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FACEBOOK ADVANCE TARGETING GUIDE

for Marketers

Facebook Advance Targeting Guide

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Table of Contents :

1. Facebook Graph Search 2. Spying on Competitors to know how they are

targeting 3. Using Facebook operators for better and

advanced Research 4. Increasing Organic Reach (Bonus Case

Study)

Facebook Advance Targeting Guide

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Facebook Graph Search

One of the best ways to make big bucks on Facebook is by harnessing the power of graph search. It allows you to target in some really creative ways, which I’m going to show. Facebook Graph Search can be used to create custom audiences, and laser target your campaigns. This is super powerful if used correctly. Graph Search simply means entering a search here:

!

PS – Make sure your language is set to Eng (US), else you would not be able to leverage Facebook Graph Search. Here’s an example: Say you wanted to find pages liked by people who like a specific page. This could be used to gain better insight into your audience. Say you had a page on a specific topic; you could run this search to see what other interests your audience had. This could be useful in knowing what to post, and promote on your page. In this example, I entered ‘pages liked by people who like [insert page name here]’.

! Facebook Advance Targeting Guide

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Example 2 – Find people who like a specific page. You could use this to target your ads to only those people. For this search I would run “people who like [page name]” which will return a list of people who like that page.

! This is cool stuff! Imagine if you have the perfect offer for people who like a specific page. Now, you have a way to market specifically to them. But wait, you want to get even more targeted? Yep, you can do that too. Let’s try to narrow them with age group like the example shown below:

Facebook Advance Targeting Guide

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!

You can include more Demographics searches like “Men who like missmalini” or with occupation “Marketers who like missmalini” Not just this you can also understand about interests of people like in example shown below:

!

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This knowledge could give you ideas about what to promote on your page. You could also search: Movies liked by people who like [page name] Favorite music of people who like [page name] Sports teams of people who like [page name] Take some time to wrap your head around this, and think about what you could do.

Spying on competitors ads

Let me teach you a really cool way to understand that how brands are targeting on Facebook? We can learn a lot from this trick and use it to target our campaigns. First go to a sponsored post in your timeline – preferably the one which you want to understand targeting from.

Facebook Advance Targeting Guide

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! Now click on the arrow on the top right corner of this advertisement.

Facebook Advance Targeting Guide

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!

Click on Why i am seeing this? And here it is…

! This way you can see targeting of almost every advertiser. People target mostly on the basis of interests on Facebook and you just have to find the right one for yourself.

Facebook URL Operators

Facebook Advance Targeting Guide

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You can do a lot of competitive research through Facebook’s graph search. There’s an even more powerful way to do competitive research I’m going to teach you. First, log into Facebook. Paste this into your browsers address bar (not the Facebook search box)

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/intersect

Pretty cool huh? What that shows you is posts linking to Teespring.com with the keyword ‘dogs’ in the ad. In this example I’m using Teespring, but you can change this to anything. You could spy on CPA offers, CPL offers to get a clue of how people are promoting their products and services.

Here’s a quick guide to using this. Just for example purposes I’m spying on Teespring.com and ‘dogs’, but again you can change this to anything you want. The parts you need to change are teespring.com to whatever destination url you want to spy on and ‘dogs’ to whatever keyword you want to research.

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/intersect

Here are some other ways to use this:

1. Posts this week

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/this-week/date/stories/intersect

2. Posts in this month https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/this-month/date/stories/intersect

Facebook Advance Targeting Guide

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3. Posts last week

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/last-week/date/stories/intersect

4. Posts last month

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/last-month/date/stories/intersect

5. Page posts

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/stories-publishers

6. Photo posts

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/photo/stories/intersect

7. Photo posts last week

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/photo/stories/week-ago/after/stories/intersect

8. Photo posts last month

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/photo/stories/month-ago/after/stories/intersect

9. Photo posts last year

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/photo/stories/2014/date/stories/intersect

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10. Video posts

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/video/stories/intersect

11. Video posts last week

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/video/stories/week-ago/after/stories/intersect

12. Video posts last year

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/video/stories/2014/date/stories/intersect

13. Shared posts

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/share/stories/intersect

14. Shared posts last week

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/week-ago/after/stories/share/stories/intersect

15. Shared posts last month

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/month-ago/after/stories/share/stories/intersect

16. Shared posts last year

https://www.facebook.com/search/str/teespring.com+dogs/stories-keyword/2014/date/stories/share/stories/intersect

Facebook Advance Targeting Guide

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I hope you see how powerful this is! Use it wisely.

Increasing your Facebook Organic Reach using Hashtags

In March i planned to do a case study to get to understand the entire concept of creating a fan page and getting it to what it takes to make money on Facebook or get the desired brand engagement or reach for a specific Facebook fan page.

So for this reason i created a page named Game For Thrones Though i could not complete my experiment which i desired because of other distractions but i definitely found something which a lot of people in my community can leverage.

Argument – Facebook has decreased the organic reach of Pages to less than 20%. So i tried my hands at it. What i found is that it is 100% true that your organic reach is limited to 20% (maximum) if you post normally. But if we make a little tweak our organic reach can be increased considerably. Consider this –

Page : Game for Thrones Page Likes : 53 Potential Reach according to algorithm : 10 people (20%)

Results : Scenario 1 – When posted things normally.

Facebook Advance Targeting Guide

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! When i posted normally the expected reach was as expected pretty less ( around 20%).

Facebook Advance Targeting Guide

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Scenario 2 – When we post with relevant hashtags

!

Now you can clearly see the difference in the results between the two… To validate this, i tried couple of more posts with same hashtags and results were good. On few of my posts i had a reach of almost 600 people with a fan base of only 50 people. Now that is interesting to me. PS – You will have to test different hashtags in order to find the right one for your page, i got mine after couple of experiments.

Facebook Advance Targeting Guide

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So these are few tips for your Facebook targeting and organic reach. If you have any doubts you can ask me your questions in the chat box below.

About the Author :

Hi, I am Gaurav Madaan - a Digital Marketing Trainer with one of the leading Internet Marketing Training institute in Delhi (DSIM - Delhi School of Internet Marketing)

I have been into this field for past 5 years and specialise in Social Media Marketing, SEM, Analytics and PPV Advertising.

I also happen to help multiple businesses (SME’s and MSE’s) to achieve their goals as a consultant.

I hope you like the piece of content.

Regards, Gaurav http://gauravmadaan.com http://geekotech.com

Facebook Advance Targeting Guide