Assignment 3 fa102
Transcript of Assignment 3 fa102
Movie Reproduction of the Mind Mernielyn Deeds
FA102a, Research and Brand Development
Movie Reproduction of the Mind Mernielyn Deeds
Movie Reproduction of the Mind Mernielyn Deeds
Assignment One, Research
“How To Make Movies Of What The Brain Sees”
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
Movie Reproduction of the Mind Mernielyn Deeds
Assignment One, Research
-Reproduction made using functional Magnetic Resonance Imaging (fMRI) and computational models
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
Movie Reproduction of the Mind Mernielyn Deeds
Assignment One, Research
-An fMRI is a technique that measures brain activity by detecting changes in blood flowhttp://psychcentral.com/lib/2007/what-is-functional-magnetic-resonance-imaging-fmri/
Movie Reproduction of the Mind Mernielyn Deeds
Assignment One, Research
-”It paves the way for reproducing the movies inside your heads that no one else sees, like dreams and memories.”http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-videos-playing-inside-peoples-brains.html
Movie Reproduction of the Mind Mernielyn Deeds
Assignment One, Description of Future Product or Service
Movie Reproduction of the Mind
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Two, Naming Process
Movie Reproduction of the Mind
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Two, Naming Process
Selected Words from the original post: mind, read, brain, movie, reproduce, dreams, memories, window, visual
Generated Names:DreamMindr (created by combining dream and mind; sounds like reminder)iDRM (created by using acronym for Dream Recorded Movie; plays off of apple product names like iPhone, iPad, etc; sounds like "I dream")Mind Moviemaker (created by combining mind and movie; alliteration)ReaMindr (created by combining read and mind; sounds like "reminder")Moviemind (created by combining movie and mind)Redreamer (created by combining read and dream)DreamPlay (created combining dream and play, as in "playing a movie"; includes word "replay": dREamPLAY)
Selected Name: DreamPlay
Justification:Literally suggests what the product does ("it replays dreams"), and the words are both visually appealing and easy to play around with (good for puns). Easy to say and remember. Would encourage interest, purchase, and usage.
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Two, Brand Character Diagram
Character/Persona
Playful Insightful
Inspiring Friendly
Tone
Honest Easy
Virtual Direct
Language
Fun Insider
Visual Whimsical
Purpose
Entertain Remind
Inform Read
DreamPlay
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Three, Logotype Research, Playful
Playful
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Three, Logotype Research
http://www.skype.com
http://www.nick.com
http://www.youtube.com
Movie Reproduction of the Mind Mernielyn Deeds
Assignment Three, Finished Logotype