ExpertTerre™ Report Out:

2016 Planning Document

Plan Manage Execute

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Management

Planning Meetings

September 17, 18, 24, 25

& October 8, 9, 2015

2016 Planning Process

1. Outcomes and Goals for the 2016 Planning Process

• Leadership • Company

2. Taking Stock: History, Accomplishments, Learnings 3. Data Points: 2014 Offsite and Baseline, Financials 4. Long Term Planning

• Bootstrap Model • Sales & Marketing Planning Process • Strategic Operating Plan

5. Recap and Take Stock of the 2016 Planning Process • Financial Assumptions for 2016 • Tactical Plan and Timeline for 2016 • Determine Key Actions for Q4 2015 • Refine Project Priorities

6. Review Ideas • Research, Marketing and Sales Focus Q4 2015 • E-Book • Westchester ChangeFormation Days • ChangeFormation Seminars • Small Business Events • Outplacement Community

7. Management - Organizational Design & Development • Lean Start-Up – Pivot Point • Process to Project Orientation • Staff, Financial, Operating and Space Implications

8. Execution – Implementing the Plan • Major Marketing Initiatives • Operations Projects • Foundation Projects • Responsibilities & Resources to Achieve Key Objectives

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Accomplishments & Learnings

Accomplishments

• Growing LLC – 4 years, 24 Experts, 5 Staff, Revenue Increase between 2014 and 2015

• Launched Infrastructure for LLC and Foundation

• Implemented Business Concept, Models, Website and Platform

• Developing Business Relationships and Partnerships – ChangeFormation Days, New York and Chicago Events, Proposals and Development Activities

• Funding and Debt Free in a Challenging Economy

• Committed ExpertTerre™

• Successful Foundation – 5 years, 7 Academic Partnerships, Major Corporate Sponsor, and 55 Scholars

Learnings

• Business Success Requires Staying the Course, Riding the Wave of the Economy

• Competitor Review Reveals Appropriate Positioning

• Experts want Assignments, Networking, Exposure, Social Connection, and Mission

• Focus on Building Relationships with Established and Developing Leaders

• Buying Behavior is Affected by Survival Mode, Fatigue, Self-Interest, Attention Span, and Financial Realities

• Events are Effected by Environmental Factors and Smaller is Better

• Adjust the Marketing Plan and Tweak the Model to Drive Consulting Business

• Work for the Foundation lends Credibility to the LLC

• Timing is Everything – Pace Yourself

• At a Pivot Point – Evaluating Strategy, Plans, Management and Execution

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Outcomes & Goals

Company Outcomes & Goals

1. Serving Businesses & Organizations where there is Need

2. Committed, Capable & Caring Team

3. Strong & Growing Customer & Stakeholder Relationships

4. Generating Revenue & Profits

5. Sustainable Business Model & Brand Growth

6. Best in Class Infrastructure

Individual Outcomes & Goals

1. Personal Satisfaction, Growth, and Success

2. Return on Time, Effort, Resources and Capital Invested

3. Positive and Ergonomic Working Environment, and Personal Space

4. Vibrant, Growing, Diverse, Supportive, and Compassionate Enterprise and Team

5. Making a difference and Building Something for the Future

6. Financial and Personal Prosperity

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Key Actions

2016 Key Actions - Marketing

• Institutionalize the Market Research Process

• Roll out all components of Marketing Plan

• Implement and Manage E-mail Campaigns

• Secure ChangeFormation Days and Consulting Assignments

• Launch Seminars – Westchester, March; NYC, October

• Launch Coaching Product

• Add New Experts

• Website Refresh

• Publish Monthly Blogs

• Publish Book

• Engage Publicist

• Annual Stakeholder Communication (November)

• Host Expert Meetings, April and November

• Continue Board Participation

• Meet Objectives for Revenue and Expenses

5

Key Actions

2016 Key Actions - Operations

• Administer day to day Operations and Infrastructure

• Manage Stakeholder Relations and Customer Service for Clients, Experts and Scholars

• Support components of Marketing Plan

• Implement and Manage E-mail Campaigns

• Review Website Refresh for Proposals in March

• Manage Expert Meetings and Orientations, April and November

• Organize Board Participation

• Support Foundation Initiatives and Implement Foundation Meetings, Teleconferences & Scholar Retreat

• Organize Team/Management Meetings Events

• Finalize Office Space Considerations

• Support the Annual Planning Process and Periodic Reporting

• Manage Budgeting and Financial Reporting Process

• Timely File Tax Returns

• Meet Objectives for Revenue and Expenses

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Key Actions

2016 Key Actions - Foundation

• Achieve Foundation Goals, Objectives and Strategies

• Successfully Administer Granting of Scholarships and Hosting of Scholar Programs

