FA102C Motion Graphics and Sound Design

Research, Branding, Motion Graphic for Nudge Design Studio Stephanie Buscemi

Keeping Students on Track


Nudge Design Research and Proposal

-Phones create distractions for students and refrain them from paying attention in class, learning, studying and doing assignments

Identified Problem


-Students focus on social media and texting on their phones that do not pertain to school

Observations

Nudge Design Research

Observations



-Students do not learn the necessary information in school due to overuse of cellphones in classrooms


Design Tip Employed


-To encourage people to select an option or engage in a behavior that is usually associated with a loss, delay losses so that they occur in the future


Desired Behavioral Outcome


-Encourage students to re-prioritize social media usage and texting during class which will result in improved learning


Proposed Nudge Design Solution


-Have an app that locks the students phone when they enter a classroom, similar to a parental control

-Send automatic text messages to classmates and friends letting them know student is in class and cannot respond


Illustrated solution

Nudge Design


Naming and Logo Design Process

Nudge Design

-Smart in Italian: Intelligente

-Technology in Swedish: Teknik

-Behavior in French: Comportement



Nudge Design


Nudge Design

-Intelligente + Comportement = Tellegent


-Sounds like telephone and intelligent, which is the idea of the app (making smarter choices with cellphones)


Nudge Design



Nudge Design

Storyboard

FA102C Motion Graphics and Sound Design

Design

Transcript of FA102C Motion Graphics and Sound Design