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MyParichay™www.myparichay.in

INDIA’S #1 CAREER NETWORKING & ENTERPRISE HIRING PLATFORM ON FACEBOOK

Transforming Recruiting And Hiring Through Facebook

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WE USE MYPARICHAY TO POWER OUR FACEBOOK HIRING

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• SOCIAL HIRING WILL BECOME THE DOMINANT WAY COMPANIES WILL FIND

PEOPLE ( AND PEOPLE WILL FIND JOBS). ARE YOU AN INNOVATOR OR LAGGARD?

• FACEBOOK WILL DOMINATE SOCIAL HIRING PLATFORM. WILL DWARF LINKEDIN

– SMART PHONES WILL MAKE SOCIAL MEDIA OMNIPRESENT

• SOCIAL HIRING APPLICATIONS ( SHAS) LIKE MYPARICHAY ARE ARE PROPELLING

THIS TRANSFORMATION.

• YOU WILL HAVE TO MANAGE HIGHER TRANSPARENCY INTO YOUR HIRING

PRACTICES. YOUR COMPANIES WILL BE RATED BY THE CANDIDATE COMMUNITY.

• EMPOWER YOUR EMPLOYEES AND ALUMNI. THEY ARE YOUR BRAND

AMBASSADORS TO THE TALENT COMMUNITY AND LARGEST SOURCE OF TALENT

FACEBOOK - 5 THINGS YOU NEED TO KNOW

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MYPARICHAY

• TEAM HAS HERITAGE OF INTERNET TECHNOLOGY HR AND RECRUITMENT PROCESS INNOVATION

• FUNDED BY GREENWICH CAPITAL VENTURE PARTNERS

• 2 MILLION PROFILES GROWING AT 1 MILLION PER MONTH

• WINNER OF THE 2011 BEST TECHNOLOGY RASBIC AWARD AT THE HR WORLD CONGRESS

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AGENDA

• CHANGING LANDSCAPE - SIGN OF TIMES • WHAT CAN FACEBOOK DO? (AND CANNOT)• MYPARICHAY MODULES

– EMPLOYER BRANDING– EMPLOYEE REFERRAL– RECRUITER MODULE -CANDIDATE NETWORKING AND SEARCH.

• BEST PRACTICES & WRAP UP

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SIGN OF TIMES – IGNORE IT AT YOUR OWN PERIL

IN TODAY'S JOB MARKET, THE FIRST PLACE I LOOK FOR INFORMATION ON A COMPANY IS .. Global Talent Metrics Nov 2011 Survey 800 Job Seekers

Monster Worldwide Inc. is open to selling all or part of itself and expects to have data ready for potential buyers fairly soon, Chief Executive Sal Iannuzzi said in an interview.

An interview with the CEO on Reuters signals that the company is open to selling all or part of the company. The New York-based company, whose model of job ads is facing new competition from social media such as Facebook and LinkedIn Corp, said in January it would cut 7 percent of its staff, or 400 jobs.

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COMPANIES ARE INVESTING IN SOCIAL HIRING & CAREER SITE

How is your company changing its investment on candidate recruiting sources in 2013 compared to 2012?

Employee Referrals

Internal Transfers

Direct Sourcing

Social Networks

Corporate Careers Site

Consultants

Campus Recruitment

Job Boards

65%

35%

60%

55%

60%

20%

30%

30%

35%

50%

25%

40%

30%

20%

60%

60%

5%

10%

5%

60%

10%

5%

10%

5%

5%

5%

5%

Changes in Investement on Recruiting SourcesSpending More No Change Spending Less Don’t Know NA

65%

60%55%

60%

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SOCIAL HIRING RESULTS IN QUALITY CANDIDATEWhich of these are true about hires from social media and referrals compared to other sources?

Qualifications are better

Time to productivity is shorter

Manager satisfaction is higher

Recruiting process is shorter

Duration of employment is longer

Fit with company culture and values is better

6%

21%

24%

36%

39%

55%

SOCIAL HIRING GENERATES BEST QUALITY EMPLOYEES AFTER INTERNAL TRANSFERS.JOB BOARDS ARE RATED WORST AT PAR WITH CONSULTANTS

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14-17 yrs12%

18-24 yrs49%

25-34 yrs31%

35-44 yrs8%

Facebook (40 million)

14-17 yrs1%

18-24 yrs36%

25-34 yrs42%

35-44 yrs22%

LinkedIn ( 10 Million)

Age Facebook LinkedIn14-17 yrs 4.8 mil 0.1 mil18-24 yrs 20 mil 3.6mil25-34 yrs 12 mil 4.2 mil35-44 yrs 3.2 mil 2.2 mil

Total 35 mil 10 mil

FACEBOOK HAS 25 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN

WHY FACEBOOK? – SCALE

20072008

20092010

20110

100

200

300

Job BoardFacebook

Num

ber o

f Pro

files

in

lacs

• Facebook has 20 X reach of Job Boards• 1 M active users* on Naukri• 30 mil. active users on Facebook

* Number of new resumes added in last 60 days.

