7+ Uberflip Hub Hacks to Take Your Content to New Heights

7+ Uberflip Hub Hacks to

Take Your Content to New Heights

Sam BrennandCustomer Success Lead

9/22/2015 17+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar

7+ Uberflip Hub Hacks @uberflip @sambrennand#uberwebinar

HOUSEKEEPING!

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We’ll send slides and the recording

Q&A at the end - ask questions in the chat box!

(If we run out of time, tweet or email us!)


B2B Marketing Hacks Webinar Series

Make Sure You’re Signed Up!

go.uberflip.com/b2b-content-hacks


Hacks:

What Are We Talking About?


Not This:


Not This: Not This:


Not This: Not This: Not This:


A “Hack” is What Happens When Marketers

Grow Tired of the Word “Tip”(just kidding)


Sean Ellis

The Original “Growth Hacker”

Coined the term “growth hacking” in 2010 to describe a different type of marketing role.

Since then, the term has taken hold in the marketing world. A “Hack”, in its most general sense, refers to a tip, trick, or new approach to solving a problem.


Uberflip Hack #1

Smart Marketing Ideas


(1) Query String Parameters

Track Everything!

You can add query string parameters (such as UTMs) to a ton of things inside your Hub, including:

• Menu links/icons • Link CTA buttons • Social sharing buttons

If it’s outbound, make sure it’s tracked!


Uberflip Hack #2

Interesting Use Cases


(2) Micro Sites

It’s as easy as adding a Hub!

Attending a conference?

Running a promotional campaign around a holiday or a special event?

Exploring AMB (Account-Based Marketing)?

Just add another Hub! There’s no limit to the number of Hubs on your account.


Uberflip Hack #3

Features You Never Knew You Had


(3) Features

Password Protected Hubs

Using your Hub for internal content?

Need to limit access to your content to a specific group of users?

You can now control who has access to your Hub with our new Hub Authentication feature!


https://learn.uberflip.com/h/i/109477421-new-password-protect-your-hub-with-hub-authentication


(3) Features

Hidden Fields

Including Hidden Fields as a field type on your Form CTAs allows you to pass specific pieces of behind-the-scenes information along with a Form submission.

Pro Tip: You can also populate these hidden fields with query string parameters to help you scale your efforts!


https://learn.uberflip.com/h/i/55691650-new-how-to-pass-hidden-fields-with-form-ctas

https://learn.uberflip.com/h/i/55727677-new-how-to-populate-hidden-fields-based-on-query-string-parameters


Uberflip Hack #4

“Hidden” Integrations


(4) Integrations

Optimizely

Integrating with Optimizely can open up a world of possibilities when it comes to A/B and multivariate testing. It can help you:

• Boost engagement, • Increase interactions, and• Drive conversions

All with just a few clicks!


https://learn.uberflip.com/h/i/70609683-how-to-integrate-optimizely-with-your-hub

https://learn.uberflip.com/h/i/70998906-creating-experiments-in-optimizely


(4) Integrations

BrightInfo

BrightInfo tracks how visitors interact with content, and provides real-time suggestions on other pieces of content that visitors might be interested in, based on their activity.

Integrating your Hub with BrightInfo can help you boost engagement with your visitors with smart recommendations.


https://learn.uberflip.com/h/i/55035136-how-to-integrate-brightinfo-with-your-hub

https://learn.uberflip.com/h/i/54757663-new-integration-uberflip-and-brightinfo-turn-up-the-automation


(4) Integrations

Hootsuite

Integrating your Hub with Hootsuite makes it easy to automate the sharing of your content through social media.

You can Tweet, post to Facebook, share to LinkedIn, or post to Google+ all of your Hub’s content – all from one place and without the manual effort.


https://learn.uberflip.com/h/i/33242451-sharing-your-hub-content-with-hootsuite

https://learn.uberflip.com/h/i/32373180-setting-up-your-hootsuite-integration


Uberflip Hack #5

Time Savers


(5) Time Savers

Cloning CTAs

Creating Link and Form CTAs in Uberflip is a quick and easy process. The Clone CTA feature makes it even easier!

If you have CTAs that…

• Ask for a lot of information • Include a large number of hidden fields

…get Cloning!


(5) Time Savers

Image Access

Tired of uploading images through the Item Editor?

Your Hub now has an Image Manager, making it easy to find and manage the images you use for content and branding.

You’ll find this option in the left hand menu when managing your Hub.


Uberflip Hack #6

Curating with Pocket


(6) Curation

Add One-Off Items with Pocket

Want to curate one-off posts you find online and add them to your Hub or Resources Center?

Use Pocket, an awesome tool for saving interesting articles, videos, and more, to build your own custom RSS feed of individual web pages!


Sign up for Pocket!


12


Copy the RSS Feed URL


Create a New Blog Stream


Enable Stream Option


Add Articles to Your Pocket with the Browser Plug-in


Uberflip Hack #7

Custom Code


(7) Custom Code

Domain Blocking

Tired of your leads coming in with non-business email addresses?

Add some custom JavaScript to block submissions from certain email domains!

Hubs.onPageChange = function(){$('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0-

9._%+-]+@(?!uberflip)[A-Z0-9.-]+\.[A-Z]{2,4}$');};[3/23/2015 10:09:55 AM] Chris Gosselin: $('.preview-form-field[data-mapping="Email"]').attr('data-regex', '^[A-Z0-9._%+-]+@(?!uberflip)[A-Z0-9.-]+\.[A-Z]{2,4}$');


(7) Custom Code

Appearance Customizations

Using Custom HTML, CSS, and JavaScript, you can change just about anything you can imagine inside your Hub.

Want circular Tiles? You’ve got it. Need to change the background color for certain Streams? Piece of cake.

But what about banner images everywhere?


HTML CSS JavaScript


(7) Custom Code

Custom Integrations


Key Takeaways

“Hack” away! The more you invest in your Hub the more your

Hub will help you achieve your marketing goals!

Contact your Customer Success Coach for help

And last but not least….


B2B Marketing Hacks Webinar Series

Make Sure You’re Signed Up!

go.uberflip.com/b2b-content-hacks

6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar

THANK YOU!

QUESTIONS?

@uberflip @sambrennand [email protected] hub.uberflip.com


Additional Resources

http://hub.uberflip.com/h/i/62949832-5-knockout-ways-to-embed-your-hub-to-close-the-content-distribution-gap

http://hub.uberflip.com/h/i/38014697-6-distribution-tactics-to-increase-your-contents-audience

http://hub.uberflip.com/h/i/92326353-3-content-formats-to-lift-your-traffic

7+ Uberflip Hub Hacks to Take Your Content to New Heights

Marketing

Transcript of 7+ Uberflip Hub Hacks to Take Your Content to New Heights