Eye Tracking
description
Transcript of Eye Tracking
Eye Tracking
Group 17
Amber Luu
Paul Lewis
Overview
Eye tracking introduction Justification for choosing History Plan of action Conclusion References
Group 17: Amber Luu, Paul Lewis
Eye Tracking
The process of measuring either point of gaze (where one is looking) or the motion of an eye relative to the head
Allows for a better understanding of how people gather information from the world around them
These discoveries are already being tested in medical research, training simulators, and computer usability
Group 17: Amber Luu, Paul Lewis
Justification for Choosing
Your privacy is going to be impacted
New research that will impact design of user interfaces, websites, and other products
New technologies being developed to make life easier and safer
Group 17: Amber Luu, Paul Lewis
Exciting Uses
Making driving safer
Better communication systems for the disabled
Better interface designs
Group 17: Amber Luu, Paul Lewis
Questionable Uses-The EyeSee Mannequin
Contains Camera for eyes Embedded
computer to analyze faces
Microphone Modem to upload
this information to a server
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They Are Watching It can tell if you are male or female Determine your age Time how long you look at an outfit
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It gets creepier: Soon will listen to
what you say about it
History In 1879 in Paris, Louis
Émile Javal observed that reading does not involve a smooth sweeping of the eyes along the text
Instead, uses a series of short fixations and quick saccades
Group 17: Amber Luu, Paul Lewis
Alfred Yarbus and The Visitor
Group 17: Amber Luu, Paul Lewis
In the 1950s, Alfred L. Yarbus did important eye tracking research.
He showed the task given to a subject has a very large influence on the subject's eye movement.
Experiment used the picture to the right:
Influence on eye movement
Group 17: Amber Luu, Paul Lewis
Plan of Action
Group 17: Amber Luu, Paul Lewis
Plan of Action
Group 17: Amber Luu, Paul Lewis
Conclusion
Group 17: Amber Luu, Paul Lewis
Goal: to provide not only the team, but the audience a greater understanding of Eye Tracking and how it is used and will be used in so many applications.
Goal: to have a much further understanding about Eye Tracking
Goal: to understand information to apply to real-world situations, such as a driver's eyes on the road, or where a user looks first on a web page.
References
Group 17: Amber Luu, Paul Lewis
Stern, Joanna. "Department Store Mannequins That Watch You: EyeSee Analyzes Shoppers with Webcams and Software - ABC News." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. N.p., n.d. Web. 8 Feb. 2013.
Bojko, A. & Stephenson, A. (2005). It's All in the Eye of the User: How eye tracking can help answer usability questions. User Experience.
Rayner, K. (1998) Eye movements in reading and information processing: 20 years of research. Psychological Bulletin.
Eye Tracking
Group 17
Amber Luu
Paul Lewis