Fan Your Success
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Transcript of Fan Your Success
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Fan Your Success
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Jen Lowe BoomBoom Percussion
&Tony Caporale
TwinBear Management
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- Identify your FANS! - Critical first step to
inspire social media engagement.
Fan Your Success
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The internet is faster than any other method.
Sharing is not Piracy…
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You need a social media planWhat is Social Media?
Social Media is a fundamental shift in the way we communicate
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ConclusionAnnual Internet Growth
The Web Goes Social
Research Phase
Commercial Phase
Humanization Phase
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TwinBear Results
Social Media Impacts Purchases
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TwinBear Results
People Trust Their Friends
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TwinBear Results
Social Media is Not the Following:
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TwinBear Results
What Makes Social Media Different?
Friends Sharing Content
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TwinBear Results
How Much Time Does It Take To Reach 50 Million People?
Radio - 38 YearsTV - 13 Years
Internet - 4 Years
iPod - 3 Years
Facebook – 9 Months
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Currently, Facebook reaches more than 175 million people per day
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• The Fastest Growing Segment on Facebook are Females 55 + years old
• Engaging on Social Media Sites is Now the Most Popular Activity Online - Ahead of Personal Email
• 80% of all Twitter comments are made from a mobile device. What might this mean for a good or bad customer experience?
• Nearly 80% of all comments are opinions about product and service experiences.
• 200 Million comments are posted per day on Facebook
Social Media Stats
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Connect Fans To Each Other
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Build A Community Centered Around Your Brand
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Establish Goals and Objectives
• Strengthen Fan Loyalty
• Communicate More Effectively
• Organize Social Clubs
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Build The Community
• Host & Manage Content
• Provide Online Share Tools• Invite Fan Participation
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Monitor the Message
• Reputation Management
• Listen and Respond
• Control the Message
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Metrics: Measuring Impact In Real Time
• Track Fan Activity
• Use Site Analytics
• Refer to Monthly Reports
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Educate & Support
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Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit. – Seth Godin
Permission Asset: Most Valuable
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Include
Inspire Appreciate Reward Empower
Gather Identify
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No one wants to spread your message more than your fans!
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Jen Lowe BoomBoom Percussion
&Tony Caporale
TwinBear Management
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Fan Your Success