Facebook Idea Vault [Preview]

7/29/2019 Facebook Idea Vault [Preview]

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FacebookIdea Vault

socialfresh

$4

Stop Running out of good

facebook content ideaS!


2/13socialfresh Page 2

Table Of Contents

3 About

4 How To Use This Ebook

5 Listen To Facebook

6 Unleash Your Inner Spy

7 Build The Bridge

8 Get Started

9 Ideas I. Brand Q&A

10 Ideas II. Brand and Product Menons

12 Ideas III. Content and Promoons

14 Ideas IV. Links

16 Ideas V. Fill In The Blank

18 Ideas VI. Quesons19 Ideas VII. User Generated Content

24 Ideas VIII. Ask For Engagement

27 Ideas IX. Quotaons and Facts

30 Ideas X. Images

33 Ideas XI. Current Events

36 Whats Next?



Jason Keath is the CEO and founder of Social Fresh.

Jasons focus is on curang some of the smartest voices in social media, with a special focus on helping businesses. Jason

also works as a social media speaker, consultant, and analyst.Jason spends his me wring for and curang the Social Fresh

blog, managing Social Fresh conferences, and organizing

quality online social media training specically for businesses.

Jason lives in New York City with his beauful girlfriend Nicole

DAlonzo. You can nd him blogging from your local coee

shop or roaming the streets of New York City as a full me

tourist.

You can reach Jason most anyme by emailing him at Jason@

SocialFresh.com or on Twier at @JasonKeath.

About the author

Jason Keath

Social Fresh is a social media educaon company.

Our goal is to inspire people to create beer

businesses through social media.

The rst Social Fresh conference was held in

2009. In 2010, we held seven conferences

around the country, from Tampa to Portland, OR.

The organizaon now focuses on two naonal

conferences each year, Social Fresh East and Social

Fresh West.

These two day events are ideal for businesses that

need inspiraon, eecve case studies, and the tools to improve their social markeng. You will leave a Social Fresh

conference able to produce measurable results. To learn more, please visitSocialFreshConference.com.

We also started the Social Fresh blog in 2009. Weve seen tremendous growth in our readership since then, with over200,000 monthly visitors and we have welcomed over 150 contributors that are true leaders in social media markeng.

Please visit SocialFresh.com/blog to see our most recent free training resources.

At our 2012 Social Fresh West conference, we announced a new opportunity for businesses looking to improve

their social marketing skills. It is a directory of social media training resources. We currently have dozens of

training opportunities that can benefit your business immediately. Many of them are available at no cost. Visit

SocialFresh.com/training to see all that is currently available.

About

Social Fresh



Are you ready

to take your Facebook

Page to a whole new level?

Are you ready to improve your engagement and

increase your number of quality followers as well?

If so, lets get started.

At Social Fresh, weve been watching and

monitoring Facebook Pages from some of the best

brands for several years now.

In this book, weve tried to take all that informaon

and put just the best stu into one locaon so that

you can benet quickly.

There are two ways to use this book. Please takea moment to consider them both and determine

which method works best for you...

1. The quick and easy way

We know, some of you have very short aenon

spans. Or maybe youre just real busy and have a

lot to do.

Either way, feel free to start ipping through thebook and grab a few ideas and implement them

immediately.

Were condent you can benet within minutes

from right now.

2. The slightly more involved

but much more effective way

If you want your brand to REALLY succeed onFacebook, heres the best way to use this book.

Print a copy of it for at least two other people.

At least one should be someone who will work with

your Facebook Page and knows the business well.

At least one other should be someone who is a

customer or matches your target audience youd like

to connect with.

Arrange a meeng with these other people and ask

them to read or review the book in advance.

At the meeng, go through the book one page

at a me together and discuss how you might

implement similar ideas for your Page. In other

words, have a good old fashioned brainstorming

session.

Write down any and all ideas. Then, make them

happen!

Sounds simple?

It is.

But were condent that there is no beer way to

come up with the best ideas for your Facebook Page

that will increase both engagement and quality

followers.

How This Book is Arranged

Youll noce that the rst few chapters are concepts

you should think about before diving in.