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#1 PLACE WHERE PEOPLE SPEND TIME ON THE INTERNET

Candidates spend more time on Facebook than any other place on the internet

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FACEBOOK - WHAT IT HAS?

• POWERFUL SOCIAL GRAPH – ABILITY TO FIND CONNECTIONS ACROSS PEOPLE, CAPTURE LIKES, ACTION, COMMUNICATE AND SHARE INFORMATION ACROSS PEOPLE IN REAL TIME AND THE CHRONOLOGY.

• POWERFUL AD TARGETING CAPABILITY – TARGET BY DEMOGRAPHICS, EMPLOYER, COLLEGE, SKILLS, LIKES AND MEASURE

• TYPICAL CANDIDATE DATA AVAILABLE IN FACEBOOK1: %AGE OF FACEBOOK PROFILES WITH INFORMATION ON

– LOCATION – 100%– EMPLOYER – 62%– JOB TITLE - 56%– SKILLS – 42%– EXPERIENCE - 100%– COLLEGE/ DEGREE – 90%1 – MYPARICHAY DATABASE OF +1 MILLION FACEBOOK USERS IN INDIA

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EMPLOYER BRANDING IN THE AGE OF FACEBOOK

MYPARICHAY FACEBOOK JOB BOARD

BRAND ALIGNMENT HIGH and Total Control Low and No Control

COMMUNITY ENGAGEMENT High and Interactive Non existent

TRAFFIC DEVELOPMENT Targeted Untargeted

COMMUNITY DEVELOPMENT Invest and Grow Spend

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BRAND ALIGNMENT THE OLD VS. NEW

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CANDIDATE ENGAGEMENT THE OLD VS. NEW

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TRAFFIC DEVELOPMENT

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FACEBOOK - WHAT IT DOES NOT HAVE?.....….. AND WHAT MYPARICHAY GIVES YOU

• PRIVACY - ABILITY FOR CANDIDATES TO SEARCH, APPLY, COMMUNICATE, REFER AND GET REFERRED IN PRIVATE SECURE FASHION ON FACEBOOK

• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE RESUME, BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS ON FACEBOOK

• SEARCH – BY SKILLS, EMPLOYER, JOB TITLE, EXPERIENCE ON FACEBOOK

• SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE AND AVAILABILITY ON FACEBOOK

• NETWORK PORTABILITY - ENSURING CORPORATE IP AND SOCIAL DATABASE IS PERSEVERED AND MIGRATED WHEN RECRUITERS LEAVE

• MANAGING REFERRAL INCENTIVES– YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION.

SOCIAL HIRING APPLICATIONS (SHAS) ARE BUSINESS APPLICATIONS OPTIMIZED FOR REFERRAL AND SOCIAL NETWORK BASED SOURCING AND HIRING.

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INNOVATIVE TECHNOLOGY - MYPARICHAY REVEALS HIDDEN CANDIDATES

1. MyParichay shows you their friends

Keep working your way down

RECRUITERS BUILD A LARGE, LIVE, CONNECTED DATABASE

More seeds at the top = Larger Candidate leads at the bottom.

2. ADD THEM TOO!

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GROW > TRACK > STAY CONNECTED

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RE

CR

UITE

R

DISRUPTIVE TECHNOLOGY

1M35 M

JOB BOARDSRecruiters can reach 700k - 1 Million Candidates Active* on top three Job Boards

MyParichayRecruiters can reach

35 Million Professionals Active on Facebook through

MyParichay

*Active – Uploaded resume in last 45 days

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PRODUCT MODULES

COMPANY PARICHAY MODULEA. Allows companies create Career

Microsite on Facebook for Employer Branding.

B. Target 30 Million Professionals active on FB through ads and viral means.

C. Company can create and manage a talent community.

EMPLOYEE PARICHAY MODULEAllows Recruiters to search and source candidates connected to current and past employees’ social graph for referrals.

RECRUITER PARICHAY MODULEA. Allows Recruiters to search and

contact 30 Million professionals on FB by Location Employer, Skills, College, Experience.

B. Create their own candidate network and exchange candidate information with other recruiters

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RECRUITER

MYPARICHAY’S SOCIAL HIRING POWER

RECRUITERS ADDs 500 CANDIDATES TO JOIN THEIR NETWORK

CANDIDATE

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MYPARICHAY MAKES CANDIDATE’S SOCIAL GRAPH SEARCHABLE

RECRUITER

1 LAC = 500 X 200 candidates become searchable

CANDIDATECANDIDATE’S FRIENDS

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EMPLOYEES SOCIAL GRAPH BECOMES SEARCHABLE

RECRUITER

EACH RECRUITER INVITES 1,000 EMPLOYEES

RECRUITER

CANDIDATECANDIDATE’S FRIENDS

100 EMPLOYEES AND THEIR 200 FRIENDS = 20,000

2 LAC EMPLOYEE PARICHAY

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2012 AND BEYOND BEST PRACTICE FOR SOURCING

• COVER ALL YOU BASES– INVEST IN ONLY ONE JOB BOARD– INVEST IN ONE FACEBOOK HIRING PLATFORM– INVEST IN LINKEDIN IF YOU CAN AFFORD IT

• USE FACEBOOK/MYPARICHAY AS YOUR TALENT COMMUNITY PLATFORM FOR EMPLOYER BRANDING VS. JOB BOARDS OR PRINT

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JOB BOARD EMPLOYEES CANDIDATES ATS NO CONNECTION

ACTIVE JOB SEEKERS

OVER-MINED BY RECRUITERS.

