#secondstreetlab

#secondstreetlab

Matt Chaney@mattchaney

Liz Crider@emcrider

Welcome!

#secondstreetlab

Questions & Recording

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

#secondstreetlab

OVER 3,000 MEDIA COMPANIES

#secondstreetlab

Second Street Platform

PROMOTIONS SUITE DATA SUITE

#secondstreetlabsecondstreetlab.com

#secondstreetlabFollow @secondstreet on Twitter!

#secondstreetlab

Want To Win A Prize?

#secondstreetlab

#secondstreetlab

ADVERTISERSTO TARGET

#secondstreetlab

Advertiser Categories for Fall

• Auto Dealers• Auto

Aftermarket• Furniture• Bridal• Flooring

• Restaurants• Healthcare/

Breast Cancer • Events &

Seasonal • Heating and

Air

• Home Appliance Stores

• Specialty Markets

• Grocery

#secondstreetlab

Seller’s Guide

secondstreetlab.com/sellers-guide

#secondstreetlab

MONTHLYOPPORTUNITIES

#secondstreetlab

September

#secondstreetlab

Pro Football Pick’emKSDK | St. Louis, MO

$25,000Revenue for

the Site

Full Station Promotion

#secondstreetlab

College Pick’em Idea

$68KRevenue

$40KRevenue

#secondstreetlab

Football Match Up Bundle

Season Long

Opportunity

#secondstreetlab

Football Sweepstakes Ideas

1,000Entries

1,200New

Emails

#secondstreetlab

Football Submission Ideas

350K+Votes

Part of Integrate

d Campaign

#secondstreetlab

Football Webinar Series

secondstreetlab.com/football-webinar

#secondstreetlab

October

#secondstreetlab

Spookiest Kid ContestRoanoke Times | Roanoke, VA

#secondstreetlab

Spookiest Kid ContestRoanoke Times | Roanoke, VA

$3,000Revenue for

the Site

2,064Opt-Ins

#secondstreetlab

Fall Color Photo ContestKRDO | Colorado Springs, CO

#secondstreetlab

Fall Color Photo ContestKRDO | Colorado Springs, CO

$2,000Revenue for

the Site

27K Votes

#secondstreetlab

October Quiz Ideas

Quiz Taken821xTimes

673 Opt-ins

for Sponsor

#secondstreetlab

October Bonus Ideas

3,537Entries

4,461Opt-ins

for Sponsor

#secondstreetlab

Advertiser Category:Healthcare

#secondstreetlab

Goals:Awareness & Votes

Advertiser Quiz BundleWPSD | Paducah, KY

#secondstreetlab

Goals:Awareness & Votes

Results:2nd place

hospital in competitio

n

Advertiser Quiz BundleWPSD | Paducah, KY

#secondstreetlab

November

#secondstreetlab

Food for Friends GiveawayWPSD | Paducah, KY

#secondstreetlab

Food for Friends GiveawayWPSD | Paducah, KY

$10,000Revenue for

the Site

4,598 Opt-Ins

#secondstreetlab

Bonus November Ideas

1,563Opt-ins

for Sponsor

5,647Entries

#secondstreetlab

Advertiser Category:Grocery

#secondstreetlab

Quiz Bundle Taken11,887

Times

$25KTotal Package

Value

Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA

#secondstreetlab

Political

#secondstreetlab

Engage Audience

• Candidate Trivia• Issue Trivia• Turnkeys

#secondstreetlab

#secondstreetlab

#secondstreetlab

Keep Local Dollars

#secondstreetlab

THE PLAN

#secondstreetlab

$30K in 3 Months

*Based on Mid Size Market

Promotion September October NovemberMonthly Quiz Bundle $4,000 $4,000 $4,000

Advertiser Quiz (1xmo) $2,000 $2,000

Ticket Giveaway $3,000

Fall Photo Contest $5,000

Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500

Monthly Total $11,500 $8,500 $13,500Add a Football Pick’em +$10,000 +$10,000 +$10,000

#secondstreetlab

$60K in 3 Months

*Based on Mid Size Market

Promotion September October NovemberMonthly Quiz Bundle (2 in Sept) $8,000 $4,000 $4,000

Advertiser Quiz (2xmo) $4,000 $4,000 $4,000

Ticket Giveaway $3,000 $3,000 $3,000

Fall Photo Contest $5,000

Thanksgiveaway $3,000

Advertiser Sweepstakes (1xmo) $2,500 $2,500

Prep Sports Ballot $10,000

Monthly Total $17,500 $13,500 $29,000Add a Football Pick’em +$10,000 +$10,000 +$10,000

*Based on Mid Size Market

#secondstreetlab

$90K in 3 Months

*Based on Mid Size Market

Promotion September October NovemberMonthly Quiz Bundle (2x per month) $8,000 $8,000 $8,000

Advertiser Quiz (2xmo) $4,000 $4,000 $4,000

Ticket Giveaway (2x month) $6,000 $6,000

Fall Photo Contest (2 sponsors) $10,000

Thanksgiveaway $3,000

Advertiser Sweepstakes (3xmo) $7,500 $7,500 $2,500

Prep Sports Ballot $10,000

Cutest Fan Photo Contest (2 sponsors) $10,000

Monthly Total $25,500 $35,500 $37,500Add a Football Pick’em +$10,000 +$10,000 +$10,000

#secondstreetlab

RESOURCES

#secondstreetlab

#secondstreetlab

Get certified by July 22 to win

Second Street University

#secondstreetlab

Second Street Summit

secondstreetlab.com/summitsecondstreetlab.com/summit

#secondstreetlab

Seller’s Guide

secondstreetlab.com/sellers-guide

#secondstreetlabsecondstreetlab.com/calendar

Planning Tools

#secondstreetlab

Quiz Turnkey Library

secondstreet.com/turnkeys

#secondstreetlab

TAKEAWAYS

#secondstreetlab

Start PlanningNow

#secondstreetlab

Target the Right

Advertisers

#secondstreetlab

Bundle Promotions

#secondstreetlab

Matt Chaney@mattchaney

Liz Crider@emcrider

Thank you!