Experience Design
-
Upload
camilo-la-cruz -
Category
Documents
-
view
517 -
download
0
description
Transcript of Experience Design
EXPERIENCE DESIGNDEVELOPING & IMPLEMENTING IDEAS | COLUMBIA UNIVERSITY
N O V E M B E R 1 9 , 2 0 1 2
1. EXPERIENCE DESIGN2. ROLES AND DEPARTMENTS3. TOOLKIT OVERVIEW
EXPERIENCE DESIGN
3
HELP SHAPE THE DEVELOPMENT OF END-TO-END BRANDED SERVICES, TOOLS,
PLATFORMS AND INTERACTIONS BASED ON WHAT USERS UNDERSTAND AND
NEED AND IN ALIGNMENT WITH BUSINESS AND BRAND GOALS.
EXPERIENCE DESIGN
FACILITATORS AND COMMUNICATORS. HELP SHAPE OUR PRODUCT
ALIGNING THE GOALS OF REAL PEOPLE WITH THOSE OF BRANDS AND
BUSINESSES TO PRODUCE EFFECTIVE, SATISFYING AND INSPIRING
EXPERIENCES.
EXPERIENCE DESIGNERS
FACILITATORS COMMUNICATORS
HIGH-LEVEL USER FLOW | PHASE ONE OVERVIEWVERSION 1.0
REGISTRATIONDesktop/Mobile
Time-Based Emails Begin
ACTIVATES FILTER
Trigger-Based Behavioral Communications (Emails, mobile notifications, etc.)
READS APP INTRO
CHECKS SCORE
Emails Based on No Activity
How Filters Work
EXPERIENCING THE PERKS
ENJOYING THE UTILITY
GETTING STARTED
MAKES PLEDGELIKES BRITAINVITES FRIENDS
UNLOCKS COUPON
WELCOME EMAIL
WATCHES VIDEO
EARNS BADGE
EARNS BADGE
ACTIVATES FILTER
UNLOCKS COUPON
CHECKS IN AT EVENT
EARNS BADGE
SHARES BADGE
RECEIVES FILTER
NOTIFICATION
SETS HYDRATION GOAL TRACKS
PROGRESS
EARNS BADGE
EXPLORES HYDRATION TOOLS
SCHEDULES EVENTINVITES FRIENDS
Customer Engages
DESIGN IS NOT ART
Source: Anthony Dunne, Royal College of Art via Paola Antonelli
THEN NOW
DESIGN:
Source: Anthony Dunne, Royal College of Art via Paola Antonelli
THEN NOW
DESIGN:
PROBLEM FINDINGASKS QUESTIONSSERVICE SOCIETYCHANGE USCONSUMPTIONEDUCATIONPROVOCATION
DESIGN IS APPLIED ART
ROLES AND DEPARTMENTS
11
XD
HCI
IA
ID
CS
UR
VD
HUMAN-COMPUTER INTERACTIONPEOPLE & COMPUTERS
USER RESEARCH
CONTENT STRATEGYRIGHT CONTENT, RIGHT CONTEXT
INFORMATION ARCHITECTUREINTUITIVE UNDERSTANDING OF WHERE THINGS LIVE
INTERACTION DESIGNINTUITIVE UNDERSTANDING OF WHAT THINGS ARE FOR
VISUAL DESIGN
EXPERIENCE DESIGN(AT RAPP)
ORCHESTRATE SEAMLESS INTEGRATION OF THESE AREAS, PLAYS SOME OF THESE ROLES
XD IA ID CSURVD
THE CREATIVE DEPARTMENT EXPERIENCE PLANNING
DISCIPLINE LEAD
HELP SHAPE THE DEVELOPMENT OF END-TO-END BRANDED SERVICES, TOOLS,
PLATFORMS AND INTERACTIONS BASED ON WHAT USERS UNDERSTAND AND
NEED AND IN ALIGNMENT WITH BUSINESS AND BRAND GOALS.
EXPERIENCE DESIGN
FACILITATORS AND COMMUNICATORS. HELP SHAPE OUR PRODUCT
ALIGNING THE GOALS OF REAL PEOPLE WITH THOSE OF BRANDS AND
BUSINESSES TO PRODUCE EFFECTIVE, SATISFYING AND INSPIRING
EXPERIENCES.
EXPERIENCE DESIGNERS
TOOLKIT OVERVIEW
16
1 2 3 4 5
PROJECT SET-UP ATTRIBUTION & OPTIMIZATION
1 2 3 4 5DESIGN APPROACH
CONCEPT MAPPING
CONTENT MAPPING
STAKEHOLDER MAPS
COMPETITIVE TESTING
SECONDARY RESEARCH
CONTENT ANALYSIS
DIARY STUDIES
INTERVIEWS
KANO ANALYSIS
MIND MAPS
FOCUS GROUPS
CONTEXTUAL OBSERVATION
PERSONAS
CARD SORTING
USER JOURNEY
FEATURES MATRIX
SCENARIOS
WIREFRAMES
SITE MAPS
USER FLOWS
HEURISTIC EVALUATION
PROTOTYPES
USABILITY RESEARCH
SEARCH ANALYTICS
USABILITY RESEARCH
PARTICIPATORY RESEARCH
KANO ANALYSIS
FUNNEL DIAGRAMS
ILLUSTRATIVE
DESIGN PHILOSOPHY AS A STARTING POINT1. QUESTIONS ARE MORE IMPORTANT THAN ANSWERS
2. EMBRACE COMPLEXITY
3. PEOPLE AND SOCIETY FIRST
4. DESIGN FOR CONTEXT, KNOW YOUR CHANNELS
5. MAKE IT HONEST AND USEFUL
6. LIVE 1-5 AND GREAT BUSINESS WILL FOLLOW
thank you@akaJuanSmith