FanatiCo - Uprising marketing workshop
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AIMEE RELATIONSHIP & CREATIVE COMMUNICATIONS DIRECTOR AT FANATICO
Transcript of FanatiCo - Uprising marketing workshop
AIMEERELATIONSHIP & CREATIVE COMMUNICATIONS DIRECTOR AT FANATICO
SOME BRANDS I HAVE WORKED WITH…
• What is Marketing• The power of branding• Exercise: What brands are you a fan of and why?• LoveMarks• Core principles of marketing• Video: The Golden Circle• Exercise: Dragons Den• Creating a personal brand• Conclusions and questions
TODAY…
“WHAT IS MARKETING?”
“WHAT IS MARKETING?”“Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that
product, service, or brand.”
“WHAT IS MARKETING?”“Marketing is communicating the value of a product, service or
brand to customers, for the purpose of promoting or selling that product, service, or brand.”
“WHAT IS MARKETING?”“Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that
product, service, or brand.”
WHAT DO WE THINK BRANDING IS?…
WHAT DO WE THINK BRANDING IS?…
GUESS THE BRAND….
GUESS THE BRAND….
“A brand is a name, term, design or other feature that distinguishes one seller's product from those of others.
Brands are used in business, marketing, and advertising.”
WHAT DO WE THINK BRANDING IS?…
WHAT BRAND ARE YOU A FAN OF AND WHY?
LoveMarksBelief beyond reason….. stops being transitional and becomes an emotional bond.
The kind of bond that lasts for life.
THE CORE PRINCIPLES OF MARKETING…
POSITIONING:What does the brand stand for and why should people believe?
POSITIONING:What does the brand stand for and why should people believe?
USP’S:What makes the brand stand out form the competition?
USP’S:What makes the brand stand out form the competition?
AUDIENCE:Who would be interested in this brand?
AUDIENCE:Who would be interested in the brand?
AUDIENCE:Who would be interested in this brand?
CREATION:What does the brand look, feel and sound like?
CREATION:What does the brand look, feel and sound like?
CHANNELS:What channels can we use to communicate this?
STRATEGY & CHANNELS:What’s your plan and what channels are you going to use?
MARKETING CHANNELS
OUT OF HOME
DIRECT MAIL
EVENTS
RADIO
WORD OF MOUTHYOU
TVSOCIAL MEDIA
DIGITALCONTENT
The golden circle….
Dragons Den exercise…..• Take an object• Create a brand name• Position the brand• Work out target audience• What is the sell?• Pitch it – make us want to buy!
Your personal brand….
FIND YOUR POSITION
WORK OUT THE WHY
WHO WOULD BELIEVE AND CONNECT
HOW WILL YOU GET YOUR VOICE HEARD
ANY QUESTIONS?
