Fall Risk Screen & Conditioning Program … RISK SCREENING AND CONDITIONING PROGRAM MARKETING...

F A L L R I S K S C R E E N I N G A N D C O N D I T I O N I N G P R O G R A M

MARKETING SUPPORT

Value beyond the product.

Biodex provides customizable educational and

promotional materials that help attract residents and increase referrals.

“The Clinical Advantage”™

Focus on Balance & Mobility Patient Rehabilitation

Consider:• 73% of stroke patients inone study fell in the six monthsafter discharge from hospital.1• 45% of stroke patientsdischarged to conventionalrehab had falls in thesubsequent six months.2• Failure to normalize post- stroke balance and gaitleads to disuse osteoporosis inthe hemiparetic limb,increasing risk of hip fracturewhen the patient falls.3• Hip fracture among strokepatients was the most frequentfracture...incidence was 2-4times higher in stroke patientsthan age-matched non-strokeindividuals who fell.4

1 BMJ (1995 Jul 8) 311(6997):83-6 2 Arch Phys Med Rehabil (2006 Dec) 87(12):1583-9 3 Neurology (2005 Mar 8) 64(5):811-6 4 Osteoporos Int (1998) 8(1):92-5

ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehab for a Stroke patient?

BIODEX

Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment... ...the Biodex Balance System SD.

Place Facility name and contact Information here

DISCHARGE PLANNERNEWS

URGENT NOTICE:

FN: 08-044 2/08


ARE YOU OR SOMEONEYOU CAREABOUT ATRISK OF ADEBILITATINGFALL?Leading risk factors include:

Recent changes in physical and mental well being

Recent changes in prescription drugs

Blood pressure problems

Lower body strength deficiencies

Balance problems

Walking speed and step length deficiencies

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BEFORE THE FALL

THIS QUICK ANDEASY TEST COULDSAVE YOUR LIFE For older adults, falls are one of thegreatest causes of serious healthproblems. Studies show thatapproximately 5% of falls by olderadults result in a fracture… 25% ofpatients over the age of 65 with hipfractures die within six months… 25%lose significant function, and 50%experience a decrease in mobility.

If you or someone you care about has one or more of these risk factors ask your doctor, physical therapist orexercise advisor about theFALL RISK SCREENING AND CONDITIONING PROGRAM today or call Biodex at 1-800-224-6339(Int'l 631-924-9000) for a clinic near you.


Consider:• >433,000 patients 65 orolder are admitted

to U.S. hospitalsfollowing a fall.1

• Patients with hip fracturehave markedly reducedquadriceps strength andincreased body sway - both potentially modifiable.2

• Six months after 6 weeks of balance /exercisetraining among chronicfallers, 87% reported no fallsvs. 55% for seminar-trainedcontrols.3

ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehabfor the Hip Fracture/ Fall Patient?

BIODEX

Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment... the Biodex Balance System SD.


1 CDC 2008 2 Gerontology (1998) 44(6):340-4 3 Am J Phys Med Rehabil (2005 Apr) 84(4):238-50


1-800-224-6339Int’l 631-924-9000

www.biodex.comBIODEX

Marketing SupportBiodex is committed to helping you improveresident care and build referrals to your facility.For this reason we provide you with more thanadvanced technology and quality equipment, weprovide you with the lead generation materials tohelp you succeed.

Physician Education MaterialsBiodex has created a series of marketing tools you can use to helppromote the benefits and uniqueness of your facility as well as theBiodex Fall Risk Screening and Conditioning Program.

• Physician Education Flyer - This single 8.5" x 11" four-color flyercan be used as part of a mail campaign, as well as a “leave behind” at aphysician’s office.

The flyer can be customized to include your facility name and contact information.

• Sample Physician Referral Letter - This letter will help you craftyour personalized letter to referring physicians. We have provided a“sample letter” with some points you may want to include in yourcorrespondence. The simple goal is to introduce the Biodex BalanceSystem and it’s value to physicians and offer the services of your facilityto their patients.

The sample letter is in Word.doc format allowing it to be easily edited to reflect your message.

• Fall Risk Screening Protocol - This protocol is written todemonstrate the “process” the patient will follow. We provide you witha concise Fall Risk Screening Protocol, which the physician can reviewto become more familiar with your program.

