Fantasy Sports Digital Marketing
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Transcript of Fantasy Sports Digital Marketing
![Page 1: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/1.jpg)
Scott Brand
Proposal to fantasy sports
start up
![Page 2: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/2.jpg)
Who is Scott Brand?
![Page 3: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/3.jpg)
Establish KPI’s with an
Eye on ROI
![Page 4: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/4.jpg)
SEO Certified
![Page 5: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/5.jpg)
Ensure accurate tracking of advertising
campaigns, measure performance, optimize,
and make recommendations
![Page 6: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/6.jpg)
Mobile Centric Analytics Reports
![Page 7: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/7.jpg)
Test new channels seeking
innovative ways to reach potential
customers
Pandora
Madden Display Campaign
Interstitials
![Page 8: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/8.jpg)
Manage and build upon email
campaigns
![Page 9: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/9.jpg)
Identify, negotiate and close media
buys with ad partners
![Page 10: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/10.jpg)
PPC Certified
![Page 11: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/11.jpg)
Confirm the target demographic,
pivot as necessary based upon
new data.
Inspirations for Youth Demographics by age
Use compete for competition data
![Page 12: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/12.jpg)
Organic SEO Rankings
Ranked first and second for top
keywords
![Page 13: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/13.jpg)
Social Media = Customer Service
![Page 14: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/14.jpg)
Manage Social Media
![Page 15: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/15.jpg)
Improve Organic Search
Visibility via Taxonomy
Use anchor text for business units like
Assurant Employee Benefits
Move the Business Units Navigation
Icons Above the Fold
![Page 16: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/16.jpg)
Content is King
![Page 17: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/17.jpg)
Mobile Design
![Page 18: Fantasy Sports Digital Marketing](https://reader030.fdocuments.net/reader030/viewer/2022032616/55a4a5a01a28abac308b4897/html5/thumbnails/18.jpg)
Video Based Solution Center
Implement Video Marketing
Campaigns
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Lead the Analysis, Verification and
Implementation of Marketing Plans