Explore the European Tourism Market Peru 2014 Final

8/12/2019 Explore the European Tourism Market Peru 2014 Final

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Warm up

1. Name and posit ion within your company.

(please also introduce your collegues)

2. Descr ibe your product/company.

Three sentences max.

3. What do you expect from this workshop?


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Long Term Trends

Number of international tourist arrivalsworldwide expected to increase by 3.3% ayear until 2030

around 43 million more international touristarrivals every year

1.8 billion arrivals by 2030

Emerging economy destinations wi ll grow

fasterthan advanced economy destinations

trend continues

2014 2030:

Arrivals to emerging economies +4.4% a year

Arrivals to advanced economies +2.2% a year

Source: UNWTO


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Short Term Trends

Tourism has grown faster than the globaleconomy with a 5% increase in internationalexpenditures

3 4% growth forcasted 2014

Improving global economic outlook supportstravel and tourism!

In terms of different market segments, leisuretravel is clearly outgrowing business travel.

the volume of city trips has increased by 47%.

Growing demand for tailor-made trips / FIT.

increasing component business

sun & beach holidays grew only by 12%

Source: UNWTO


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Tourism in numbers

Who is the latestWorld Champion?


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The World Champion 2013: again China!


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Know your Market


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Know your Market


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Know your Market best Outbounders Performance 2013


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Favori te Travel Destinations Worldwide in 2012

Source: UNWTO


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Incoming Travellers to Peru 2013

Were are the 3163000 Peru visitors coming from?

57% South American, thereof 50% from Chile.

19% North America, thereof 75% from the United States.

16% Europe with Spain (23%), France (17%), Germany (13%), the UnitedKingdom (11%), Italy (10%), The Netherlands (5%), Switzerland (4%).

4% Asia, thereof 50% from Japan

2% Oceania and Central America


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Incoming Travellers to Peru 2013 from Europe

Ranking within Europe


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Question 1.

Which is the smallest country

in Europe?


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Answer 1.

Vatikan City

440 m2/ 832 people


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Question 2.

How long does it take to crossSwitzerland from east to west by

car?

4 hours


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Did you know?

18

We consider

driving for morethan 2 hours a

nightmare!!!


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Question 3.

Which flag is Island?


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Answer 3.
http://upload.wikimedia.org/wikipedia/commons/c/ce/Flag_of_Iceland.svg


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Question 4.

How much chocolate did theSwiss eat in 2013?

2 kg

5 kg12 kg


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Answer 4.

12 kg per person in 2013

- 2,2 %

61 % of Swiss chocolate isexported


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Question 5.

Which countries belong to UK?


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Answer 5.
http://upload.wikimedia.org/wikipedia/commons/f/f2/United_Kingdom_labelled_map7.png


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Question 6.

Which are the top 3 tour

operators in Germany?

Answer 3

TUI, DER

Touristik, FTI

Anwser 1

TUI, DERTouristik,Thomas Cook

Answer 2TUI,SchauinslandReisen,Thomas Cook


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Answer 6. The Sales of the largest German Tour Operators.


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German Tourism Market: Some Facts & Figures.

German tourism industry growing sector key industry 10% of the GDP

70.7 million vacation trips in 2013 of which more than 40% were packagetours or module based tours organized by tour operators or travel agencies

85% of package tours still booked in travel agencies

About10`000 travel agencies in Germany one of the highestconcentrations of travel agencies worldwide

More than 2`500 tour operators, mostly medium-sized and some bigcompanies

54.8 mil lion travellers

78 % of the Germans travel

Source: DRV Deutscher ReiseVerband 2013


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The Typical German.


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The Typical German.

the more thebetter

hard-working

not diplomatic

efficient

target-orientated

distant

love to discuss

everything

quantity vs.quality

businessorientated

love to talk aboutproblems

hierarchyorientated

direct

truth-loving

communicative

extroverted

Know exactlywhat they want


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The Typical British

Copyright Osec 2008. Alle Rechte vorbehalten.


