experience the life force of trees - Wella...experience the life force of trees Buy 2 Wella...

WELLA Professional Care · Daisy · Technical Folder · WPC_DAI_TF.indd · Size 210 x 297 mm + Bleed 3 mm · Seite 16 C M Y K WELLA Professional Care · Daisy · Technical Folder · WPC_DAI_TF.indd · Size 210 x 297 mm + Bleed 3 mm · Seite 1 C M Y K

experience the life force

of treesBuy 2 Wella Professionals Elements products today and

receive a special introductionary gift, free of charge.

NEW WELLA ProFESSIoNALS

technical folder

WELLA ThE hEArT oF hAIrDrESSINg

nutrEE C o m p l e x


Up to 10 times more keratin protection*

how it works

our first “free of” care system that

instantly repairs and prevents

against keratin degeneration.

New Wella Professionals Elements:

• With NuTREE complex enriched with

natural tree extract, to provide up

to 10 times more keratin protection*

for renewed hair vitality.

• Free of sulfates, parabens and

artificial colorants.

• Captivating fragrance inspired by

the green woods of the Amazon.

• Perfectly suited for colored hair.

*shampoo and conditioner versus non conditioning shampoo.

W E L L A P r o F E S S I o N A L S

E L E M E N T S I S S P E C I A L L Y

D E S I g N E D F o r I N g r E D I E N T

C o N S C I o U S C L I E N T S W h o . . .

• Lead a conscious/healthy lifestyle

and like to indulge.

• Are more likely to buy “free of” and

organic products...

• ... But do not want to compromise

on performance.

• Ask their stylist about treatments

used to understand the “how” behind

great results.

• Are willing to pay more for services and

products that meet their beauty ideals.

N U T r E E C o M P L E x

Inspired by the unique combination of nature and science, Wella Professionals

scientists developed the NuTrEE complex enriched with natural tree extract to

help protect hair against keratin degeneration.

The NuTREE complex targets the scalp and hair inside and out to ensure that both

act and stay like renewed over time.

3 – It acts on the oUtsIDe Protecting hair keratin and preventing it from long term degeneration.

4 – resUlt Protected hair and scalp with renewed hair vital i ty.

2 – It acts on the InsIDe Preserving moisture balance of the hair, nourishing it from the roots to the t ips .

1 – It acts on the scalP Providing anti irr itant properties for a balanced and protected scalp.

BEForE AFTEr

BEForE AFTEr

eDDsProtects the hair keratin against the loss of key building blocks by keeping the moisture inside and strengthening the hair.

natUral tree extractCalms the scalp and helps protect against keratin degeneration by forming a protection shield.

PanthenolPenetrates deeply into the hair to repair the inner cell structure and bind moisture in the hair.


reneWInG shaMPoo

Sulfate free shampoo that renews the

moisture of the hair, preserving and

nourishing it from root to tip.

• Luxurious foaming experience.

lIGhtWeIGht reneWInG

conDItIoner

Lightweight paraben free conditioner

that strengthens each hair fiber from

within, helping repair and preserve

hair’s natural vitality.

• Fine textured gel.

reneWInG MasK

Paraben free repairing mask that

intensively restores and preserves the

natural inner structure and strength

of the hair.

• Extra lightweight cream.

conDItIonInG leaVe-In sPraY

Paraben free leave in dual-phase

spray that cares and protects hair

from day to day stress and gives a

gentle hold.

• Lightweight detangling mist.

scalP stIMUlatInG serUM

Coming soon.

delight yoUr

ingredientconscioUs

clients W I t h W e l l a P r o f e s s I o n a l s

e l e M e n t s , o U r f I r s t

“ f r e e o f ” c a r e s Y s t e M


captivating fragrance I n s P I r e D b Y t h e G r e e n W o o D s o f t h e a M a z o n

our perfumers created a fragrant journey inspired

by the Amazon‘s tallest and most resilient tree

– the Kapok tree.

toP notes Green basi l

Water l i lyWatery starfruit

Mandarin

MIDDle notes African geranium

gardenia azaleaBlackcurrant leaves

base notes Cedarwood

Musk Amber


I N D U L g E Y o U r C L I E N T S W I T h

S P A C A r E T r E AT M E N T S E r v I C E S

VolUMe reneWal for fIne haIr

Step 1 + 3

The combination of the shampoo and the

dual-phase spray protects the hair with a

shield of powerful antioxidants and adds

volume to the hair during blowdrying.