Discharge Planners Education MaterialsDischarge Planners are a major source of referrals and we want you tocapture their attention as well as educate them to the benefits of yournew expanded capabilities.

• Sample Discharge Planner Letter - This letter isdesigned to serve as a “first step” in a communicationeffort, combined with personal contacts you may make, and a series of targeted mailers.

• Discharge Planner News - To complement your efforts with Discharge Plannerswe have produced pathology-based mailers, designed to both informand educate the hospital discharge planner on the benefits your facilityprovides with regard to specific patient populations includingSTROKE, PARKINSON’S, HIP and KNEE ARTHROPLASTY.

Each mailer consists of four pages outlining what a discharge plannershould consider before releasing a patient to a facility for rehab andwhat your facility can now offer with Biodex technology. Each caneither be printed as an 8.5" x 11" (folded to 5.5" x 8.5") mailer or sentas a PDF file to facilitate electronic communication with the dischargeplanner or other referral source.

Each mailer can be customized, by your local printer, with your facility name and contact information.

Patient Recruitment MaterialsBiodex has created sample marketing materials to assist you in yourmarketing efforts and to help you build a stronger patient/resident basewhile improving the overall reputation of the facility.

• Patient Education Brochure - This four-color, tri-fold brochure clearlyexplains the Biodex Fall Risk Screening andConditioning Program to the patient and theirfamily. These brochures can be supplied toreferring physicians to dispense to patients,used at Health Fairs and in CommunityOutreach Programs. It is also hoped that thisprogram will drive referrals by patientsrequesting the unique services offered by your facility.

Each mailer can be customized, by your local printer,with your facility name and contact information.

• Determine if you are at risk to fall • Identify the factors that put you at risk

• Modify the risk factors• Improve mobility

• Maintain independence


SSAAMMPPLLEE LLEETTTTEERR TTOO

RREEFFEERRRRIINNGG PPHHYYSSIICCIIAANNSS

FACILITY LETTERHEAD

Your Local Referring Physician

Address

Re: FREE Advanced Fall Risk Screening for your Patients

Dear (Physician’s Name):

At <Your Facility Name Here> we understand that as a physician you are truly concerned with

the successful rehabilitation and quality of life of your patients. We would like to take a moment

to introduce the Biodex Fall Risk Screening and Conditioning Program. This program and

associated technology can not only help reduce your patient’s risk of falling, but also can help

rehabilitate total hip, knee replacement as well as a wide array of orthopedic and neurological

conditions and generally improve overall mobility.

Providing your patients with the best and most effective care possible requires a combination of

factors on our part including an on-going investment in proven technology, a staff of trained

professionals, and seamless cooperation between you, the physician and our team of experienced

clinicians. We know you understand the risks associated with discharging debilitated patients to a

rehabilitation facility. You are also aware of the risk of injury associated with falls within such

facilities and beyond. This is why we have recently expanded our clinical capabilities with the

acquisition of the Biodex Balance System SD.

This new technology allows <Your Facility Name Here> to introduce the next level in Fall Risk

Screening and Balance Training and confidently address the special needs of a wide-range of

post-surgical and neurologically impaired patients. Implementation of this new program has

helped improve general mobility and quality of life of our residents.

Our comprehensive Fall Risk Screening and Conditioning Program includes documentation and

printed reports detailing the patient’s progress. These detailed reports are an excellent way to

track patient outcomes and communicate improvements with family members.

Please feel free to contact me for more information about our expanded balance/mobility

programs or any of our other services. I would be happy to arrange a tour of our facility and/or a

demonstration of the Biodex Balance System SD.

Sincerely,

Your Name and credentials

Address and contact information

09-139 05/09

SSESSMENT

mal balance isrolled by a complexbination of visual,cular andrologic systems.ing andropriate exercise improve anvidual’s ability toain uprighter challengingditions.

ngth is a criticalor for a rapidonse to a balanceurbance. Testing identifykness and, ifessary, exercise significantlyrove lower bodyngth.

er adults typically display a slowerking speed. Steps are also shorter and in length. These are all factors related

lls. Independence is directly related toking speed. Testing and, if necessary,cise help you learn how to walk morey and confidently.

CONDITIONING

Chair Stand Test�

Six-minute Walk Test�

BIODEX

Balance Index

Compare your score to the age group of healthy active people.

