1

2

Fashion and Lifestyle Business

Note : FY13 includes nine months financials of Pantaloons

25763281

4930

FY11 FY12 FY13

Revenue (Rs. Cr.)

235

339

466

FY11 FY12 FY13

EBITDA (Rs. Cr.)

Madura51%

Pantaloons26%

Jayashree23%

Revenue mix (FY13)

(For 9 months

Jul’12-Mar’13)

3

4Source: Technopak Reports

Apparel Market is expected to be Rs 3,00,000 Crore by FY16

5Source: Technopak Reports

Relevant Apparel Market is expected to be USD 16 billion by FY16

6

Key growth segments of the market

Source: Technopak Reports

7

8

Strong and consistent Growth delivering a ROACE of close to 29%.......

Revenue (Rs. Cr.)

Growth driven through distribution, category expansion, improved product and Channel mix

1,811

2,239 2,523

FY11 FY12 FY13

136

196

245

FY11 FY12 FY13

EBITDA (Rs. Cr.)

11%

20%

29%

7.5%

8.8%

9.7%

FY11 FY12 FY13

ROACE% EBITDA%

18%

34%

9

Madura has a strong portfolio of brands that it can leverage for

growth across segments

Mass

Fast Fashion

Sub-Premium

Premium

Super Premium

Luxury

Price Points

Nascent BusinessCore Business

10

Madura : Focus Areas

• Continue to strengthen Brand Equity through communication, merchandise & retail

• Drive growth through wider reach and deeper penetration

• Leverage by extension in adjacent categories / segments / accessories

• Continuously evaluate new opportunities for growth

• Build organization competencies and enablers to drive performance

11

Building Blocks for Sustainable Advantage

People

Consumer

Centricity

Enablers

Talent

Brand

Design

• Attract and retain employees from leading design and business

schools

• Invest in people to nurture talent

• Develop an organization of doers and go-getters

• Drive excellence in Retail processesRetail Excellence

• Continuously improve design process

• Robust supply chain to deliver OTIF (On Time In Full)Supply Chain

• Invest in IT to automate all processesIT

• Ensure Brand relevance to maintain consumer connect

Sourcing• Continuously improve sourcing processes to ensure right goods at

right prices at right time

Retail Roll-outs

• Geographical expansion

12

13

Pantaloons – A Compelling Proposition

One of the Top 2 large format apparel retailers

National presence with 70 large stores spanning 1.6 mn sq.ft

Focus on Tier 1 cities with over 55% of the stores present in Top 8 cities

Early mover advantage with marquee locations. Strong presence in East.

3.8 mn loyalty card holders contributing to ~70% of sales

Well positioned with 55% of Indian households as target market

Focus on private and licensed brands

Efficient Inventory management

~50% of sales contributed by private and licensed brands resulting in stronger customer stickiness and higher gross margins

Offering much more than apparels

Attractive Economics

Dominance in Fashion

Superior Consumer Understanding

Strong BrandPortfolio

1

ABNL has created leadership position in consumer businesses viz Madura Fashion & Lifestyle, Idea Cellular, Birla Sun Life Insurance etc.

Strong balance sheet support of the parent

Management & Parentage

2

3

4

5

14

Unparalleled Reach & Customer loyalty

Tied up real-estate in superior locations to fuel

uninterrupted growth

Ahmedabad

Chennai

Kolkata

Hyderabad

Nagpur

Mumbai

Bengaluru

Pune

Durgapur

Lucknow

Allahabad

Aurangabad

Bhopal

Bhubaneswar

Delhi / Noida

GhaziabadGurgaon

Guwahati

Indore

Kanpur

Mangalore

Nashik

Rajkot

Siliguri

SuratVadodara

Zirakpur

Coimbatore

• Presence in 36 cities through 70

stores & 26 Factory Outlets

• One of the leading fashion retailers in

top 8 cities

• Early mover advantage with marque

locations

Growing Pan-India Footprint

Bareilly

Bilaspur

Howrah

Ludhiana

Patna

Ranchi

Vishakhapatna

m

Strong store brand “Pantaloons” created over

the past 2 decades…

The Store caters to Indian tastes in a

modern environment

Focused on delivering contemporary

designs & fashion to Indian

sensibilities through large offering of

ethnic & neo traditional wear

Targeting the fashion yet value conscious

youth, stores designed to reflect : Fresh

Feeling, Fresh Attitude, Fresh Fashion

Created a strong connect with customers

across tier 1 as well as tier 2 towns with its

unique positioning

… resulting in a large loyal customer base

and connect

15

Wide range of offerings to varied customer segments

Strong offering of Fashion products across categories and

price points

Brands offering lifestyle choices with Great Affordability

Differentiator as “fresh fashion” focused on youth with

variety and sharp prices in women, men & kidswear

with a strong CRM programme

External brands continue in stores

Kid

s

Premium Mass

Cas

ual

Eth

nic

sp

ort

sF

orm

al

Pantaloons portfolio of private brands

Revenue Mix

Menswear35%

Womenswear

38%

Kidswear9%

Non Apparel

18%

16

Strategy for each category has been defined

Refresh Brand Mix & Strengthen PerformanceMen’s

Increase Brand Salience and Category coverage Exit Low Performing Brands Strengthen Private Brands in Casual & Denim

