Fashion business 9

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Jennifer Delaney Visual Displays from Free People & Anthropologie I have always loved the store and window displays of anthropology and free people. They are welcoming and creative. They use their clothes in interaction with their models. They change the themes seasonly and every time I walk into a store I feel happy and like I can smell scented candles. Examples of their displays could be vintage tennis rackets as jewelry organizers and ceiling sculptures of colorful dining chairs. Anthropologie often used these whimsical elements in their stores. The director of display at Anthropologie says " Whatever we do, at the core we hope to surprise and inspire. The bohemian looks definitely does the trick. They love to explore to find their materials. They thrift and use vintage materials. A lot of the stuff that goes into their displays are very DIY. They play around with displays and concepts for a dreamlike and childlike feel. One thing I found out is that they use a specific color palette. "We've looked at how the intensity, tone and value of a color can make all the difference," says Sorgule. "We've played with color blocking, color tension and the emotions that color can evoke." Their color palette does not control the displays but takes a relaxed back seat to the eye catching creativity. For example, they used belts to hang from a clothing rack to make better use of space. It looks cool too! One of my friends actually had an internship for her interior design major helping with their design process. I think that would be a really, really cool job. My friends and I went to a work shop there to make ornaments. They do cool stuff like this to show others their process. Check out pictures below for more.

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Transcript of Fashion business 9

Page 1: Fashion business 9

Jennifer Delaney

Visual Displays from Free People & Anthropologie

I have always loved the store and window displays of anthropology and free people. They are

welcoming and creative. They use their clothes in interaction with their models. They change the

themes seasonly and every time I walk into a store I feel happy and like I can smell scented candles.

Examples of their displays could be vintage tennis rackets as jewelry organizers and ceiling sculptures

of colorful dining chairs. Anthropologie often used these whimsical elements in their stores. The

director of display at Anthropologie says " Whatever we do, at the core we hope to surprise and

inspire. The bohemian looks definitely does the trick. They love to explore to find their materials. They

thrift and use vintage materials. A lot of the stuff that goes into their displays are very DIY. They play

around with displays and concepts for a dreamlike and childlike feel. One thing I found out is that they

use a specific color palette. "We've looked at how the intensity, tone and value of a color can make all

the difference," says Sorgule. "We've played with color blocking, color tension and the emotions that

color can evoke." Their color palette does not control the displays but takes a relaxed back seat to the

eye catching creativity. For example, they used belts to hang from a clothing rack to make better use of

space. It looks cool too! One of my friends actually had an internship for her interior design major

helping with their design process. I think that would be a really, really cool job. My friends and I went

to a work shop there to make ornaments. They do cool stuff like this to show others their process.

Check out pictures below for more.

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Free People uses strings of fabrics and flowers as ceiling decor.

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The cups on the wall create interesting wall art and could also act as storage for trinkets at Anthropologie.

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This Bohemian bed at Anthropologie has a canopy made out of sampled color swatches.

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Beautiful Holiday Display

At one store, Anthrpologie created a geometric dome inside the store, where they staged a bedroom setup.

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