Aer that, there are 12 secons that give very

specic ideas and examples of what can work and

has worked.

At the beginning of those 12 secons, we give you

more informaon on what you should do if you

choose to have eecve brainstorming.

Lastly, theres some bonus secons.

Thanks again for purchasing this book.Lets get started...

How to use this Idea Book



Facebook is a data geek company if there ever was one. So

when we start to talk about what to post to our Facebook

pages, it is useful to take a lile advice straight fromFacebook.

We know the more fans interact with a pages content, the

more content theyll see in the future.

There are four main types of interacons we

strive for as marketers:

1. Likes: the lowest barrier to entry, likes are an

easy way to get interacon from your fans

and keep a touch point with their newsfeed.

2. Comments: Comments are the heart of yourpages community. They drive engagement,

connecon, and more informed fans.

3. Shares: Sharing a pages content is the largest form of

endorsement. This does the most for extending your

pages reach.

4. Clicks: Links send fans o of Facebook.com. They are

calls to acon. We know we cannot push promoonal

content all day, but when we do it right, we want fans

to click on the links we share with them.

All of these interacons are important to a healthyFacebook page. And each one is acvated with dierent

types of content.

When Facebook determines if a user sees your content

in their newsfeed, it takes into account many dierent

variables, including the type of content. Some users

may be more likely to see a photo of yours than a link,

depending on their previous acvity AND your pages

previous acvity.

Facebook gives a lile specic advice on three of these

interacons.

For Likes, just ask for the like Like this if

For Comments ask a queson in the post

For Shares Facebook suggest photos, albums, videos

Listen To Facebook When

They Talk About Facebook

Facebook Content Rule #1

MIX IT UP

Use different content types to reach

more fans and to drive all four types

of Facebook interactions: likes,

comments, shares, and clicks.



If you want to post amazing, awesome, earth-shaering

Facebook content that will get liked and shared and

echoed through the Zuckerberg-ether, then you need to doone thing, research - spy on those that are doing it right.

Research your previous content:

1. Export 90 days of your Facebook posts insights data into

a spreadsheet. Three months of data is a good baseline.

2. Hide promoted posts to leave only organic engagement.

3. Idenfy the posive metrics that are most important

to your brand page, organic reach, engagement,

virality, etc.

4. Idenfy the negave post metrics. This tells you who

has clicked to hide your posts in the newsfeed.

5. Idenfy your best and worst content and see what you

can learn.

This is step one for learning about your Facebook audience

- learn what they love and what they are not so thrilled

with. For more info on negave post metrics, read our post

with more details at socialfresh.com/2.

Research your audience:

1. Pay aenon to posts with a ton of comments. This

shows high fan interest.

2. Survey your fans to nd their interests.

3. Dig up demographic info for your visitors to your

brand website and use this to inuence your Facebook

content topics.

Research your competors:

1. Examine their stats, use of ads, and demographics bygoing to Facebook.com/brandpage/likes. Extrapolate

use of Facebook ads or campaigns by looking at big

spikes in Likes.

2. Browse competor pages for their most successful

content.

3. Set up alerts for pages you want to monitor closely at

HyperAlerts.no.

Unleash Your

Inner Spy


RESEARCH IS NOT OPTIONAL

Research your audience, your

competitors and your own stats to learn

the secrets of what content will work

best for your brand.



If you want to build anything, you need a plan, or a

blueprint. Having a blueprint is also really helpful for

replicang something that has already been built.

Newspapers have standard secons.

Magazines have recurring features and columns.

Creang themac, reusable content blocks is important for

both connuity and sanity.

You may not need to have a theme for every day of the

week, but having a few blueprints handy makes your

content calendar and brainstorming that much easier.

You can even pick one blueprint and run with it for all your

content. Oreos famous Daily Twist campaign featured their

cookie in creave product shots that celebrated holidays,

moments in history, current events, and pop culture. For

100 days that was their content blueprint.

These blueprints can be simple like Whole Foods posng

a link to their recipes with a photo of the nished product

as a staple of their Timeline. Another great example is

Applebees using the Facebook queson feature to survey

their diners on fun food themed topics.