• Support the Board of Advisors and Faculty Council

• Manage the Operations and Programs of the Foundation

• Manage On-Campus Academic Partner relationships

• Coordinate all Scholar Activities

• Organize Foundation Meetings, Teleconferences & Scholar Retreat

• Assist in Identifying and On-Boarding New Board Members

• Assist in Evaluating and Introducing New Academic Partners

• Support the Annual Planning Process and Periodic Reporting

• Manage the Investment Portfolio and Financial Reporting Process

• Timely File Tax Returns

• Meet Objectives for Donations and Expenses

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Tactical Implementation Plans Q4 2015

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Q4 2015 Implementation: Research, Marketing and Sales Focus Q4 2015

• Deploy Marketing Research Consultant Recommendations

• ExpertTerre™ Engagement

• Branding and Business Development Meetings with Key Leaders

• ChangeFormation Business Development Seminars: Corporate, Entrepreneurs & Non-Profit, Westchester and New York City, October and November

• E-mail Campaigns: October and November

• Business Development Surveys: November and December

• Blogs, Social Media and Website Updates

• Launch E-book

Tactical Implementation Plans Q4 2015

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Q4 2015 Implementation: ExpertTerre™ Communication Plan

• Survey ExpertTerre™ and integrate results into Planning Process in October

• Share ExpertTerre™ Personal and Business Accomplishments

• Post 2016 Planning Document on website

• Communicate LLC & Foundation 2015 Milestones, Accomplishments and Learnings, 2016 Plans, Seminars, Marketing Campaigns, Ebook, Website

• Partners in Marketing Concept

• Recruitment & Referrals for Orientation

• Communicate through E-mail and website postings

• Send Holiday Version in November

Appendix Working Together: Operations, Finance & Governance

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Who We Are: Success

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Participating with the ExpertTerre™

Evaluation • Resume, Bio and Headshot

• Interview

• Meet Other Experts

• Attend Events

• Review and Approve Profile

• Access to the ExpertTerre™

Enrollment • Complete Documentation: Contract, Non-

Disclosure, Code of Conduct & Tax Documents, Business Cards, E-mail

• Myers Briggs Assessment

• Onboarding Session

• Upload Profile to Website

Engagement • Inclusion in CCT Marketing Campaigns

• Business Development Opportunities

• Consulting Assignments & Speaking Opportunities

• Ongoing Executive Development

• Networking with Other Experts

• Referrals for new Experts and Prospects

• Attend Events

• Suggestions and Input for CCT Business Model

Integration • Independence

• Freedom

• Supplementing Existing Business

• Creating New Business

• Collaborating on Business Development

• Building New Networks

• Partner among Experts on Assignments

• Personal Development

• Shared Services and Roll-up Models

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Operations: Resources

Resources

• Staff: Dedicated service oriented team to schedule meetings, prepare documents, field messages, assist with logistics, and handle membership needs.

• Space: Office and conference space in convenient NYC and Westchester locations on an as needed and available basis, for CCT related business.

• Website: Professional profile, exposure for business development, information on upcoming events, and networking with other Experts.

• Membership: Twice yearly business development events, executive development, proprietary e-mail, business cards, and professional headshot.

Working Together

• Contact Information: Keep CCT Staff informed of all updates to resume, headshot, biography and contact information, including e-mail, phone and mailing address.

• Work Product: Experts act as independent contractors for CCT and will transmit all completed work for formatting and client preparation on a timely basis.

• Billing: Provide notification of all project/client hours worked no later than 30 days after completing the work. CCT handles all contracting and billing of clients.

• Service and Security: Inform CCT Staff immediately should you encounter any challenges in working with a client or another Expert, or experience inappropriate and unethical behavior, including harassment, bullying or intimidation.

• Ideas: Contact the Office directly with suggestions, questions or requests for resources and support.

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Finance and Governance

Finance

• Fees and Expenses: All Expert fees and expenses will be promptly paid in 30 days or less after receiving all supporting information and documentation. Fee schedules are subject to change.

• Insurance: CCT carries $3 million of coverage, each, for general commercial liability, as well as errors and omissions.

Governance

• Code of Conduct: All CCT Experts must annually complete compliance training, as well as read and execute the Code of Conduct.

• Non-Disclosure: A non-disclosure agreement must be executed as a part of the initial registration process. Any actual, anticipated, or perceived conflicts must be promptly disclosed to CCT, in writing.

• Consulting Agreement: A consulting agreement must be executed as a part of the initial registration and annual renewal process.

• Tax Documents: All required documents such as W-9 and I-9 must be completed and on-file before commencing any work on behalf of CCT.

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• Diversity: The strength of the ExpertTerre™ lies in its diversity. Our platform and its network are in demand by businesses, organization and individuals who are changing and growing.

• Marketing: CCT’s marketing and sales campaigns target and develop business prospects who seek the expertise of the ExpertTerre™.

• Matching: We carefully match Experts with Clients based upon experience, education, style, temperament, and most of all the needs of the Client. When more than one Expert matches an assignment, we

reach out to several Experts to determine interest, availability and suitability.

Once there is a match, the Expert will receive a Statement of Work to validate the terms of the assignment.

