Architecting your success

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Architecting your success

Oracle Architecture Modernization

Chris Brillante, Sr. Solutions ArchitectCintra Software


Cintra is driving modernization and transformation

Our blueprinted architecture solutions provide the benefits of modern architectures that deliver business value with greater efficiency and lower risk and costs.

SIMPLICITYCOSTSSPEED

Modern architecture solutions increase capability while driving down cost

RISK

The digital age demands greater efficiency, agility and protection for our businesses


Our Mission : Architecting your success

Transform

Enable

Manage

Transforming businesses with modern architecture designs.

Transforming businesses with 24x7 expert Oracle managed services.

Transforming businesses with blueprinted risk mitigated implementation.Architecting your success


We are trusted by companies globally


A modern Oracle architecture will deliver the following Cintra has enhanced ‘MAA” to create the gold standard for Oracle architectures

GREATEST AGILITY

BEST USER EXPERIENCE

ASSURED SERVICE LEVELS

MODERN COST EFFICIENCYLOWEST OPERATIONAL RISK

CLOUD READY

COMPLETE DATA PROTECTION

BLUEPRINTED DELIVERY



Why should we modernize ?


Legacy platforms pose a great risk and high costs for your business

NO DATA AGILITY (CLONING)

INCOMPLETE DATA PROTECTION

HIGH LICENSE/SUPPORT COSTS

SCARCE SKILLS IN MARKET

NOT CLOUD COMPATIBLE

LIMITED HIGH AVAILABILITY

LIMITED MONITORING

INCOMPLETE DATA SECURITY

HIGH HARDWARE & DC COSTS

GREAT RISK TO THE BUSINESS


Modern platforms are lower cost, robust, complete & cloud compatible

DATA AGILITY (DB CLONING)

COMPLETE DATA PROTECTION

LOWER SUPPORT COSTS

MODERN AVAILABLE SKILLS

CLOUD COMPATIBLE & READY

ROBUST HIGH AVAILABILITY

COMPLETE MONITORING

COMPLETE DATA SECURITY

LOWER HARDWARE COSTS

LOWER RISK TO THE BUSINESS


Oracle platforms built on traditional technology suffer from…

COMPLEX INSTALLS

Complex and lengthy installation projects don’t

often achieve optimal platform

COSTLY LICENSING

Silo’d architecture suffers from a large CPU core

footprint resulting in large Oracle license costs

NO BLUEPRINT

Most installations are not based on a blueprinted design aligned to best

practices

PATCHING RISK

Patching is risky and not performed due to

complexity and layers

FRAGILE

Robust reliable uptime is not achieved due to

integration issues

NETWORKING

Common complex networking issues related

to clustering heartbeat networks

NO AUTHORITY

Integrated technologies require multiple experts to

build and troubleshoot

PERFORMANCE

Performance on x86 does not deliver modern day

user experience


0

2

4

6

8

10

12

CustomerExperience

SLA Compliance Availability Data Protection Time to Recover Data Management Agility Scalability Security Simplicity Business Value

Lets compare a scoring of a legacy to modern Oracle architectures


You have options but only Oracle Engineered systems eliminate all issues

▪ Oracle Exadata Database Machine

▪ Oracle SuperCluster

▪ Oracle Database Appliance

▪ Oracle MiniCluster

Purpose Built Engineered Systems

Engineered Systems

▪ VCE Vblock System 100 Converged Infrastructure

▪ HP ConvergedSystem 300 for Vertica

▪ IBM PureData System for Transactions

▪ Cisco UCS Rack Server

Integrated Components

Converged Infrastructure

Software on Silicon

Software on Silicon ▪ In-Memory columnar acceleration

▪ Direct-to-Wire Database Communication

▪ Hardware decompression

▪ Memory versioning

Engineered Systems 2.0

Custom Assemble Components

Do-It-Yourself


Traditional Approach

Do it yourself and third-party

tools

Long Timelines Manual

IntegrationCompromised Configuration

Installation and ManagementComplexity

Staff focused on

troubleshooting and making it all work

Engineered Approach

Engineered to work together

One point of accountability

Tested & proven architecture

✓ ✓

✓ ✓

Staff focused on strategic projects

Take a moment to ask yourself what business are you in ?Focus on your real business, not on IT !


