Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite

Webinar: July 27, 2011

Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com

Maximizing Social Media Marketing

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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing .com

Agenda:


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com

• Facebook & Twitter Marketing Best Practices

• Tips & Tools for Boosting Engagement

• Effective methods for sharing content

• Ways to monitor social & build community

• Grow Fans & Followers & gain new sales

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

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Current Trends in Social Media ….

Twitter Hashtag: #SocialMarketing TabSite.com Sendible.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Best Practices



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#SocialMarketing

10 Social Media

Mistakes

You Don’t Have to

Make

10 Social Media Mistakes You Don’t Have to Make



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#SocialMarketing

1. All Specials All the Time

2. All Contests All the Time.

3. No Promotional

Motion

4. Nothing but Good News

5. Going on Too Long

6. Take Your Time

7. Mixing Your Signals.

8. First Spy, Then

Ambush.

9. Get Too Comfortable.

10. Fall in Love with

Likes.


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Majority of Time spent on Facebook

is in the

News Feed.

Current Trends ….



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84% of your fans

DO NOT get your

CONTENT in

their News Feed!



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KEY ITEMS FOR FB PAGES:

• Visibility• Engaging users –comments, shares, likes

• Viral tools- Make sharing easy, integrated

Let’s break these down into Best Practices…Twitter Hashtag: #SocialMarketing TabSite.com Sendible.comTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing



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Getting “Likes”, Shares, Comments

Engagement =

The more a fan engages, the more they will see your posts in the future




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Your Timeline Posts

Are the starting point

for

visibility &activityOn your Facebook Page


Best Practices



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7 Ways To Get Noticed on

Facebook using Sendible

7 Ways To get Noticed on Facebook using Sendible



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1. Attribution Links

2. Branded Facebook Posts

3. Scheduling

7 Ways To get Noticed on Facebook using Sendible



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#SocialMarketing

4. Link Preview

5. Facebook Photo Albums

6. Geo-targeting

7. TabSite

All TabSite Engagement Apps (Contests, Deals, etc)

include a Sendible login.

This enables Sendible users to plan a post to various social networks that links to the Facebook Page tab!



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#SocialMarketing



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Source: DanZarrella.com

Photos Get the Most Engagement!



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Photo Post:

148 Likes

28 Shares

8 Comments =

EXPOSURE



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Brands posting outside of business hours

had 20% higher engagement

rates

Source: Buddy Media: Strategies for Effective Facebook Wall Posts

When to Post is Critical to Success

Links posted from 1pm to 4pm result in the highest clicksPeak time of the week is…..

Wednesday at 3pm Source Bitly, May 2012


Best Practices



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10 Twitter Best Practices

for Brands

10 Twitter Best Practices for Brands



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1. Do your research before

engaging

2.Determine organizational

goals

3.Utilize either a branded or

personal profile

4. Build your Twitter equity and credibility

5. Track metrics and conversation

trends

6. Don’t go overboard; less

structure is better

7. Listen and observe before

engaging

8. Be authentic & believable

9. Track, measure, and

iterate

10. Don’t just strategize: execute!


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Ways to Boost Engagement

On your Facebook Page

Engagement expands your reach, increases traffic, & heightens visibility



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Step #1 To be seen, you must first get the…

So that you appear in the News Feed!



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#2STRATEGIES for “Like”

Like Gate (fan-gating)Technique to invite Liking the Page




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#3 Boost Engagement with PromosDraw in and Build Engagement

With Contests, Giveaways, and Promos

Image Credit to Amy Porterfield




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11 7 22


For a small investment…

CONTESTS can:

•Increase Traffic

•Extend Viral Reach

•Boost Engagement



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Wedding Photo Contest Case Study:

RESULTS:

• 46% + in Fans

• 34% + in People

Talking About This

•Viral Reach was

13K during contest




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New promo Engagement Apps from TabSite

•Share Deal• Coupon• Gallery• Group Deal• Pin Deal• Social Reviews



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New Pin Deal App for Facebook by TabSiteFans must pin a image on Pinterest to access the deal on Facebook!

Effective methods for sharing content



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#SocialMarketing

Sendible supports multiple services and social networks, making it easy to reach your customers

on multiple platforms.

Effective methods for sharing content



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Use Sendible's interactive drag-and-drop calendar to easily plan your message schedule. You can even configure Sendible to

send your messages on a recurring basis.Reporting and Analytics gives you the ‘Best time to post’ based on engagement probability. Enabling you to optimize the reach.

Effective methods for sharing content-



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Sharing on-the-go

Ways to monitor social & build community



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Keep track of what people are saying about your business on the social web. Sendible's reports help you understand exactly who and where those mentions are coming from.

-Track mentions across the social web.-Sentiment analysis.




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Configure Sendible to alert you of your latest Yelp, CitySearch and TripAdvisor reviews so you can

respond to customer feedback promptly.




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#SocialMarketing

It's almost impossible to keep track of all the relevant conversations on the social web! Priority Inbox highlights only the important ones, so you

know which posts need attention.

Grow Fans & Followers & gain new sales


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Sendible's automation tools for Twitter make it easy to grow your following by

automatically targeting people who match specific criteria you define.




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SUMMARY

FAST FACTS:

•Boost Engagement via • Strategic Posting

• Monitoring / Listening

• TabSite Promo Tabs to

drive traffic to your Page

• Drive traffic to FB promo tabs via other social tools


Question and Answer time

Special Discounts Available:

10% Discount on Purchases for the next 48 hours

at Sendible.com use Code: TabSite

at TabSite.com use Code: Sendible


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Thanks for joining us today!Watch our Facebook Pages

for the video replay link.Facebook.com/sendible

[email protected]/tabsite

[email protected]


Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing

Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite

Business

Transcript of Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite