Fa102 assignment04
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FA102a, Research and Brand
Development
Jessica Valiente Virtual Taste Testing
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“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Assignment One, Research
Jessica Valiente Virtual Taste Testing
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Use of electrical and thermal
stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste
Assignment One, Research
Jessica Valiente Virtual Taste Testing
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Varying levels of electrical currents
and temperature of the electrode
produce sour, salty, bitter, and minty
tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Jessica Valiente Virtual Taste Testing
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Practical uses include creating a
new reward system for gaming and
healthcare applications for diabetics
or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online
Jessica Valiente Virtual Taste Testing
Assignment One, Research
Jessica Valiente Virtual Taste Testing
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Virtual Taste Testing Using
Simulator
Jessica Valiente Virtual Taste Testing
Assignment One, Description of Future
Product or Service
Jessica Valiente Virtual Taste Testing
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Jessica Valiente Virtual Taste Testing
Assignment Two, Naming Process
Selected name: SimuShock
Justification: • Slightly literal and not
• The product itself uses electrical currents to
simulate tastes, but it’s “shocking” in the sense
that it is not something that’s ever really been
used
Jessica Valiente Virtual Taste Testing
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Jessica Valiente Virtual Taste Testing
Assignment Two, Brand Character Diagram
Jessica Valiente Virtual Taste Testing
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Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research,
Word From Diagram
immersive
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Jessica Valiente Virtual Taste Testing
Assignment Three, Logotype Research
http://www.nintendo.com/wiiu http://www.apple.com
http://www.twitter.com
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Jessica Valiente Virtual Taste Testing
Assignment Three, Finished Logotype
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Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding
Research
GrubHub
• https://www.facebook.com/grubhub/info
Seamless
• https://www.facebook.com/seamless/info
Food Network
• https://www.facebook.com/FoodNetwork/info
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Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Creating Community
• Posted on personal Facebook
• Posted on personal Tumblr
• Posted on personal Twitter
• Texted friends
• Called family
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Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages
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Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages
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Jessica Valiente Virtual Taste Testing
Assignment Four, Social Media Branding,
Facebook Pages