An

Production

Campaign Objectives• Main Objective

– Test the effectiveness of the targeting options of Facebook Advertising

• Secondary Objectives

– Drive traffic to the Rejects site (and CEMP)– Attract comments from fellow IMS students– Get familiar with Facebook’s advertising offering

Facebook Advertising

The Ad & Landing Page

Targeting

Time frame & Budgeting

• 3 Week Campaign

• Max. $20 per week

• Max. $0.50 CPC

• CPC vs CPM

Results & Analysis

• Total number of impressions: 66,716• Total number of clicks: 131• Average CTR: 0.20%• Average CPC: $0.22• Average CPM: $0.44• Total spend: $29.43• Unique comments: 14• Conversion rate: 10.7%

Conclusions• Limitations

- Technical problems- Targeting issues- Reporting

• Final conclusions

- Facebook is great for targeting specific audiences- Easy to set up and monitor- Relatively cheap option- Limited reporting options- Mike has a very clickable face!

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