Expand Quality Engagement with Spredfast
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16 | Spredfast Study Guide Section 7: Engagement EXPAND QUALITY ENGAGEMENT WITH SPREDFAST Social media is the only marketing channel that allows brands to listen to and interact directly with massive numbers of customers, prospects, and community influencers. The average social team struggles to maintain a consistent publishing cadence, and many teams don’t have the bandwidth to respond to comments and questions. Spredfast keeps social brands at the top of their game by executing more effective and efficient engagement strategies. Spredfast gives you a powerful way to initiate and respond to quality conversations that aract and engage the right audience for your business. Enlist More Contributors Plan Ahead Interact Consistently Embrace Sharing and Reciprocity Back To Top Spredfast helps you deploy more social contributors without losing control of your brand or engagement strategies. You can ensure that the right people initiate and respond to conversations across all social networks and accounts. Using a central calendar creates visibility and allows you to plan campaigns days, weeks, or even months in advance. This helps you maintain the right content mix and frees up resources to participate in real-time conversations. Spredfast helps you balance meatier social campaigns with lightweight interactions to maintain a consistent interaction cadence. This empowers you to serve a more diverse mix of interests and content preferences across your target audiences. You can structure your organization to maintain the right balance of proactive and reactive engagement. Spredfast helps you maximize reach and word-of-mouth by optimizing your mix of sharable content and real-time responses.
Transcript of Expand Quality Engagement with Spredfast
16 | Spredfast Study Guide Section 7: Engagement
Expand Quality EngagEmEnt with SprEdfaSt
Social media is the only marketing channel that allows brands to listen to and interact directly with massive numbers of customers, prospects, and community influencers. The average social team struggles to maintain a consistent publishing cadence, and many teams don’t have the bandwidth to respond to comments and questions. Spredfast keeps social brands at the top of their game by executing more effective and efficient engagement strategies.
Spredfast gives you a powerful way to initiate and respond to quality conversations that attract and engage the right audience for your business.
Enlist More Contributors
Plan Ahead
Interact Consistently
Embrace Sharing and Reciprocity
Back To Top
Spredfast helps you deploy more social contributors without losing control of your brand or engagement strategies.
You can ensure that the right people initiate and respond to conversations across all social networks and accounts.
Using a central calendar creates visibility and allows you to plan campaigns days, weeks, or even months in advance.
This helps you maintain the right content mix and frees up resources to participate in real-time conversations.
Spredfast helps you balance meatier social campaigns with lightweight interactions to maintain a consistent interaction
cadence. This empowers you to serve a more diverse mix of interests and content preferences across your target audiences.
You can structure your organization to maintain the right balance of proactive and reactive engagement. Spredfast
helps you maximize reach and word-of-mouth by optimizing your mix of sharable content and real-time responses.
17 | Spredfast Study Guide Section7: Engagement
As a member-owned co-op, REI knows a thing or two about building community. Committed to providing gear, guidance, and inspiration to get outdoors, REI does a great job of providing all of the above via social channels.
An effective social strategy addresses audience preferences with the right content mix and allows for both proactive and reactive engagement. Be sure your team has the support it needs to engage a diverse audience.
Social engagement doesn’t need to be a shot in the dark. Spredfast helps you and your team to understand audience preferences more clearly, so you can maximize quality engagement across all social channels.
For more ideas on Engagement, refer to The Social Business Textbook - Chapter 7.
ENGAGEMENT SUCCESS STORY REI
THE BIG PICTURE
Guidance: It’s the oldest trick in the (social) textbook. REI uses infographics, like this clever “Zombie Survival Gear” to convey information about products and outdoor activities.
In addition to brand specific activity, REI participates in community conversations surrounding National Parks and National Geographic—two obvious topics of interest to their consumer demographic.
Inspiration: With the multichannel #REI1440 campaign, REI is creating an interactive timeline of all 1,440 minutes of the day spent enjoying the outdoors from users’ content.
Gear: Taking a queue from the “Man your Man could Smell Like,” campaign REI “Green Vests” employees made instant video responses to holiday gift questions in their #giftpicks campaign, and created easily accessible Gift Guide boards on Pinterest to inspire shoppers.
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