Creavity can thrive when it is focused by a few friendly

guidelines or restricons. By creang a handful of content

blueprints we channel our creavity and produce endless

pieces of content that are aligned with the brand message

and voice.


REPLICATE DONT

DUPLICATE

One of the keys to long-term Facebookcontent success is having content

blueprints that can be replicated over

and over without boring your fans.

Build The Bridge

Dont Let The Bridge Build You



Our goal is to jump start your brainstorming. Do not read

through the ideas and think that would never work for

our brand. Not everything in here is one-size ts all.

1. Take notes:

Get out your own note pad, whiteboard, word doc, read

through these lists of ideas, and think how can we steal

this idea and use it in our own way.

Remember not to edit.

Do not be sased with just one content idea for each

bullet you read, write down as many as you can.

2. Answer brand quesons

We have a secon with quesons for a brand to ask

themselves. These answers are important and will help

you generate ideas in the right direcon, ideas that are

relevant to your brand.

3. Brainstorm content ideas

Next we have secons commied to actual content ideas,

examples, types, business types and more. Go through

them all, wring down every idea you think of as you go.

4. Filter the best

Come back and edit later, as a team or by yourself, and pull

out the best of the best.

5. Plan your content calendar

Aer you have found the best content ideas from your

brainstorming sessions, start to work on your content

calendar. Schedule the next 30-90 days worth of content,

taking into account other company calendars and leaving

opportunies for in-the-moment mely updates.

Your Next Steps:

How To Use This Ebook



1. What do your fans/customers do to have fun?

2. What are the biggest pain points for your customers?

3. When you go to conferences in your industry, what

do people talk about?

4. What do people love about your business?

5. What kind of clothes do your customers wear?

6. Where are your customers on the weekend?

7. How old are your customers when they rst hear

about your business?

8. If your fans took a vacaon, where would they go?

9. Who are your competors?

10. What separates you from your competors?

11. Do your customers use your product in unique ways?

12. Why do people buy your product?

13. What are the top ten rules of your industry?

14. What are the biggest mistakes in your industry?

Ideas I.

The Brand Q&A

Ask these quesons to help you brainstorm good Facebook page content. This acvity is best done with a

group, but can be done by an individual.

Just answer the quesons for now, dont get stuck on creang the nal product of actual Facebook post ideas yet.

15. Where do people go to breakfast?

16. Where do they go on the weekends?

17. Name ve places where people like to have fun.

18. Who are local celebries?

19. What are local tradions?

20. What is the best thing about your local area?

21. What is the worst thing about your local area?

22. What is the weather like locally?

23. What is your local area most known for?

Brainstorm Quesons to Ask For A Local Page



26. Personify your products with creave images.

27. Celebrate milestones in creave ways.

Ideas II.

Brand and Product Mentions

Company news can be boring. Instead of announcing something, turn it into a game or have fans guess the

news. Include them, engage them, get them to respond. Ask yourself would I share this content?

Branded images are a challenge for many Facebook pages. Some pages can get away with just posng fun

photos of their product, especially car companies or the beverage industry. Some have to get a lile more

creave. Test and nd out what works for your page.

24. Show close ups of your products and ask fans to

guess what it is.

25. Feature your products in the moments when your

fans are the happiest: Shopping, vacaon, with

friends, pares, holidays, etc.



30. Take advantage of humor, exaggeraon, fun images,

and liberal use of Photoshop to feature the brand or

products in interesng ways.

31. Use elegant, well lit, professional product images

that feature your product in unique and interesng

ways.

28. Share iconic images of your brand or products.

29. Talk about product features and selling points.

Ideas II.

Brand and Product Mentions



In a contest between me and a bulldog, you would say the bulldog is cuter. Sylvester Stallone

34. Alert fans when a promoon is almost over.33. Share simple, bold images announcing promoons.

Ideas III.

Contests and Promotions

32. Have fans generate a threshold of likes before a certain prize is added to the pool (or reward them with a prize tha

is not worth money, per Facebooks rules).


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Facebook Idea Vault [Preview]

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