LARGEST SOURCE OF QUALITY

CANDIDATES.

CANDIDATE REFERRAL IS

LARGE PASSIVE SEGMENT. HAS

BEEN LABORIOUS AND

FRUSTRATING TO CONNECT AND

SOURCE

TALENT SOURCES

THIS LARGE PASSIVE

SEGMENT HAS BEEN HARD

TARGET THROUGH

NEWSPAPERS, JOB BOARDS AND

EMAILS

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JOB BOARD EMPLOYEE CANDIDATE CONNECTION

NO CONNECTION

MYPARICHAY JOBBOOK IS THE

LARGEST JOB BOARD IN INDIA ON FACEBOOK

WITH MORE JOBS THAN NAUKRI,

MONSTERUNIQUE TECHNOLOGY ALLOWS RECRUITERS TO CONNECT WITH 30

MILLION PASSIVE CANDIDATES ON

FACEBOOK.

EMPLOYEE MYPARICHAY ALLOWS

RECRUITERS TO USE THE SOCIAL GRAPH OF THE EMPLOYEES TO REACH OUT TO

CANDIDATES.DIGITZES YOUR

EMPLOYEE REFERRAL PROCESS

EMPOWERS EMPLOYEES TO REACH OUT TO THEIR SOCIAL

NETWORK VIA INTRANET, FACEBOOK,

EMAIL AND SMS.PROVEN PLATFORM

TO INCREASE HIRES BY 50%

RECRUITER MYPARICHAY ALLOWS RECRUITERS TO BUILD AND USE THE SOCIAL

GRAPH OF THE CANDIDATES THEY CONNECT WITH OR

ONES IN THEIR DATABASE

MYPARICHAY COVERS ALL SEGMENTS

COMPANY MYPARICHAY ALLOWS COST

EFFECTIVE, FOCUSED WAY TO TARGET AND

ATTRACT WITH 30 MILLION TALENT

BASED ON LOCATION, EXPERIENCE EMPLOYER, EDUCATION

SKILLSCERTIFICATION

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TECHNOLOGY HIGHLIGHTS

1. Cloud (SaaS) Model – Hosted at Amazon• Pre-configured recruiter and admin logins.• Web based recruiter dashboard/mini ATS• Employees can register through Facebook or the Web.

2. Secure and Private• All communication on facebook, web and sms between employees and

their network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large

IT clients

3. Reporting, Tracking and Analytics • Track Employee participation, extended network propagation• Track referrals and closure at job level, branch level• Track sources of leads – FB, SMS, Web, email• Communicate, Track and manage referrals• Secure logins for recruiters to manage jobs.• Daily productivity reports

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EMPLOYER BRANDING AND TALENT MARKETING SERVICES

• FACEBOOK CAREER PAGE DESIGN, PRODUCTION AND MAINTENANCE ( AS NEEDED)

• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING – FOR EMPLOYER BRANDING – FOR SPECIFIC JOBS FOR RESUME GENERATION

• DAILY CROSS POSTING ON HIGH TRAFFIC GROUPS AND SITES TO SOCIALIZE YOUR OPEN JOBS

• DAILY PAGE UPDATES TO DRIVE ENGAGEMENT • RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE ON CAREER PAGE• REPUTATION MANAGEMENT AND MONITORING - KEEP CAREER PAGE CLEAN OF

PROFANITY• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS• RECRUITER CUSTOMER SUPPORT • TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN BE

DOWNLOADED INTO EXCEL OR PDF FILES FOR EASY ANALYSIS

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MYPARICHAY

CREATES A CAREER MICROSITE ON FACEBOOK POWERS YOUR FACEBOOK PAGE CAREER TAB CREATE A CONNECTED, LIVE AND CURRENT CANDIDATE DATABASE TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE

ON FACEBOOK. ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK AUTOMATES EMPLOYEE REFERRAL PROGRAM

ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS

ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE

FASHION. ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND EXPAND THEIR

NETWORK IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE. INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.

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MYPARICHAY EMPLOYER BRANDING SOLUTION

• FACEBOOK MICROSITE WITH ABILITY TO POST JOBS.

• ADVERTISE WEEKEND HIRING DRIVES• TARGET 30 MILLION PROFESSIONALS• TARGET CANDIDATES ON EMPLOYEES AND

RECRUITERS SOCIAL GRAPH• CROSS POSTING FOR DRIVES• MEASUREMENTS AND METRICS TO

MEASURE ROI