Experiment 3
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EXPERIMENT 3
CANDACE BROWN, KRISTEN DEMPSEY, LAUREN PFEIFFER, AND RENEE SMITH
UNIVERSITY OF CENTRAL FLORIDA
The Importance of Attractiveness in Advertisement
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Introduction
Determine the effect of attractiveness in advertisement
The LookMarketing
Strategies
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Introduction
The NormWhat is viewed
as acceptable?Use of Sex in
Advertisements
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Introduction
Human vs. Non-HumanWomen vs. MenPhysically Fit vs. OverweightAttractivenessAge
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Introduction
Self-Reference ApproachThe ConnectionThe Role of
the Model
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Methods
ParticipantsApparatusMaterials
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Methods
DesignProcedure
Subject 1 Group 1 SurveySubject 2 Group 2 Survey
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Results
MeanStandard DeviationIndependent Sample T-TestTwo Tails (0.5)
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Discussion
Not enough evidence to reject null hypothesis
Possible flaws with experiment
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The Experiment
Survey 1Macy’s Department
Store is advertising their new Skinny Jean line by GUESS.
Please look at the model before answering the following questions.
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The Experiment
Survey 2Macy’s Department
Store is advertising their new Skinny Jean line by GUESS.
Please look at the model before answering the following questions.
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References
Kanungo, R., & Pang, S. (1973). Effects of human models on perceived product quality. Journal of Applied Psychology, 57(2), 172-178. doi:10.1037/h0037042.
Monk-Turner, E., Wren, K., McGill, L., Matthiae, C., Brown, S., & Brooks, D. (2008). Who is gazing at whom? A look at how sex is used in magazine advertisements. Journal of Gender Studies, 17(3), 201-209. doi:10.1080/09589230802204167.
Peck, J., & Loken, B. (2004). When Will Larger-Sized Female Models in Advertisements Be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need for Cognition. Psychology & Marketing, 21(6), 425-442. doi:10.1002/mar.20012