B I O D E X F A L L P R O G R A M S

FN: 06-186 4/06

201816141210 8 6 460-64 65-69 70-74 75-79 80-84 85-89 90-94

Numbe

r of S

tands

nsistent with the American Geriatric Society clinical practice guidelines for prevention of falls in older adults.

FALL RISK SCREENING AND BALANCE TRAINING PROGRAM understand that as a physician you are truly concerned with the successful rehabilitation and quality of life of your patients. The followingrmation is an overview of the Biodex Fall Risk Screening and Conditioning Program. This program and associated technology can not only reduce your patient’s risk of falling, but can help rehabilitate total hip, knee replacement as well as a wide array of orthopedic andological conditions and generally improve overall mobility.

Static and Dynamic balance/ stability training.

Utilizing theinteractive trainingmodes of theBalance System SDpatients can beginto regain lower bodystrength andimprove balanceand mobility.

OBJECTIVE DOCUMENTATIONThe Biodex Balance System SD provides objective documentationand tracks patients throughout their assessment and trainingphases. Providing you with written progress reports. The objectivedocumentation and writer reports provided through this programare an excellent way to track patient outcomes and communicatetheir improvements with their physicians and family members.

VV

V

NORMATIVE DATA

VV

V

60-64 65-69 70-74 75-79 80-84 85-89 90-94

Yards

800

700

600

500

400

300

200

Exercise using“senior-safe”exercise equipmentcan help strengthenand build endurance ofmuscles specificallyassociated with gaitand mobility.

Consistent w

ith the

American Geriatric Society

clinical prac

tice guideline

s for

prevention o

f falls in old

er adults.


DETERMINE WHO IS AT RISK OF FALLING

BIODEX


Consider:• Most patients

undergoing total kneearthroplasty (TKA)

have a history of falling.*

• 45% of those with a pre-TKA fall history will fall

after TKA.*

• Successful rehabilitationidentifies those TKA

patients at risk of falling,and improves their

balance.*

*Swinkels A, Newman JH, Allain T A prospectiveobservational study of falling before and after kneereplacement surgery. Age and Ageing 2009; 38: 175–181

ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehab

for the Knee Arthroplasty patient?

BIODEX

Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment...the Biodex Balance System SD.


DISCHARGE PLANNERNEWSFocus on Balance & Mobility Patient Rehabilitation

Consider:• 73% of stroke pa

tients in

one study fell in the six

months

after discharge from hospital.

1

• 45% of stroke patients

discharged to convention

al

rehab had falls in the

subsequent six months.2

• Failure to normalize

post- stroke balance and

gait

leads to disuse osteoporo

sis in

the hemiparetic limb,

increasing risk of hip frac

ture

when the patient falls.

3

• Hip fracture among stroke

patients was the most frequent

fracture...incidence was 2-4

times higher in stroke patien

ts

than age-matched non-stroke

individuals who fell.

4

1 BMJ (1995 Jul 8) 311(6997

):83-6

2 Arch Phys Med Rehabil (2006 Dec) 87(12):1

583-9

3 Neurology (2005 Mar 8) 64(5):8

11-6

4 Osteoporos Int (1998) 8(1

):92-5

ATTENTION DISCHARGE PLA

NNERS

Are you planning discharge to

rehab for a Stroke patient?

BIODEX

Choose: A facility eq

uipped with the latest balance

assessment and rehabilitatio

n equipment...

...the Biodex Balance System

SD.




Consider:• >433,000 patients 65 or

older are admitted

to U.S. hospitals

following a fall.1

• Patients with hip fracture

have markedly reduced

quadriceps strength and

increased body sway - both

potentially modifiable.2

• Six months after

6 weeks of balance /exercise

training among chronic

fallers, 87% reported no falls

vs. 55% for seminar-trainedcontrols.3

ATTENTION DISCHARGE PLANNERS

Are you planning discharge to rehab

for the Hip Fracture/ Fall Patient?

BIODEX

Choose: A facility equipped w

ith the latest balance

assessment and rehabilitation equipment...

the Biodex Balance System SD.

