Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap
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Transcript of Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap
![Page 1: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/1.jpg)
How Reorganizing Your Content Drives Leads
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Who We AreEric MacCollMarketing DirectorScripted.com
The new way to create original content
Hana AbazaDirector of MarketingUberflip.com
Nicole KarlisContent StrategistScripted.com
![Page 3: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/3.jpg)
What We’re Talking About1. Setting Your Content Goals2. Planning Your Content3. Getting Leads With the Right
CTAs4. Reorganizing Your Content
- UberFlip Presents5. Questions
The new way to create original content
![Page 4: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/4.jpg)
B2B or B2C?
The new way to create original content
![Page 5: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/5.jpg)
The new way to create original content
![Page 6: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/6.jpg)
The new way to create original content
![Page 7: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/7.jpg)
The new way to create original content
Engagement + Reach
![Page 8: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/8.jpg)
The new way to create original content
Lead Gen + Subscriptions
![Page 9: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/9.jpg)
The new way to create original content
Sales + Revenue
![Page 10: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/10.jpg)
The new way to create original content
Content Matrix Defined
Who
Why
What
When
![Page 11: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/11.jpg)
The new way to create original content
![Page 12: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/12.jpg)
The new way to create original content
Editorial Calendar
Stay Focused
Better Story Ideas
Engage with Community
![Page 13: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/13.jpg)
The new way to create original content
Scripted’s Themes
March: Social Media & Written ContentApril: The Value of High-Quality Content May: Today’s Modern Writer
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The new way to create original content
Outsourcing Content
![Page 15: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/15.jpg)
The new way to create original content
The Layers of Written Content
![Page 16: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/16.jpg)
The new way to create original content
Content Hub Concept
![Page 17: Content Planning and Goal Setting | Scripted + UberFlip Webinar Recap](https://reader036.fdocuments.net/reader036/viewer/2022070300/53fba4d28d7f72de698b45f5/html5/thumbnails/17.jpg)
Contact Us!Eric MacColl@MarketingEric
The new way to create original content
Hana Abaza@HanaAbaza
Nicole Karlis@NicoleKarlis