Connecting with Audiences Using Facebook
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EatSmart.PlayHard.Together.:Connec7ngwithAudiencesUsingFaceBook
JulieGarden‐Robinson,Ph.D.,LRD
AssociateProfessorand
Food&Nutri>onSpecialist
SocialNetworkinginPlainEnglishSource:YouTube.com
hEp://www.youtube.com/watch?v=6a_KF7TYKVc
Coopera7veExtensionandTechnology:PartnersfortheFuture
Overview• Evolu+onofour“EatSmart.PlayHard.Together.”nutri+on/fitnesseduca+onprogram
• Incorpora+ngtechnology(FaceBook)
• AfewthingsI’velearnedintheprocess“Digital Native”
“Digital Immigrant”
Coopera7veExtensionandTechnology:PartnersfortheFuture
EatSmart.PlayHard.Together.• Goal:toimprovenutri+onandfitnessprac+cesamongchildrenandfamilies.– BasedonUSDA‐FNS“EatSmart.PlayHard.”ini+a+ve– Collabora+onwithNDSUBisonAthle+cs
Coopera7veExtensionandTechnology:PartnersfortheFuture
MethodstoReachAudiences
– Statewideimplementa+onofnutri+onlessons
– “RoleModels”• Athletes
• NDGovernor’sSchool• MissNorthDakota
• “Regularkids”
– Marke+ngtechniques
Coopera7veExtensionandTechnology:PartnersfortheFuture
MaterialsandAc+vi+es• Posters,incen+veitems
• Website:www.ndsu.edu/eatsmart
• Video
• NewsleXers,games,lessons
• Healthy4‐HClubRecogni+onProgram
• Radiocontest‐Athletesvisi+ngschools
• Carnival
• Postercontests
• Magazine
Coopera7veExtensionandTechnology:PartnersfortheFuture
Sponsors• NDSUDevelopmentFounda+on
• BlueCrossBlueShield
• Nutri+onCouncil
• Diete+cAssocia+on
• DeptofPublicInstruc+on
• SchoolNutri+onAssocia+on
• Commoditygroups:
– MidwestDairyAssocia+on
– NortharvestBeanGrowers
– WheatCommission
– SchoolNutri+onAssocia+on
– BeefCommission
Coopera7veExtensionandTechnology:PartnersfortheFuture
Posters andDisplays
Coopera7veExtensionandTechnology:PartnersfortheFuture
Pocket Folders
Coopera7veExtensionandTechnology:PartnersfortheFuture
Billboards
Coopera7veExtensionandTechnology:PartnersfortheFuture
Incentives and reminders
Coopera7veExtensionandTechnology:PartnersfortheFuture
Coopera7veExtensionandTechnology:PartnersfortheFuture
Carnivals
Coopera7veExtensionandTechnology:PartnersfortheFuture
Coopera7veExtensionandTechnology:PartnersfortheFuture
Coopera7veExtensionandTechnology:PartnersfortheFuture
Premier of video:
Eat Smart.Play Hard.Thundar’s
New Game Plan
featuringNDSU’s Thundar
July 24, 2007
Coopera7veExtensionandTechnology:PartnersfortheFuture
Magazines -- and Autographs
Coopera7veExtensionandTechnology:PartnersfortheFuture
Website:www.ndsu.edu/eatsmart
Coopera7veExtensionandTechnology:PartnersfortheFuture
UseofSocialNetworking• February2009:MetwithWebmaster,BobBertsch,todesignFaceBookpage– RSSfeedswithnutri+onar+clesforfansandfriends
– VideolinkonYouTube,PSAs
– Askanexpert,wallpos+ngs
• CreatedFaceBookandupdatedWebsite
• LaunchedinMarch2009,Na+onalNutri+onMonth–thenhadaninterrup+on!
Coopera7veExtensionandTechnology:PartnersfortheFuture
Swamped in North Dakota
Coopera7veExtensionandTechnology:PartnersfortheFuture
Coopera7veExtensionandTechnology:PartnersfortheFuture
Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html
Coopera7veExtensionandTechnology:PartnersfortheFuture
PlayHard?
Photo source: http://www.boston.com/bigpicture/2009/03/red_river_flooding.html
Coopera7veExtensionandTechnology:PartnersfortheFuture
UseofSocialNetworking
Fargo uses social networks to fight floodwatersByPATRICKCONDON,AssociatedPressWriterThuMar26,5:27pmET
“Headingto2825LilacLaneinNorthFargo—needstoberaisedanother2feet."
Whencityofficialsneededvolunteersatotherdikes,TobosasuggestedsekngupaFacebookgroup.ByThursday,ithadaXractedmorethan4,550members...
Coopera7veExtensionandTechnology:PartnersfortheFuture
TwiXer
• TwiXerallowsuserstopostaconstantstreamofsentence‐sizedthoughts,observa+onsandinforma+on.
• "IrealizedaquickwaytocheckitwouldbetosetupaTwiXerfeed,"saidElseth,whojustclosedonahousenexttotheriver."NaturallyI'mpreXyinterestedinthefloodlevel."
Coopera7veExtensionandTechnology:PartnersfortheFuture
GekngtheWordOutDuringTimesofCrisiswithTechnology
• Websites,FaceBook,TwiXer,YouTubeallusedascommunica+ontools
• Foodandnutri+oninforma+on:Floodedfood,drinkingwatersafety,cookingwithoutpower,emergencyfoodsupplies
Coopera7veExtensionandTechnology:PartnersfortheFuture
“EatSmart.PlayHard.Together.”FaceBookPage
www.ndsu.edu/eatsmart
Coopera7veExtensionandTechnology:PartnersfortheFuture
WhatI’velearned
• Staytunedintotechnologyanditsuseinourfield.
• Getsomeprofessionaltechnologyassistanceasneeded.
Coopera7veExtensionandTechnology:PartnersfortheFuture
Poten+alUsesofFaceBook,OtherSocialNetworkingTools
• Reachingnetworksofaudiences• Fastwaytoconnectwithpeople
• Roleforcrisissitua+onsanddispellinguntruths?• GekngvolunteerathletesforEatSmartproject
• Chancetoshowpersonality"Donebaggingforthenight.
Step1:Scotch.Step2:Bed."
Coopera7veExtensionandTechnology:PartnersfortheFuture
ChallengeswithLinkingSocialNetworkswithNutri+onEduca+on
• Informa+oncanbeeasilyignored
• Timeinvestment
• Howdoyouevaluate?– Canuse“analy+c”featuresof
– Cancountfriends,fans
• Anareainneedofresearch
EatSmart.PlayHard.Together.:Connec7ngwithAudiencesUsingFaceBook
JulieGarden‐Robinson,Ph.D.,LRD
AssociateProfessorand
Food&Nutri>onSpecialist