Facebook Marking Seminar - Fort Wayne - by TabSite

Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

With Troy Rumfelt, Scott EngbrechtAnd Mike Gingerich

Tools & Tips for Maximizing Marketing

on Facebook

Facebook for Business

Agenda:• Who we are

•Why Facebook?

• Fan Page Socialization

• TabSite fan page platform

• Strategies for Engagement

Webinar: July 27, 2011

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com




120 Minutes from Now you will:

• Know how to Optimize Your Fan Page

• Have a Plan for Posting

• Understand TabSite

• Be Pumped to try new Tools!


Fan Page Optimization: How to Optimize & Socialize your Fan Page



REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!






Troy Rumfelt, President

Digital Hill Multimedia & TabSite






Mike Gingerich, Community Manager of TabSite

& Web Consultant of Digital Hill Multimedia







Scott Engbrecht, Web Consultant

Digital Hill Multimedia







Mark Zuckerberg, Facebook founder








Our Story…

Web Development for over 15 years

E-Commerce, Content Management

Internet Marketing and SEO

Social Media & Application Development





Our Story with Facebook…

Web Developers w/ specialty in CMS sites

Saw Facebook launch Fan Pages, saw the coding barrier, saw a solution

Launched TabSite in March 2010

28,000 users in first year

Twitter Hashtag: #TabSite

Credit: James Hutto



Credit: James Hutto



Twitter Hashtag: #TabSite Credit: James Hutto


Cost to create a basic Fan Page on

Facebook: $0


Credit: James Hutto







No other platform on theWeb connects brands to usersand brands to users friendsso easily!





760+ Million people are on Facebook

Only China and India have larger

populations





Source: http://www.onlineschools.org/blog/facebook-obsession/





According to Hitwise,

1 fan = 20 extra visits

to a website

Their data suggests

that a single Facebook

fan can be worth 20

additional visits to your

website over the course

of a year.





So potentially, if you have 1,000

Facebook fans, it means an extra

20,000 visits to your website.

Getting Started: www.Facebook.com/Pages

1. Choose the best name for your Facebook Page

Good: Your Name <Ex. CK Products, LLC>






1. Getting Started:

Bad page name ideas: Stuffing Keywords…. Don’t name your Fan Page: <CK Products – Makers of Pans, Cake Tools, Custom Molds, Wedding Cake, Fondant>

Why? Hurts ability to be searched on Facebook







Vanity URL:

Important! This is a area of SEO Value!- Can’t be changed!- Must have 25 fans in order to get your name- Must authentically represent your brand- Can include a keyword

www.Facebook.com/username







2. Info Tab

Key! Use it well!

This is the place to

write a crisp,

Keyword-rich

description.







3. Add Custom Tabswith TabSite

-Google sees each customtab as a unique url. - Text and links can get indexed.*

*Note that all content is visible and Shared within a Facebook iFrame sothe potential SEO value can bemitigated to some degree as compared to aStandard web page.






4. Add Links to your Website / Blog

Use Text Links and use images such as the “Find Us on Facebook” badge on your site







Facebook Social Plugins added to your website/blog add inbound links







5. More Fans = More intra-Facebook inbound Links

Facebook places links to Facebook Pages on users profiles (privacy settings can impact this),

so the more fans you get, the more links you’ll have to your Page within Facebook.



<Public profiles are indexed by Search Engines!>






Add Custom App Tabs to:

- Expand Content- Extend Engagement options- Bring Brand Identity to Facebook- Give visitors what you got whilethey are right there on Facebook







Part 1 – Q & A





- Fan Page Platform for small & medium sized businesses

- allows you to easily create & customize

Tabs on your Fan Page.

What is TabSite?

www.TabSite.com





-No coding knowledge needed!

- Easy Drag N Build Style- 50,000+ users - 80 million+ fans reached

What is TabSite?




TabSite Manager Area




TabSite Widgets

Fan Page Socialization

TabSite enables you to display and utilize multiple social network and social sharing tools easily on your fan page.





