Eylem Culculoglu Editor in Chief Startup Magazine
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Transcript of Eylem Culculoglu Editor in Chief Startup Magazine
Eylem CulculogluEditor in ChiefStartup Magazine
Startups are popularand get a lot of attention
About
Startup companies invest more on products and servicesare indicators for business trends
bring new technology into useare popular among young innovative professionals
About
Startup a digital magazine An international focus from a European
perspective
About
Startup Market
European venture capital market is starting to become a mature business
In Europe 15.1 Billion Euro was invested in venture capital companies in the first half of 2010. Source= EVCA
800 new investments in first half on 2010
Startup magazine will bring ‘the startup dynamics’ to reach young innovative professionals aged between
20-45 interested in:
Business trendsTalentscouting
Technology insightsFinance and Investment
About
Free controlled subscription model for:CEO’s, managers, entrepreneurs, IT professionals, Universities
Worldwide reachA+,A and B+ high income readers
Estimates 2011:10.000+ readers on iPad20.000+ readers on web
Target audience
BusinessApplied scienceNew technologyRole modelsFinance & Investing
About
Opportunity drivenWork hard play hard
AmbitiousExplorations
EntrepreneurshipOptimistic
Tone of voice
Kevin Kelly - Cofounder of Wired Magazine
Jeffrey Bussgang - Venture capitalist
Fred Wilson - Principal of Union Square Ventures
Tom Foremski - Silicon Valley Watcher Editor
Evan Carmichael - Entrepreneur and International Speaker
Rick Segal - Venture Capitalist - Cofounder of Fixmo
Ed Sim - Venture Capitalist - Founder of Boldstart
John Jantsch - Marketing Guru - Founder of Duct Tape Marketing
Jason Mendelson - Venture Capitalist - Foundry Group Managing Director
Writers of Startup
– Editor’s letter– News and trends– Profile interview (Interview with an entrepreneur/investor) – more lifestyle– Success Stories– Biggest Failures– Country Guide– Toys for big boys – gadgets– Cover Story– Zoom – (A detailed research on a product/solution/service/investment tool)– Finance– Human Resources– Duct Tape Marketing by Jon Janstch (Marketing secrets)– Tips for entrepreneurs by Jeffrey Bussgang– Columns – Kevin Kelly – Jason Mendelson – Fred Wilson
Table of Content
Startup magazine in app-store
• Ipad sales are increasing rapidly.• Number of Ipad sales worldwide: Jan. 18, 2011 - 14.8 million
Sept. 2010 - 7.5 millionJuly 21, 2010 - 3.27 millionMay 31, 2010 - 2 millionMay 3, 2010 - 1 millionApril 8, 2010 - 450,000April 5, 2010 - 300,000
Multiplatform
Startup magazine in Android marketToday’s Android install base on
Tablet computers 22%40% Estimated market share in 2014
Source: RBC Capital Markets
Multiplatform
www.startupmagazine.net
Multiplatform
iPad App
iPad App
iPad App
Pages: 48-64 pages.Monthly: First issue May 2011Size: A4Language: EnglishPublication platform: Ipad, Android and webDistribution: Free controlled subscriptionReaders: A+,A and B+ high income
Fact-sheet
Questions?