Extentia - Amplifi Startup Consulting
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Transcript of Extentia - Amplifi Startup Consulting
STARTUP CONSULTING How to Start a Business
Contents■The Booming Startup World ■Hottest Startups ■How Do All Startups Begin?■Examples ■What Startups Need to Consider■Geoffrey Moore’s ‘Chasm’■Pre-Chasm Problems■Post-Chasm Problems■Who Can Help? ■Key Points ■ What Extentia Thinks
Contents ■How Extentia Can Help■Amplifi’s Accelerator Program ■What Does Amplifi Offer?■Mentorship Program■Meet the Mentors!■Knowledge and Guidance ■ Infrastructure and Resources ■Access to Network■The Route to Success ■What do Amplifi’s Startups Say?
The Booming Startup World
Hottest Startups
Uber Airbnb Dropbox
Snapchat
Xiaomi Square Pinterest
Spotify
How Do All Startups Begin?
■With an idea that is either completely new or enhances another
Examples: Uber
■Uber combines technology and travel
■Started with only 3 cars■Now valued at
approximately $10 billion!
Examples: Airbnb■Began because the
founders couldn’t afford rent
■They let out their loft and realized how other home-owners could benefit
■Guests also benefit from a “home away from home”
■Now Airbnb is valued at over $25 billion
■The Technology Adoption Lifecycle can be used to show how startups need to develop to enter the mainstream market
What Startups Need to Consider
Geoffrey Moore’s ‘Chasm’
■Chasm – gap where the original excitement behind the startup has diminished but it is yet to enter the mainstream market
Pre-Chasm Problems
90% of startups fail!
Innovative ideas aren’t always relevant for the real world
Unexpected issues may arise and problems may change rapidly
Traditional methods of running a business may not be relevant for very disruptive ideas
Post-Chasm Problems After passing the chasm, businesses can no longer work in the same way: they must adapt to the mass-market
The startup may have too many goals with not enough resources
Tradeoff between innovation and staying the same (which is often easier)
As a company enters the mass-market, cultural misalignment can become an issue
Who Can Help?■ Incubators and Accelerators are great opportunities for
young companies■They point you in the right direction!
Key Points
Accelerators Set time frame
Very selective
Investment and infrastructure
Network & mentors
IncubatorsNo set time frame
Sometimes sponsored by
government/corporationsCan focus on entire
market/industry Co-working is often
essential
What Extentia ThinksWe are
passionate about startups – they are the
future!
We believe that strong
governance and management
are key for success
Startups should aim to plan
things with only 20% elasticity
All of this must be internalized
within the business
How Extentia Can Help ■We have a dedicated Startup Consulting Team who are
passionate about closing the ‘Knowing-Doing Gap’ by providing the knowledge necessary for success
■To find out more please visit www.extentia.com/exseed-startup-consulting
Amplifi’s Accelerator Program
■We have recently partnered with Amplifi
■The accelerator offers a rigorous program for its chosen B2B (Business to Business) SaaS (Software as a Service) startups
What Does Amplifi Offer?
■Mentorship Program■Knowledge and Guidance ■ Infrastructure and
Resources ■Access to an Extensive
Network
Mentorship Program■Regular communication
with mentors from around the world
■Many have founded and managed startups into successful businesses themselves
■They can guide startups and help them respond to any problems along the way
Meet the Mentors!■Here are some of the mentors that startups can regularly
communicate with and learn from:
Click to learn more!
“One of the greatest values of mentors is the ability to see ahead of what
others cannot see and to help them navigate a course to their destination”
John C Maxwell
Knowledge and Guidance ■Regular workshops and seminars take place■Such events include things like UX Design workshops
hosted by very experienced people■Startups are taught everything about how to run a
successful business
Infrastructure and Resources ■The infrastructure and resources needed for startups can be
overwhelming■Amplifi and its partners provide everything from office space to
interns■The startup can concentrate on expanding its knowledge
Access to Network■Amplifi has a huge range of well-established partners
(some of which are shown below)■Startups therefore have access to funding, knowledge
and connections
The Route to Success ■The selected startups in
Bengaluru are half way through the program
■Applications are now being launched in other cohorts
■Keep an eye out for the future success of the chosen startups
What Do Amplifi’s Startups Say?“Amplifi provided just the right platform that any SaaS startup would look for during the early days. Team Amplifi and the mentors are incredible.”• Abhishek Moharana• Co-Founder and CEO, Trilyo
“It is great meeting & interacting with some really strong domain experts who has given me great insights on how to position the company, things to focus on, pricing, general business etc.”• Swathi Komandur• Founder and CEO, Varsito
“Amplifi has been a boon for us, the energy, urgency to keep the needle moving and planning is awesome. Sudarshan’s attention to detail and effort in understanding the unique needs of our business in the stage we are in has been great.”• Saurabh Majumdar• Founder and CEO, Tellofy
THANK YOU!Share your feedback onhttp://www.extentia.com/contact-us