Fast Food Study

8/14/2019 Fast Food Study

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Fast Food Research Study

Ashley Peterson

Brandi Guertin

Lexi BeanLuke Healy

Matt Stagnone


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Introduction

Franklin Pierce College was founded in 1962 by

Frank S. DiPietro

This research project was conducted from

September to December of 2004 for thepopulation of Franklin Pierce College.

The population of our survey was based on the

1,591 Franklin Pierce College students on the

Rindge campus.


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Problem Statement

Our research team came to the conclusion

that there is a lack of fast food facilities in

the Rindge area. We came to theconclusion that:

Research is necessary to determine ifFranklin Pierce College students would

patronize a fast food chain in Rindge, NH


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Research Objectives

Determine what criteria are important to

consumers with respect to patronizing a fast

food establishment.

Determine which fast food restaurant would bemost successful in the area.

Determine fast food spending habits.


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Methodology

First, our team identified the problem of the lack of fastfood restaurant choices in the area. We conducted primaryresearch on the fast food industry, as well as speaking toothers on campus to determine the fast food demand.

We then created our problem statement. We then created our research objectives, and created our

survey with our objectives in mind.

We used convenience sampling, by handing out surveys to30 students (15 boys and 15 girls) of each class standing,

Freshman, Sophomore, Junior and Senior. We analyzed our data using SPSS software, which created

our results so that we could determine our conclusions andrecommendations.


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Survey Questions

1. Are you on the Meal Plan?

2. How many times a month do you go to the Ravens Nest

Pub? Please circle your response.

3. Which fast food restaurant do you most prefer?

Please Rate the following statements:4. I get hungry between the hours of 10pm and 3 am.

5. I travel outside of Rindge for food.

6. I patronize fast food establishments.

7. I prefer fast food restaurants with the drive-thru option.

8. Based on your own experiences which of the following

restaurants has the best customer satisfaction?


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Survey Continued

9. If there were more fast food options in the Rindge area

would you patronize them?

10. What fast food chain would you like to see come to

Rindge, New Hampshire?

11. Check the appropriate gender.

12. Whats you current class standing?


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75%

25%

Yes

NO

Are you on the Meal Plan?

Mode= 1 (yes)


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0

5

10

15

20

25

30

0 3 6 9 MEAN

How many times a month do you go to the Ravens Nest

Pub?


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2%14%

23%

11%

12%

38%

Papa John's

McDonald's

Wendy's

Subway

Burger King

Other

Which fast food restaurant do you most

prefer?

Mode= 3 (Wendys)


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2.13

0 10 20 30 40

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Mean

I get Hungry between the hours of 10pm and 3am.


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I Travel outside of Rindge for food.

2.38

0

5

10

15

2025

30

35

40

45

Strongly

Agree

Disagree MEAN

Strongly Agree

Agree

Neutral

Disagree

Strongly

Disagree

MEAN


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2.53

0 10 20 30 40

Strongly Agree

Neutral

Strongly Disagree

Mean

I prefer fast food with the drive-thru option.


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2.37

0 10 20 30 40

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

MEAN

I Patronize fast food establishments.


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2 9 %

8 %

1 5 % 8 %

2 6 %

1 4 % Papa Jo hn's

M c D o n al d 's

Wendy's

Subway

Bur ger King

O t h e r

Which of the following restaurants has the best customer

satisfaction?

Mode= 4 (Subway)


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Case Processing Summary

120 100.0% 0 .0% 120 100.0%

Are you on the meal

plan? * What i s your

current class standing?

N Percent N Percent N Percent

Valid Missing Total

Cases

Cross Tabulations

Are you on the meal plan? * What is your current class standing? Crosstabulation

Count

30 30 14 16 9016 14 30

30 30 30 30 120

yesno

Are you on themeal plan?

Total

Freshman Sophomore Junior Senior

What is your current class standing?

Total


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Cross Tabulations


102 85.0% 18 15.0% 120 100.0%

Based on your own

esperiences, which of

the following retaurants

has the best customer

satisfaction? * Checkthe appropriate gender:


Valid Missing Total

Cases

Based on your own esperiences, w hich of the following retaurants has the

best customer satisfaction? * Check the appropriate gender:

Crosstabulation

Count

6 4 10

7 10 17

15 16 31

16 18 34

6 4 10

50 52 102

Papa Johns

McDonalds

Wendys

Subway

Burger King

Based on your own

esperiences, which of

the following retaurants

has the best customer

satisfaction?

Total

Male Female

Check the appropriategender:

Total


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Cross Tabulations


106 88.3% 14 11.7% 120 100.0%

Which fast food

restaurant do you most

prefer? * If there were

more fast food options in

the Rindge area, wouldyou patronize them?


Valid Missing Total

Cases

Which fas t food restaurant do you most prefer? * If there w ere more

fast food options in the Rindge area, w ould you patronize them?Crosstabulation

Count

2 2

12 5 17

37 9 46

21 7 28

12 1 13

84 22 106

Papa Johns

McDonalds

Wendys

Subway

Burger King

Which fast foodrestaurant do

you most

prefer?

Total

Yes No

If there were more fast

food options in theRindge area, wouldyou patronize them?

Total


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Limitations

Small sample size

Time

Confusion of questions by our respondents(question 9)

Lack of knowledge of SPSS software


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Conclusions

Based on our results the top three restaurants

students selected to their preference were :

Wendys with a 38.3% rating. Second was

Subway with 23.3%, and McDonalds with14.2%.

64.2% reported that they travel outside of

Rindge for food.

59.2% students reported that they patronize fast

food restaurants.


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Conclusions Continued

78.3% of students reported that they

would patronize a fast food establishment

in Rindge.

Subway was recorded as having the

highest customer satisfaction ratings at

28.3%, Wendys followed with 25.8%.


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Discussion

More than 87.5% of respondents surveyed replied

strongly agree, agree, or neutral when asked if they

would patronize a fast food restaurant.

We found that our research for our literature review

stated that McDonalds was the top choice for favorite

fast food restaurant. Our survey showed that students

would prefer a Wendys.

We also found that our research stated that Papa Johns

had the highest rating for customer service. Our surveyrespondents had little to no knowledge of the Papa

Johns restaurant.


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Recommendations

A fast food restaurant should open in the Rindge area,preferably close to campus.

There should be a drive-thru option based on oursurveys results of 50% of students strongly agreeing or

agreeing with this option. There should be a fast food establishment which offers

late night service for students. Our survey resulted that70.8% of students strongly agreed or agreed that theyget hungry between the hours of 10pm and 3am.


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Thank you for your time

Any Questions?

The end

Fast Food Study

Documents

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