Place Facility name and contact Information here1 CDC 2008

2 Gerontology (1998) 44(6):340-4

3 Am J Phys Med Rehabil

(2005 Apr) 84(4):238-50

DISCHARGE PLANNERNEWSFocus on Balance & Mobility Patient Rehabilitation

ATTENTION DISCHARGE PLANNERSThe Parkinson’s disease patient has a high fall

susceptibility pre-admission… and evenHIGHER post-discharge. We can help.

BIODEX

The Parkinson’s disease patient presentsDischarge Planners at acute care hospitals andpost-acute rehab providers with significantchallenge, due to their very high risk of aninjurious and unreimbursed readmission intheir 30-day post-discharge period.“With proper treatment, most Parkinson’spatients can live long and good lives,” explainsMichael Okun, a University of Floridaneurologist and national medical director of theNational Parkinson Foundation, “but stressingthem with a fall or an infection or anesthesia canmake them fall apart.”1



Our facility offers the Biodex Fall Risk Screening & Conditioning

Program, based on well-established science and technology, that

provides objective documentation, positive outcomes and reduces

hospital readmissions. Modifying the factors that lead to falls will increase mobility and

confidence, both critical to maintaining personal independence.

• Patient Fall Risk Screening Posters

This poster is designedto help educate yourpotential patients, alertfamily members to therisks associated with fallsand to begin thedialogue between thepatient and thephysician. The poster canbe displayed in hospitals,physician offices, andcommunity centers.

The poster can be printedeither 11" x 17" for wall applications or

8.5" x 11" for desktop uses.

Advertising and PR Materials• Local Media Advertising

Biodex has created several advertising samples for you to use in localnewspapers, church flyers, hospital newsletters or in any media whereyou feel your potential patient may find them. They are designed todrive patients to your facility for Fall Risk Screening and to positionyour facility as a leader in the community, dedicated to helping thesenior population stay healthy.

Each mailer can be customized, by your local printer, with your facility name and contact information.

- Full Page Four Color Ad explain the importance of being tested and offerFREE Fall Screening testing.

- targeted to FREE FallScreening testing. They are designed to invite people in the communityto contact you directly and schedule a FREE Screening, designed as a“traffic building promotion” and to present your facility as a “valuedasset” to the community, while recruiting patients to the program.

- Local Shopper Publication Ad designed to be botheconomical and effective. The message is simple: Falls are dangerous, Fall Screening canhelp identify those at risk ...and it is FREE.

- Radio Spot Scripts developed as a starting point for a 30 or 60 second radio spot. The script quickly makes the point that Falls are a serious problemand people should be tested.

• Sample Press Releases

In an effort to help promote the Fall RiskScreening and Conditioning Program as well asposition your facility as a premier center for allbalance screening and conditioning, we havecreated two sample press releases.

- Sample Press Release for the Fall Risk Screening and Conditioning Program

describes the uses and benefits of the program for older adults.

- Sample Press Release for the Balance System introduces your new device and its features, outlining how it can be used for fall screening in older adults, as well as testing and treatment of post-surgical and neurologically impaired patients.

Sample Press Releases are in Word.doc format allowing them to be easily edited to reflect your message.

Community Outreach AssistanceCommunity outreach can foster awealth of goodwill as well as positionyour facility as a valued member of thecommunity. Community events, eventsat religious or educational forums andhealth fairs can generate interest andbuild a relationship for futurepatients/residents. Inour effort to assist,Biodex can provideyou with presentationmaterialsincluding aPowerPoint™

and hand-out materials. Simplycontact your Biodex representativeprior to the event to discuss what wecan do together to make yourpresentation successful.

Biodex can provide you with the graphicfile to produce a large stand-alone scroll

sign which can be printed at a local print shop. The sign measures

33.5" wide x 84" tall and conveniently rolls up into a self-contained

base for easy storage.

Helping you reach out to physiciansand the community to help

ensure your success.

ARE YOU OR SOMEONEYOU CAREABOUT AT RISKOF FALLING?

Have you recently fallen?

Have you recently developed a fear of falling, even though you have never fallen?

Do you take precautions while walking to avoid falls?

Do you take smaller steps than you used too?

Has going downstairs recently become more frightening?

Do you look for a handhold before closing your eyes in the shower?

Do you have pain in your knees, hips or feet that make it necessary to put more weight on one foot ?

Have family or friends said they are worried that you might fall?