• Order 1,000 parts from 100 different catalogues looking for the lowest price

• Contract with dozen different suppliers to hire engineers to assemble parts into sub-assemblies (frame, engine, drive train, body etc)

• Take at least one year to put it all together

• Spread another 6 months fixing problems to get it to run

• Pay a fortune to maintain it and get 2 miles per gallon

✘ Parts not guaranteed to work together✘ Too many variations; No Standards✘ Not optimized for best performance or

maintenance✘ Many specialized skills required✘ No Overall Warranty

What if we applied traditional IT procurement to everyday life: A New Car



Let’s compare three evolutions of architecture


Legacy Non Consolidated Silo’dArchitecture Example

No consolidation lots of waste, costly Oracle

licensing, limited high

availability and not optimized

for Oracle


Some consolidation achieved but performance not increased

and license footprint not

fully optimized

Traditional Consolidated RAC on x86 Architecture Example


Modern Consolidated Exadata Architecture Example

Greatly improved performance KPIs and smallest license footprint



As the goto Oracle Architecture Partner We’ve delivered blueprinted success


Expert Oracle Software Commercial

Services and Compliance Services

World Class Oracle Database and Oracle Engineered Systems

Services

Oracle Database, Engineered Systems,

Applications and Cloud Managed Services


World class Oracle on Oracle architecture solutions and services

World Class Oracle Enterprise Architecture

Skills and Blueprinted Services

Design Build Migrate LicenseManage

Global Migration Factory with Automated

Database Migration Services


We’ve helped these enterprise customers realize amazing results with Cintra’s Exadata architecture design, implementation and support

We’ve helped these and many other organizations achieve

Highest uptime for confident business execution and growthAssured service levels for availability and data protection

Consistent and optimal user experienceAssured brand protection with secured systems


We’ve repeated ODA based architecture success time and time again


World Class Oracle Engineered Systems Services (Units Implemented over 6 years) Driving Optimized Architectures for the greatest value, capabilities and data protection

ExadataDatabaseMachine

ExalogicElastic Cloud

SPARCSuperCluster

Oracle Virtual Computing Appliance

Database Appliance

ZFS Storage Appliance

x120 x15 x199

x403

x11 x6


We deliver optimized Exadata platforms with our proven blueprints

Design Blueprints

Cintra EnhancedCintra Enhanced MAA

Reference Architecture DesignRack Elevation Diagrams

Network VLAN DesignData Center Readiness

Network PlanningDetailed Discovery

Configuration Blueprints

Exadata Hardware InstallRe-Racking

Optimal Exadata Configuration Optimal Availability

Optimal Data ProtectionModern Database Agility

Security HardeningILM Configuration

Operations Blueprints

Operations RunbookPatching Runbook

Proactive Maintenance24x7 Monitoring

Fast Response SupportKPI Tracking

Architecture PlanningUpgrade Planning


…. Cary Millsap joins the Cintra family

Cintra establishes User Experience practice

with the appointment of Oracle performance specialist Cary Millsap

Cintra, the global Oracle Enterprise

Architecture solutions delivery and managed

services provider, has appointed award-

winning and renowned performance and user

experience specialist Cary Millsap as Vice President of User Experience Services.

Millsap will lead Cintra's User Experience

Center of Excellence, focused on delivering

Oracle systems user experience optimization

services for customers with on premise and

cloud based environments.

Co-author and colleague Jeff Holt also joins

Cary Millsap to drive Cintra’s User Experience services practice.

Our success mission means we only employ the best in the industry


Real Case Studies

Proven Exadata Success


Proven Exadata Architecture

Highest AvailabilityDatabase Platform with optimized data protection and data recovery


We have helped transform Jetblue and support growth


Cintra Transformed JetBlue in 6 Months

• 10X Improvement in PerformanceUser Experience

• 20X Improved Aircraft Maintenance Planning Queries Aircraft Operations

• 8X Improved FAA Reporting with DB CloningFAA Compliance

• Confident Scaling of the Fleet adding +100 AircraftAirline Growth

• 100% Uptime Delivered Critical Availability

• Zero Data Loss Delivered Absolute Data Protection

• Agility Delivered Database as a Service Agility

• 10X Optimized OperationsOptimized Operations

• Monthly P1 Issues Reduced from 20+ to ZeroElimination of P1’s


Our Engineered Systems solution center is just a few blocks away at 3 Park Avenue



Cintra Solution Center at 3 Park Avenue • 4 Exadata machines

• X3-2 ¼ rack• X6-2 1/8th rack • X4-2 ¼ rack• X4-2 ¼ rack

• 1 ZFS Appliance • ZFS3-2

• OVM• OVM Cluster

• 4 ODAs• X6-2• X5-2• X4-2• V1



Let’s understand what’s behind Exadata architecture adoption by successful companies


Exadata Momentum: Thousands of Customers

Over 250 Financial Services Companies

Over 225 Retail Companies

The World’s Best Brands

Exadata Customer Growth


Oracle Engineered SystemsOptimized for Oracle Database

SuperClusterExadataDatabase Machine

Big Data Appliance

Database Backup

Appliance

Database Appliance


Oracle Exadata Database MachineA Total System Optimized for the Oracle Database

▪ Standard Database Servers– Intel processors / Oracle Linux or Solaris

– Standard Oracle Database software (11g and/or 12c)

– Runs existing applications unchanged

▪ Fast Internal Network– Highest bandwidth / lowest latency

▪ Exadata Storage Servers– Flash + disk storage + Storage Server Software

– A coprocessor for database functions

– 10x – 15x data compression + Flash compression


• Performance

• Consolidation

• Availability

• Simplicity= Lowest TCO | Highest ROI

Exadata Success Factors

What is Behind the Momentum?


