Facebook Marketing for Customer Acquisition
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Facebook has already crossed 1 Billion active users and brands such as Myntra, Kaya Skin Clinic are already generating over 20% of their revenue through Facebook. If you are interested in leveraging Facebook for customer acquisition, you will find this presentation relevant and insightful. You will gain practical insights about using Facebook to drive leads and sales for your organization through relevant Global and Indian Social Media success stories. Find more about Digital Vidya's upcoming Social Media Workshops at http://www.digitalvidya.com
Transcript of Facebook Marketing for Customer Acquisition
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Leveraging Facebook for
Customer Acquisition
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Today’s Session
■ Opportunity of Facebook □ Pages □ Apps □ Ads
■ Leveraging Facebook Advertising ■ Invite for our upcoming Trainings
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Why Facebook Marketing?
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“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
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Customer Acquisition
Influence Lead Sale
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Time Has Not Changed
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You are a Professional! You
don’t have an Email? You are a Company!
You don’t have a Blog? You are a Brand! You
don’t have a Facebook Page?
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# of Fans: Currency for Success!
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Quiz Time!
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Facebook Edge Rank
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25% Revenue through Facebook
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25% Online Revenue through Facebook
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Over 20% All Sales through Facebook
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INR 1.5 Million Revenue/Month
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30x ROI on FB Ads: 10k+ Tickets Sold
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Apps + Contest
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Open Graph Applications
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■ In 2 months, 9 Millions People added App to their Timeline
■ 6 Million Facebook Visitors everyday
■ 2 Million Stories Published back on Facebook everyday!
Dailymotion
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Facebook Advertising
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Facebook Ads
Some Facebook Page
FB User
Your Ad
Promote Facebook Page, event or
Application
To your Website for Lead Generation & Sales
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Optimizing Ads for Success!
Advertiser A Advertiser B Impressions 100 100
Clicks 2 5 CPC (Rs) 10 5
Yield (Rs) 20 25 CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
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Instructor-led, Online Course
http://www.42inception.com/trainings
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Thank You!
Special 15% Off (till Nov 9th): ‘15web’
Invite for our upcoming Trainings
http://www.digitalvidya.com
/pradeepchopra /pradeepchopra /in/pradeepchopra
Training Delhi Mumbai Bangalore
Social Media Marketing Nov 20-21 Dec 4-5 Dec 18-19
Advanced Facebook Marketing Online (Nov 24 - Dec 22)
