F@$&! CANCER: Attracting and Increasing Participation of the Youth Market to the Mother’s Day...
61
YOU’VE JUST HAD LUNCH. BUT ARE YOU HUNGRY?
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Transcript of F@$&! CANCER: Attracting and Increasing Participation of the Youth Market to the Mother’s Day...
YOU’VE JUST HAD LUNCH. BUT ARE YOU HUNGRY?
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
31 JULY 2012
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
Who?
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
What?
Who?
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
Why? What?
Who?
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
Why? What?
How? Who?
FUCK CANCER
31 JULY 2012
Video: h0p://www.youtube.com/watch?v=3_NwZa867mM
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
Who?
ABC of
XYZ
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
What?
MINDFUCK v
BAINSTORM
Quantity +
Quality
Productivity
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
Why?
Position Position Position
What are the category drivers?
What needs unify our audience?
What is unique to the brand?
Brand DifferenKators
Customer Unifiers
Category Drivers
Brand DifferenKators
Customer Unifiers
Category Drivers
POSITIONING
PLATFORM
Democratise the automobile
Democratise the automobile
Democratise the automobile
Solve problems
Democratise the automobile
Solve problems
Democratise the automobile
Solve problems
Bring happiness to millions
Democratise the automobile
Solve problems
Bring happiness to millions
Democratise the automobile
Solve problems
Bring happiness to millions
A PC in every home and on every desk
Democratise the automobile
Solve problems
Bring happiness to millions
A PC in every home and on every desk
Democratise the automobile
Solve problems
Bring happiness to millions
A PC in every home and on every desk
Alleviate pain and disease
Democratise the automobile
Solve problems
Bring happiness to millions
A PC in every home and on every desk
Alleviate pain and disease
Democratise the automobile
Solve problems
Bring happiness to millions
A PC in every home and on every desk
Alleviate pain and disease
Win
Brand DifferenKators
Customer Unifiers
Category Drivers
POSITIONING
PLATFORM
“Attracting and Increasing ���Participation of the Youth Market ���
to the Mother’s Day Classic.”
How?
Creating simplicity
MEMO
Administrator.
Kenneth L. Peters, the Principle of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacramento next Thursday for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert Maynard Hutchins, and California governor Edmund ‘Pat’ Brown.
Please inform the students.
No school Thursday.
NOW YOU SHOULD BE FUCKING HUNGRY.