Exadata Performance

▪ Dramatic Reduction in Long-Running Jobs– Batch, Reporting

– Backups

– Data Mining, Ad hoc Queries

– Data Warehousing

▪ Flash-Optimized OLTP / Mixed Workloads


“Some of our batch processes that used to run 4, 5, 6 hours at a time are down to 10 minutes.”

– Werner AdamsTechnical ArchitectMedia24

38

Dramatic improvements in batch and reporting


Exadata ConsolidationOver 50% of Exadata Deployments are for Database Consolidation

▪ Greater Consolidation Density

▪ Intelligent Storage Tiering (DRAM, Flash, Disk)

▪ Industry-Best Data Compression

▪ Mixed Workload Prioritization

▪ Ideal DBaaS Platform


“We have 16 databases consolidated on our quarter rack.”

– Kris TrezesickiSenior DBAWestjet

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Consolidation with Capacity to Spare


“The CPUs of the 20 prior systems were running at 77% of capacity; now the CPUs of the two Oracle Exadata systems are at below 10%.”

– Lead Oracle DBACardinal Health

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Confident Consolidation with Impressive Benefits


Exadata Availability

▪ Maximum Availability

Architecture

▪ The Community Effect


Maximum Availability ArchitectureProven at Thousands of Banks, Telecoms, Web Companies, etc.

Redundant database servers, storage

servers, network, power

Active standby systems, local HA and/or remote DR

Log-based data replication with data

consistency validation

Database Optimized Protection from All Failures

–Data loss or corruption

–Unplanned outages

–Planned maintenance

–Application changes

–Human errors

Online patching, reconfiguration,

application changes

Active-active DB clusters. Mirrored storage and flash.

LAN WAN

Maximum Availability Architecture


“I couldn’t even tell you the last time we had an outage, because of Exadata.”

– Jody StullProject AnalystGarmin International

44

Maximum Availability


• Performance

• Consolidation

• Availability

• Simplicity

= Lowest TCO | Highest ROI

Exadata Success Factors

The Bottom Line on Exadata


Real Case Studies

Proven ODA Success


Automotive Customer Success Story Lowest Cost and Rapid Time-To-Market

• Who: Global Retail Auto Maintenance and Tire Replacement Organization

• Challenges– Acquired by Japanese parent company

– Dictated to have new Point of Sales system in place within weeks

– New architecture required to support POS system

• Solution: 3 x Oracle Database Appliance, Oracle ZFS Storage Appliance

• Benefits– Extremely fast deployment, 3 ODAs and ZFS installed and online within 2 weeks

– RAC and Data Guard databases configured and in use within 4 weeks

– Lowest license cost footprint for Enterprise database and options

– Full database capability and Increased availability with RAC and Data Guard

– Formalized and Published SLA’s

– Implementation of ZFS Cloning for test/development databases


Automotive Case Study : ODA Rapid Deployment


Healthclub Customer Success Story Oracle EBS Applications in a Box !

• Who: National Sports Club Chain

• Challenges– Requirement to implement Oracle EBS under unified platform

– Upgrade and convert from EBS 11.5.1 Linux 32-bit to EBS 12.1 Linux 64-bit

– Short timescales with objective to minimize hardware required

• Solution: 2 x Oracle Database Appliance, Oracle VM with Oracle EBS

• Benefits– Sub capacity licensing of both Database and EBS layers

– Single unified platform for app and database tier

– Performance boost for applications and database

– Significantly enhanced SLA with RAC One-Node and Data Guard

– Rapid time to market


EBS In a Box Case Study : Complete Encapsulated Architecture


London Retail Banking Client Success Story Lowest Cost and Rapid Time-To-Market

• Who: Union Bank

• Challenges– Required a low cost highly available Flexcube apps and database solution

– Objective was to have new retail banking system in place within two months

– Apps and database architecture needed to be highly available for online banking functions

• Solution: 3 x Oracle Database Appliance

• Benefits– Extremely fast deployment, 3 ODAs up and running within one month

– Applications tier built and configured within 4 weeks

– RAC and Data Guard databases configured and in use within 4 weeks

– Lowest license cost footprint for Enterprise database and options

– Full database capability and Increased availability with RAC and Data Guard

– Formalized and Published SLA’s


Retail Banking : ODA Rapid Deployment


Siebel Reference Architecture Oracle Siebel Applications in a Box !

• Objectives – Requirement to implement Oracle Siebel under unified platform

– Highly Available Applications Tier for Siebel Gateway and Server on EOL 5.10

– RAC High Available database for Siebel

• Solution: 2 x Oracle Database Appliance, Oracle VM with Oracle Siebel

• Benefits– Sub capacity licensing of both Database and Siebel layers

– Single unified platform for app and database tier

– Performance boost for applications and database

– Significantly enhanced SLA with RAC Cluster and Data Guard

– Rapid time to market

– Simplified low cost archiecture


Siebel In a Box Complete Encapsulated Architecture

Architecting your success

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