Facebook Marketing for Small Business Development Conference
-
Upload
maverick-mav -
Category
Technology
-
view
1.424 -
download
3
description
Transcript of Facebook Marketing for Small Business Development Conference
HeHehe
HeHehe
1
Why & HOW ?
HeHehe
HeHehe
Greatly broaden your brand’s exposure – Fish where the Fish are
• Currently Circa 1 Billion!! Facebook users worldwide
• Users spend more time on Facebook each month than any other website – more than Google, Youtube, Yahoo etc
• Over 11 million Australian users
• Almost 7 million of those check Facebook daily…
HeHehe
HeHehe
Profile vs. Page
HeHehe
HeHehe
Profile-Page Relationship
For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:
HeHehe
HeHehe
Profile-Page Relationship
• It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page.
HeHehe
HeHehe
Creating your Business’s PageCreating your Business’s Page
Creating your Business’s Page
HeHehe
HeHehe
TIP!
• Have Multiple Profiles as Admins to Your Page
HeHehe
HeHehe
Profile Business Page Fans
HeHehe
HeHehe
TIMELINE
Basic image of fan page/
HeHehe
HeHehe
Reserve your Business Name
• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName
• You can sign up for your Vanity URL here: http://www.facebook.com/username/
HeHehe
HeHehe
Getting a Vanity URL
HeHehe
HeHehe
Promote your ‘Domain Name’ on Facebook
HeHehe
HeHehe
Your Business Presence within your Consumers world
• Unlike a website, you are connected to your customers and can interact with them on an ongoing basis
• Unlike a website, when customers interact with your page it is seen by their friends – Word of MOUSE marketing
HeHehe
HeHehe
Your Business Presence within your Consumers world
HeHehe
HeHehe
Custom Design / Experience for your Business
HeHehe
HeHehe
Custom Experience for your Business- Real Estate
HeHehe
HeHehe
Custom Design for your Business
• Can embed Google Maps to show the location of your business or other important locations
HeHehe
HeHehe
Display & Self Manage Products from your Online Store (+ Get Social Media Viral Effect!)
HeHehe
HeHehe
Display & Self Manage Events, Seminars, Courses (+ Get Social Media Viral Effect!)
HeHehe
HeHehe
Display & Self Manage Multiple Store Locator
HeHehe
HeHehe
TIP!- Create Custom Tabs
-To showcase Products & Services.
- To provide Segmented Experience
-To provide offers so that they are enticed to ‘Like’ your Page
Engage Social Media Marketing Company
Use 3rd Part Facebook Apps Developers- Self Manage
HeHehe
HeHehe
Go Viral With Fan Interaction (‘Like’ Effect)
When someone ‘Likes’ a page…
HeHehe
HeHehe
The Benefits of being ‘Liked’
…Their friends hear about it on their News Feeds!
HeHehe
HeHehe
The Benefits of being ‘Liked’
The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click!
*Source: Facebook
HeHehe
HeHehe
Go Viral – With every interaction from Fans
• When Fans Interact with your Events
HeHehe
HeHehe
Events Pages
• Remember, the average Facebook user has 130 friends!
HeHehe
HeHehe
When Fans Answer Questions
HeHehe
HeHehe
TIP!- Ask Customers About why they like existing products & Leverage
HeHehe
HeHehe
TIP!- Get feedback for creating Successful Products
HeHehe
HeHehe
To End Political Debates
HeHehe
HeHehe
TIP! Effective Marketing Campaign Development (Fan Generated Content)
HeHehe
HeHehe
INCENTIVISE / Reward Fans to ‘Like’ Your Page
HeHehe
HeHehe
INCENTIVISE TO CONNECT TO YOUR BRAND
Before Like After Like
HeHehe
HeHehe
Run Contests, Promotions (+Go Viral!)
HeHehe
HeHehe
Photo Voting ContestFacebook Ads
NEXT
HeHehe
HeHehe
Integrate Facebook Plugins in your website
HeHehe
HeHehe
The interaction goes Viral!
HeHehe
HeHehe
Success Factor- Roadmap
After Setup Completed
Week 6Week 1
Week 2 Week 8
Reach 600- 800 Fans
NEXT
Launch Photo Voting Contest
- 3rd party app
Offer Strategy
Reach 300 Fans
1 Status Update per day. No Offers or Sales Messages!
HeHehe
HeHehe
Developing Conversation Calendar + Creating & Posting regular status
updates
*
OCTOBER 2012
Sun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 6
7Claim vanity URL
8 9 10Roadmap submission
11
Customer Approval
12
Initiate collateral design
13
14 15Share conversation calendar
16Prepare Status updates once conversation calendar approved
17 18
Prepare FB Ad campaign to land on the photo voting contest
19
Apply approved tab appsApply approved collateral
Initiate FB campaign
Begin posting updates
20
21 22
Get ad approval
23Email blast to database first 200 people Offer
24Activate Ads
Photo contest begins
25Thank you Email of 200 Fans free offer to T database
26 27200 Fans winner announcement on Facebook
28 28 30 31 1 2 3
HeHehe
HeHehe 40
Get Your Business on Facebook TODAY!
Thank You