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Fall Risk Screening can identify apotential problem in just twominutes. This quick and easy testcould save a life... If you or someoneyou care about has one or more ofthese risk factors ask your doctorabout the FALL RISK SCREENING &CONDITIONING PROGRAM today.

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ATTENTION OLDER ADULTS AND THEIR FAMILIES

09-129 4/09

Call and schedule your FREE FALL RISK SCREENING

Simply call and make an appointment for yourFree, no-obligation, Fall Risk Screening or learn about a Mobile Screening Event in your area...

it’s that easy...CALL TODAY!

AT RISK OF FALLING ?IMPORTANT HEALTH NOTICE

FN: 09-130 4/09

Facility contact information here

SAMPLE PRESS RELEASE

FACILITY LETTERHEAD

FOR IMMEDIATE RELEASE

Helping Reduce Falls in Older Adults New Fall Program

at <Your Facility Name Here> is making a world of difference.

Are you at risk?

Falls are a serious public health problem among older adults. In the United States, one of every

three people 65 years and older falls each year. Of those who fall, 20-30% suffer moderate to

severe injuries that reduce mobility and independence, and increase the risk of premature death.

Some of these falls can be prevented. It is imperative that you or your loved one get tested before

the fall.

<Your Facility Name Here> has introduced an innovative, life-saving program for older adults.

The Biodex Fall Risk Screening and Conditioning Program can determine who is at risk of falling

by identifying “risk factors” utilizing the Biodex Balance System SD. If a patient is found to be at

risk of falling, a series of suggested interventions can be offered. The Biodex Balance System SD

is safe and easy to use; just stand on the platform, follow the simple directions on the color screen

and see the results.

It takes just a few minutes

The Biodex Balance System, consisting of a computerized platform and touch-screen control

panel, measures a patient’s ability to maintain balance. Results are compared to stored averages

of other healthy adults in your age and gender category. From these calculations a “risk factor”

can be determined. This “risk factor” allows the clinician to assess your risk of falling, and

suggest a plan of action. The test, which can be done in as little as three minutes, is covered by

most health plans.

In the event that you are found to be at risk of falling there is an array of “interventions” and

exercises that can help you regain your balance and reduce the risk of falling.

For more information or to schedule your Fall Risk Screening, call: <Your Facility Name Here

and contact information> today.

FN: 09-133 4/09

ARE YOU OR A LOVED ONE AT

RISK OF FALLING?WE CAN HELP!

Prevention of Falls is critical to the health andquality of life of all older persons, we can help reduce

the possibility of falls with our unique program.

FREE Simply call and make an appointment for your Free, no-obligation, Fall Risk Screening or learn

about a Mobile Screening Event in your area...it’s that easy...CALL TODAY!

Facility contact information here 09-127 4/09

For older adults, falls are one of thegreatest causes of serious healthproblems, and can result in hipfractures, head injuries or even death.

More than 40% of people hospitalizedfor a hip fracture do not return homeand are not capable of livingindependently.

Our new Fall Risk Screening Programcan identify potential RISK FACTORS injust two minutes. The quick and easytest could save a life.

If you or someone you care about is at risk of falling, call today for a FREEFall Risk Screening ...before the fall.

WE CAN HELP!Prevention of falls is critical to the health and quality

of life of all older persons, we can help reduce thepossibility of falls with our unique program.

Facility name and contact information


09-125 4/09

ARE YOU OR A LOVED ONEAT RISK OF FALLING?

FREE FALL RISK SCREENING

ATTENTION OLDER ADULTS AND THEIR FAMILIES

Simply call and make an appointment for your Free, no-obligation, Fall Risk Screening or learn about a MobileScreening Event in your area.CALL TODAY!

Facility contact information here09-126 4/09

BIODEXBiodex Medical Systems, Inc.

20 Ramsey Road, Shirley, New York, 11967-4704 Tel: 800-224-6339 (Int’l 631-924-9000),

Fax: 631-924-9338 Email: [email protected], www.biodexseniorrehab.com

FN: 15-395 9/15

Copyright © 2015 Biodex Medical Systems, Inc. Reprint with permission only.

Fall Risk Screen & Conditioning Program … RISK SCREENING AND CONDITIONING PROGRAM MARKETING...

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