Intense reneWal

Step 1 + 2 (mask and the option of

added heat with Climazon/hot towel) + 3

The shampoo, mask and dual-phase

spray intensively renew hair vitality

inside out. The addition of heat helps

with deeper penetration of the mask.

exPress reneWal

Step 1 + 2 (conditioner) + 3

The shampoo, conditoner and dual-

phase spray is an ideal alternative

for clients in a hurry.

color reneWal

Koleston Perfect Innosense + 1 + 2 + 3

Today, beauty and health go hand in

hand. The above treatment options

perfectly compliment Koleston Perfect

Innosense as a post color service

treatment. Delight your clients‘ beauty

and well-being choices.

renewal hair spa services

• Wet hair with warm water and

emulsify to loosen & remove

the color.

• Rinse until completely removed.

steP 2

MasK / conDItIoner

• Apply the Wella Professionals

Elements mask or conditioner for

the intense/express service to

towel-dried hair.

• For the mask place the client under a

Climazon Millennium or cover the hair

with a warm, damp towel and develop

for 5 – 10 minutes.

• Perform the treatment massage.

• Rinse well and towel-dry.

steP 3

leaVe-In sPraY

• Apply the leave-in dual-phase

spray evenly on towel-dried hair.

• Style as desired.

steP 1

shaMPoo

• Wet hair with warm water and

apply Wella Professionals

Elements shampoo.

• Perform the shampoo massage.

• Rinse with warm water and

towel-dry.


massaging techniqUes

steP 2 / frIctIon MoVeMent Using your f ingertips , make f irm small c ircular movements to make sure shampoo is evenly spread on scalp.

S h A M P o o M A S S A g E

steP 1 / loosenInG UP Make stroking movements from the hair l ine down to the nape to spread the shampoo and relax the customer.

steP 3 / rotarY MoVeMentUsing the pads of your f ingers , make large rotary circular movements around the head.

steP 2 / rotatInG MassaGe Use the pads of al l f ingers and thumbs of both hands. In a circular action, massage the whole head in rotating movements. Make sure you move the scalp with your f ingers , this helps to ease the tension.

steP 1 / GrIPPInG MoVeMent Starting from the back of the head, massage with gripping movements using your f ingertips , moving to the temple area and back.

steP 3 / stroKInG MoVeMentsMassage in even, stroking movements from the front hairline to the nape. Move gently from the center to the outside hair l ine.

T r E AT M E N T M A S S A g E


selling tips1. Do not hesItate to

recoMMenD YoUr care serVIces

anD ProDUcts to clIents

Clients agree that stylists are the

most trusted source of product

recommendation. Yet 71% of

clients are never given a product

recommendation.

2. consUltatIon Is KeY

70% of clients like to be told during

the service when the products are

used and why. Show your clients

what products you use, explain

how they work and how they can

maintain their salon result at home.

3. saMPle to YoUr clIents

Use available sample products

to introduce new products to your

clients. once tried, they will come

back and buy the product.

W E L L A P r o F E S S I o N A L S E L E M E N T S I S S P E C I A L L Y D E S I g N E D

F o r I N g r E D I E N T C o N S C I o U S C L I E N T S

4. KeeP In toUch WIth YoUr

clIents

Using digital or social platforms

let your clients know about new

in-salon services, products and

promotions.

5. create a VIsIble retaIl area

Ensure it is a well defined and

clearly visible area where clients

are most exposed to the products,

to drive take home sales.

6. create ProMotIonal Place

A promotional hot spot at eye level

will highlight new products or

promotions and help your clients

to notice them.


sUstainaBilityAt Wella, we believe that our actions

go beyond beauty. That’s why we have

created green solutions for salons like

yours. And, because we believe that

together we can change our impact on

the planet, we have created a digital

platform to help us all in our

commitment:

J o I N U S AT

W W W . W e l l a . c o M / c o M M I t t e D

T o D I S C o v E r o U r S U S TA I N A B I L I T Y

P r o g r A M A N D g E T T I P S T o I M P r o v E

Y o U r S A L o N o P E r AT I o N S !

DID YoU KnoW that Wella ProfessIonals eleMents Uses a

natUral tree extract from certified sUstainaBle soUrces.

experience the life force of trees - Wella...experience the life force of trees Buy 2 Wella...

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