Team

Chainsaw

Competition

• W.W. Grainger

• Hughes Supplies

• Lawson Products

• Home Depot

• Lowes

• True Value

• Ace Hardware

Top Competitor: W.W. Grainger

• $9.4 Billion in Sales in 2013

• Twitter– Joined in June 2014

– 20,200 followers

– 4,775 tweets

• Facebook– 136,010 likes

• Youtube– Total commitment video

• LinkedIn

• Commercials

Target Market

• Industrial General Contracting

• Blue Collar Male

• Age 30-55

• $95,000/Year

• FM Country Radio

FASTENAL

“Small enough to listen,

big enough to care”

®

FASTENAL

“Where you want it,

When you want it”

®

FASTENAL“Trust is just one of

the things we build

well”

®

FASTENAL

“Masters of consistency,

Masters of quality”

®

Fastenal Media Flow

Chart

Designated Market Area

• Longview• Henderson• Carthage• Nacogdoches• Kilgore• Lufkin • Marshall• Center • Tyler

• Pandora Advertising

– Visual Ad• $5-$7

– Audio Ad• $8-12

– Video Ad• $15-$25

• Radio-• KNUE- Tyler/Longview

– Rates for one 30 second spot• 6a-10a - $65-$70• 10a-3p - $55-$65• 3p-7p - $57-$67• 7p-12mid - $30-$40• 12min-6a - $20-$30

Advertising

More Advertising• Local News Papers- Henderson Daily News• Lufkin Daily News• Longview News-Journal• Nacogdoches

Front Page Daily Sunday

– Frequency: 1 Time $465 $625– Frequency: 6 Times* $415 $520– Frequency: 13 Times* $310 $415

• Tyler Morning TelegraphLocal Retail Advertising Rates:Column Inches Monday-Thursday , Saturday-Sunday

Open $24 .86 $27 .73

Thankyou, we hope you’ve enjoyed

our presentation. Created and presented by:

Hanna SiseTyler Haney

Catherine YoungChris ThompsonAdam Devenish

Jade BlyAysia Johnson-Taylor

Leila MorelosHannah Joy Stacy

Andrew M. EberlanMichael JonesHunter Allen

Anna GoldbergKeeshia Lacy