• Statement of Work: When the Statement of Work is agreed upon and signed, it becomes a part of the contract with CCT. It will include the time frame, nature of work, and fees.

• Customer Service: CCT handles all client relations. The assignment and contract with the Client are negotiated directly with CCT. Should there be need for a change or additional support, CCT will intermediate with the Client and Expert to assure smooth and satisfactory outcomes.

Working with Clients

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Website: Features

April 29, 2015

Experts

• Features and Profiles

• Private Portal: News, Events, Contact Sharing, My Account

• New Experts: Apply On-Line

Clients

• Company Information: What We Do, How We Work, Who We Are

• Register On-Line

• Browse the ExpertTerre™

• Call to Action: Work With Us

Global Features

• Thought Leadership Blogs

• Giving Back

• Security Protocols

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Who We Are: Mission

Differentiation • Contributions: Spreading the wealth of knowledge of experienced executives • Results: Part of the solution to improve business results in challenging times • Values: Highlighting the important contributions of business leaders

According to the AARP Public Policy Institute, over 30,000 experienced executives are ready and available to participate in the economy

Guiding Thoughts • Progress is achieved through results and growth. • Economic value is generated through change, creativity and transformation. • Individuals, community and the environment are our most important global resources. • Expertise, quality and service are standard. • Universal values guide us.

Mission • Change Create Transform LLC, is the premiere platform for access to the world’s thought

leaders for innovation, problem solving and idea generation. • Using the intellectual capital of an experienced Expert Platform, we help businesses,

organizations, entrepreneurs, and individuals, succeed and grow.

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Expert Business Industry/Sector Grid

BUSINESS

SECTORS Accountin

g

Banking/

Financia

l Serv

ices

Comm

unicatio

ns/PR

Educatio

n

Energy/

Environm

ent

Engineerin

g/M

fg.

Enterta

inm

ent

Food/B

ev.

Govern

ment

Health C

are/P

harma

Hospita

lity

Human R

esourc

es

Insu

rance

Law

Mark

eting

Non-Pro

fit

Retail/

Consum

er Goods

Real Est

ate

Sports

Startu

ps/En

trepre

neurs

Technolo

gy

Transp

ortatio

n

Teleco

mm

unicatio

ns

Venture

/Priv

ate Eq

/M&A

BUSINESS

SECTORS

EXPERT NAME 2 14 4 7 2 1 1 6 5 9 8 4 6 9 1 3 1 11 2 2 6

1 J. Barker X X X X X X

2 M. Cantarella X X X X

3 A. Cernera X X

4 M. Coffey X X X X X

5 J. Cohen X X X X X

6 C. Effron X X X X X

7 A. Epps X X X X X

8 C. Frohlinger X X

9 N. Holder X X X X X X

10

A. Horner-

Neubert X X X

11 K. Hunter X X X

12 S. Meyer- X X X X X

13 G. Minogue X X X X X

14 K. Patterson X X X X X

15 V. Pryor X X X X X X X X X X X X X X X

16 E. Rodstein X X X X

17 P. Seemann X X X X X

18 R. Sica X X

19 S. Stamps X X X X

20 K. Swintek X X X

21 J. Tuller X X X X X X X X X X

TOTALS

2 14 4 7 2 1 1 6 5 9 8 4 6 9 1 3 1 11 2 2 6 104*

4 2 4 5 5 6 1 6 2 5 3 5 4 6 4 62

Accounting, Energy, Engineering/Mfg., Entertainment, Food/Bev, Hospitality, Retail/Consumer Good, Sports

Technology, Transportation, Telecom

Intermediate Need: Five or Fewer Experts Communications, Health Care, Law

Major Need: Two or Fewer Experts

*Accounts for multiple disciplines but does not include Experts in the pipeline.

TARGET EXPERTS

EXPERT NAME

CURRENT

The ExpertTerre™ Business Sector Grid

Benefits of Membership

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Change Create Transform LLC

Operations

Christa Emanuel Markets & Operations

Manager

Marketing & Sales

John Tuller Business and Sales

Innovator

• Business

Development

• Sales

• Customer Relations

• External Relations

• Communications

• Media

• Branding

• Marketing

Innovation Strategy

Business Development

Vikki Pryor Founder & Principal

Expert Platform

Marketing Analyst

Open

Outsource Suppliers

• Technology

► TelWorx

• Legal

► Franklin Montgomery

• Finance

► Totilo & Associates

• Web Service

► Green Cat Dzine

Planning

Maryann Coffey, PhD Innovator

• Human Capital

• Planning

• Coaching

Administration

Jacinda Forrest Operations Support

Analyst

(Outsourced)

Marketing Analyst

Open

Sales Analyst

• Collaboration

• Consulting

• Strategy &

planning

• Idea

generation

• Project

Management

• Board

collaboration

• Interim

Leadership

• Presentations

• Coaching

• Executive

development

• Infrastructure

• Operations

• Support Services

• Outsourcing

• Customer Service

• Events

Thank you Experts!

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