Mission Action

Establish Pantaloon as a destination store for

women’s wearWomen’s

Strengthen & Add more Private Brands and extension to cover broader consumer segment- age, price and fashion gaps

Expanding Kids Portfolio to exploit market

opportunityKid’s

Add New Brands to cover premium segment and drive higher brand salience

Introduce Infant Private Brand

Sharpen Portfolio, Build Women Bags & Footwear

businessNon Apparels

Improvement & Rationalization of External Brands Introduction of Private Brands in Women Bags &

Footwear

Category

17

Strategic plan to enhance business performance

Store wise Sales Enhancement Program

Expansion Program

Make it bigger Make it better Make it happen

New Businesses/ Categories/ Formats

Markdown Management

Portfolio Strategy and Assortment

Pricing Optimization

Sourcing Private Label

Working Capital Optimization

IT Transition

Supply Chain & Logistics

Sourcing External Brands

Store Renovation

Building the Organization

18

19

Performance and Key Focus areas

301415 499

473

631645

FY 11 FY12 FY13

Revenue (Rs. Cr.)

22%

774

1,0461,144

Wool

Linen

CAGR

FY11-FY13

17%

29%

Key Focus Areas

Continue to grow the businesses in a profitable

manner

–Deeper penetration in existing segments

–Entering / Creating new segments

–Focus on internal capabilities in delivering

superior margins

– Focus on enablers like IT, Supply Chain and

Inventory management processes to drive

efficiency in the system

FY11 FY12 FY13

EBITDA 99 141 154

EBITDA % 12.8% 13.4% 13.5%

ROACE% 32% 82% 97%

20

Disclaimer

Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements” including,

but not limited to, those relating to general business plans & strategy of Aditya Birla Nuvo Limited ("ABNL"), its future outlook & growth prospects,

future developments in its businesses, its competitive & regulatory environment and management's current views & assumptions which may not

remain constant due to risks and uncertainties. Actual results may differ materially from these forward-looking statements due to a number of factors,

including future changes or developments in ABNL's business, its competitive environment, its ability to implement its strategies and initiatives and

respond to technological changes and political, economic, regulatory and social conditions in the countries in which ABNL conducts business.

Important factors that could make a difference to ABNL’s operations include global and Indian demand supply conditions, finished goods prices, feed

stock availability and prices, cyclical demand and pricing in ABNL’s principal markets, changes in Government regulations, tax regimes, competitors

actions, economic developments within India and the countries within which ABNL conducts business and other factors such as litigation and labour

negotiations.

This presentation does not constitute a prospectus, offering circular or offering memorandum or an offer to acquire any shares and should not be

considered as a recommendation that any investor should subscribe for or purchase any of ABNL's shares. Neither this presentation nor any other

documentation or information (or any part thereof) delivered or supplied under or in relation to the shares shall be deemed to constitute an offer of or

an invitation by or on behalf of ABNL.

ABNL, as such, makes no representation or warranty, express or implied, as to, and does not accept any responsibility or liability with respect to, the

fairness, accuracy, completeness or correctness of any information or opinions contained herein. The information contained in this presentation, unless

otherwise specified is only current as of the date of this presentation. ABNL assumes no responsibility to publicly amend, modify or revise any forward

looking statements on the basis of any subsequent developments, information or events or otherwise. Unless otherwise stated in this document, the

information contained herein is based on management information and estimates. The information contained herein is subject to change without notice

and past performance is not indicative of future results. ABNL may alter, modify or otherwise change in any manner the content of this presentation,

without obligation to notify any person of such revision or changes. This presentation may not be copied and disseminated in any manner.

INFORMATION PRESENTED HERE IS NOT AN OFFER FOR SALE OF ANY EQUITY SHARES OR ANY OTHER SECURITY OF ABNL

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are not an offer of securities for sale in or into the United States, Canada or Japan.

Aditya Birla Nuvo Limited

Regd. Office: Indian Rayon Compound, Veraval – 362 266 (Gujarat)

Corporate Office: 4th Floor ‘A’ Wing, Aditya Birla Center, S.K. Ahire Marg, Worli, Mumbai – 400 030

Website: www.adityabirlanuvo.com or www.adityabirla.com or Email: nuvo-investors@adityabirla.com