Fabric capabilities overview-090110
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Transcript of Fabric capabilities overview-090110
Marketing & Product Capabilities
We build amazing digital products and applications for brands, media, agencies, and start-ups.
product development marketing
๏ Research๏ Ideation & Concept Development๏ Brand ID๏ User Experience Design๏ AJAX/Flash๏ Development๏ Infrastructure & Deployment
Our Marketing Group delivers stand-out campaigns and social media programs with clear ROI.
๏ Digital Marketing Strategy๏ Brand Development๏ Content & Media Production๏ Campaign Planning & Execution๏ Social Marketing & WOM๏ Search Marketing๏ Optimization & Reporting
Clients
www.easytoassembleseries.com
Creative, Marketing Strategy, Design, Social Marketing
RESULTS:8+ Million views for IKEA
Creative, interactive, and marketing for top branded entertainment web-series from IKEA
“Five Best Branded-EntertainmentDeals of 2009”
RESULTS:200,000 Facebook Fans and 100,000+ visitors
New web product development and marketing for start-up in Pets vertical
www.dogasaur.com
Ideation, Digital Strategy, Brand ID, Product Development, Content
App Development, Social Marketing Strategy and Execution
RESULTS:40% sales increase with major retailer
www.facebook/lovinscoopful
Digital Marketing Strategy, Creative, Content & Video Production, PR/Publicity,
WOM, Search, Social Marketing, Facebook App Development
100% Organic marketing campaign for under-dog ice cream brand
“What Flavor Ice Cream Are You?”
www.jarritosnation.com
Concept Development, Game Mechanics, User Experience, App Development. Agency: RocketXL
Social game for Jarritos - Mexicos most popular soft drink
RESULTS: Web app built and launched in less than 3 months
RESULTS: 100,000+ Tween-girls registered in Less Than 45 Days
www.jcpenney.ellegirl.com
Creative, Design Illustrations, Interaction Design, Flash, Traffic
Back-to-school campaign for JC Penney and ElleGirl
Recipe finder app powering Hachette properties with more than 1 million recipes
www.womansday.com
Information Architecture, UI Design, App Development
RESULTS: Crawled and organized 1 million web recipes
www.womansday.com
Information Architecture, UI Design, Web App Development
Woman’s Day Recipe Finder App
User friendly web apps for big media and agencies
Share Recipes; Send a Craving
User friendly web apps for big media and agencies
http://apps.facebook.com/cholula-cafe/
Concept Development, App Development, User Experience, Facebook Integration
www.projectimgnation.com
Ideation, Concept Development, App Development, User Experience, Facebook Integration.
100,000+ Crowd-Sourced Drawn Tiles
Future Shop project.img.nation
Today, everything we do is social