Fa102
Transcript of Fa102
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FA 102a, Research and Brand Development
Robot that Organizes Room
Casey Kellogg
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Assignment One: Research
“Getting hallucinating robots to arrange your room for you”http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room
Casey Kellogg
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Assignment One: Research
• “They’ve taught robots where in a room you might stand, sit, or work, and to place objects by “hallucinating” imaginary people”
http://english.peopledaily.com.cn/200704/25/images/robot1.jpg
Robot that Organizes Room Casey Kellogg
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Assignment One: Research
• Researchers found “the best results came from combining human context with object-to-object relationships”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you
Robot that Organizes Room
Casey Kellogg
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Assignment One: Research
• “Robots are envisioned to assist people with a wide range of activities such as domestic chores and much more”http://rstb.royalsocietypublishing.org/content/364/1535/3527.full
Robot that Organizes Room
Casey Kellogg
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Assignment One: Description of Future Product or Service
“Robot capable of assisting humans”
Robot that Organizes Room Casey Kellogg
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Assignment Two: Naming Process
Selected words from original post:personal, assist, technical, robotics
Generated name possibilities:RoboTECH (combines technical and robotics)Bot Assister (combination of robot and assist)
Selected Name:RoboTECH
Justification:Allows the purpose of the product to be revealedwithout spelling it out. It is creative and triggerscuriosity of product.
Robot that Organizes Room
Casey Kellogg
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Assignment Two: Brand Character Diagram
Language/PersonaHelpful
FunSmart
Organized
ToneDirect
PersonalTechnicalAnalytical
LanguageRoboticsComplexEfficientAccurate
PurposeEnableAssist
EngageSimplify
RoboTECH
Robot that Organizes Room
Casey Kellogg
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Assignment Three: Logotype Research, Word From Diagram
SIMPLICITY
Robot that Organizes Room
Casey Kellogg
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Assignment Three: Logotype Research
Casey KelloggRobot that Organizes Room
http://www.globalinternships.se/wp-content/uploads/2012/10/ikea-logo.jpg
http://0.tqn.com/d/skateboard/1/0/d/W/vans_logo_large.jpg
http://www.scheffelshideawaycampground.com/images/facebook%20logo.jpg
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Assignment Three: Finished Logotype
Casey KelloggRobot that Organizes Room
RT
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Assignment Four: Social Media Branding, Research
NIKE+ http://www.facebook.com/nike
Patagoniahttp://www.facebook.com/PATAGONIA
Jeephttp://www.facebook.com/jeep?fref=ts
Robot that Organizes Room
Casey Kellogg
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• Through word of mouth, texting and using interactive posts on my facebook page, RoboTECH was able to gain likes and comments.
Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Creating Community
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Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages
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Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages
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Robot that Organizes Room
Casey Kellogg
Assignment Four: Social Media Branding, Facebook Pages
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Assignment Five: Webpage layout Research for Wireframes
Robot that Organizes Room
Casey Kellogg
http://www.bedbathandbeyond.com/default.asp?
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Assignment Five: Webpage Layout Research for Wireframes
Robot that Organizes Room
Casey Kellogg
http://www.staples.com/
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Assignment Five: Wireframe
Robot that Organizes Room
Casey Kellogg
Photo with tagline text
About Shop FAQ’s Testimonials News
LogotypeDescription
Social Media Links {
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Assignment Five: Tagline Research
• Allstate “Are you in good hands”http://www.allstate.com/
• Bounty “The quicker picker-upper”http://en.wikipedia.org/wiki/Bounty_(brand)
• Kay “Every kiss begins with Kay”http://www.kay.com/en/kaystore
• Mountain dew “Do the dew”http://www.taglineguru.com/sloganlist.html
• Dunkin Donuts “America runs on Dunkin”http://www.dunkindonuts.com/dunkindonuts/en.html
Robot that Organizes Room
Casey Kellogg
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Assignment Five: Homepage Visual Design in a Browser
Robot that Organizes Room
Casey Kellogg
https://projects.invisionapp.com/share/VXB2V3DA
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Assignment Five: Lower Level Visual Design in a Browser
Robot that Organizes Room
Casey Kellogg
https://projects.invisionapp.com/share/ATB2YC5J
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Assignment Five: Linked Prototype URL
• https://projects.invisionapp.com/console/4621691
Robot that Organizes Room
Casey Kellogg