Using TabSite to Content Widget

and


Remind people to “Check-in”

on via Facebook at your

service locale.


and


Uses:

PhotoShow


Essenhaus Inn & Restaurant

and


Uses:

-Contact Form

-Multiple Tabs

-Multiple Sub-pages

per tab


Face

and


Uses:

-Code Widget for Reservations

-Multiple Tabs

-Multiple Sub-pages per tab

-RSS Widget for Flickr

-Twitter Widget

- Fan-Gate reveal tab


Facebook.com/HamptonChicago





Strategy Tips for your Fan Page Marketing




Basic Engagement

Image credit to MoonToast




Moderate Engagement

Image credit to MoonToast

Wall Posting Tips

- Ideal Posting times depend on the

day of the week per industry!

Travel and Hospitality: The highest

engagement occurs on Thursday and

Friday, when the week is winding

down and people are looking to

escape from the office.

Entertainment – Friday, Saturday,

and Sunday were most important post

times

Media: Weekends had strong

engagement while Monday was the

weakest.

Automotive: Auto related companies

saw the most engagement on

Sunday’s

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A

Statistical ReviewTwitter Hashtag: #TabSiteFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

Wall Posting Tips

Accept you won’t work only 9-5!

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

Twitter Hashtag: #TabSiteFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com

- Pictures & Videos in the Wall Feed get the most Likes & Comments

- Avoid link shorteners, Engagement rates are 3x higher with full URL’s.

[Source: BuddyMedia.com]


Wall Posting Tips


Add Engagement Tools

- Facebook Like

- Facebook Share

- Facebook Comments


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com


Add Engagement Tools

- “Like –Gate”

Non-Fan Content

Where you show

Different content to

Non-fans with goal

Of getting them

To “Like” the Page






Add Sharing Tools

- YouTube Videos

- Demo of VideoShow

Widget with FB Share

integrated.






A MicroSite of your Fan Page Tabs!• Get Tab Content and Sub-Pages indexed (no iframe, content is on the web)

• Gives another web location to “Like” your page

• Integrates all your Tab Content

• Available to ALL TabSite users!

• Rolling out in Beta this week!






Special Feature of Tabsite – Double your Exposure by publishing your Tabsite tabs

to the web! TabSite allows you to create a MicroSite of your tabs.






5 Summary Tips For Facebook Marketing Success:

1. Use Photos & Videos – Use pictures and videos as much as possible.

When you write a post, by attaching a relevant picture along it is more likely that you

will catch the attention of your fans

2. Be Original – It’s important to be authentic on social media because if your

posts are a constant sales pitch, people will ignore you, or worse “unlike” you. Add as

much personality and creative spice to your Facebook Page as possible.

3. Recognize and Reach Out to Loyal Fans – Create incentives that

reward loyal fans and encourage users to be active on your page. Boston Pizza used

an extremely effective campaign that required customers to take a picture of

themselves at the restaurant & post the picture on the Facebook Page to win prizes.






5 Summary Tips For Facebook Marketing Success:

4. Create a Custom Landing Page – Entice users to like your profile with

some sort of incentive that is feasible for your company but attractive enough to

easily garner a “like” from them.

5. Be Active – Comment on other people’s pages, “like” other’s posts and

pictures. It is also important to respond to everyone’s replies and comments on your

wall…are you starting to get the picture? A community can’t be a community unless

everyone participates, including you.

TabSite Gold Winner to be Announced Shortly






Slides Available for review/download

www.Facebook.com/DigitalHillwww.Facebook.com/TabSite








Part 1 – Q & A

Question and Answer time






Upcoming Webinar: Oct. 4

New & Advanced Tabsite Features for Facebook Marketing

Details: www.TabSite.com/Webinar




Final Point!

Forbes reports that Facebook Fans are: - 41% more likely to recommend a brand & 28% more likely to continue using them. - Fans spend an average $71.84 more than non-fans.




http://blogs.forbes.com/marketshare/2010/06/11/a-brand%E2%80%99s-facebook-fans-are-valuable-consumers/

Thanks for attending!

www.DigitalHill.comwww.TabSite.com






Facebook Marking Seminar - Fort Wayne - by TabSite

Technology

Transcript of Facebook Marking Seminar - Fort Wayne - by TabSite