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The Typical Brit

miserabledancers

hard-working

diplomatic

efficient

stiff

distant

hate to talk about

emotions

drink a lot

businessorientated

love to talk aboutthe weather

sarcasm

Not direct

dont complain

football

introverted

moaning


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UK Tourism Market: Some Facts & Figures.

British tourism stagnates

58.5 million vacation trips in 2013 of which more than 50% were packagetours or module based tours organized by tour operators or travel agencies

67% of package tours still booked in travel agencies

About5500 travel agencies

More than 900 tour operators, mostly medium-sized and some bigcompanies as Thomson and Thomas Cook

40.3 mil lion travellers

64 % of the British inhabitants travel

Source: eurostats 2014


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UK Tourism and German Market

Both target markets have strong associations for Latin America!

Germany: ARGE = Arbeitsgemeinschaft Latein Amerika

www.lateinamerika.org

Over 70 Members

Own booth at ITB

UK: LATA = Latin America Travel Assocationwww.lata.org

Over 100 Members

Own roadshows and events


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Why invest in the nordic countr ies

Nordic countries are the third largest outbound

travel market in Europe.

Nordic tourists spendmore than the average European tourist

Nordic tourists have 5-6 weeks holiday each year.

The level of income in the Nordic countries is generally

high and a record-high percentage of income is spent on travelling.

Nordic tourists are the best tourists in the world in terms

of adaptability to foreign cultures.

The Nordic Countries


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Challenges of the nordic countries

Travellers love to go to sun & beach destinations .

Nordic tourists tend to book all-Inclusive packages

Only 18% taylor made / FIT business

Lack of direct fligts.

Current market size for Peru of 2% of the total market.

Over 60% onl ine bookings.

The Nordic Countries


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Different communication channels

New sources of information

People want to interact

Less loyal customer

Hybrid consumers

Internet and mobile penetration grows

Change of Europes consumer behaviour

87% of all travel planning starts with Google!


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Online Distr ibution Channels

OTAs (Online Travel Agents) as priceline (booking.com, agoda, etc.)expedia, (hotels.com, venere, trivago, etc.) despegar, getaroom, etc.

Tripadvisor (expedia), zoover, holidaycheck and co customer review

pages linked to OTAs

Trip.me, Nezasa, Opentrips, Trekksoft

airbnb.com

Social Media Channels

MetaCrawler: kayak, comparhotelrates, exelentia, hotelscomined, etc.

Change of Europes distribution channels


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Travel Agencies versus Online Channels

Reasons to book in a travel agency:

Complexity of a booking

Shopping experience Personal contact (assistance before, during and after the trip)

Holiday counselling, Know-how, insider tips

Safety (payment, complaint, travel security)

Time saving - average time for a booking through the web: 8 hours!

Oversaturation from computer

Take the decision off the customer

Change of Europes distribution channels


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Global trends and how they affect tourism

The ten global consumer trends for the next five years

The search for value

A more cautious approach to credi t

People power

Multicultural consumerism

The fight against obesity

New attitudes towards growing old

Experience-based consumption

The rise of social conscience

The chemical backlash

Mobile cocooning

P di hift i T i


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Paradigmshift in Tourism

Corporate Design PowerPoint | 21.05.2014 | SWITZERLAND GLOBAL ENTERPRISE40


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The European Tourism Market

What is the European market looking for?

- New Experiences


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New Experiences - Special Events - la Tomatina in Valencia


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- New Experiences

- Interaction with Communties


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Interaction with Communties


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- New Experiences

- Interaction with Communties

- Off the beaten Track

- Experience Nature

- Cultural Encounter


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Cape Malay Cooking Tour in Cape Town.



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Questions

Corporate Design PowerPoint | 21.05.2014 | SWITZERLAND GLOBAL ENTERPRISE


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Explore the European Tourism Market Peru 2014 Final

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