Exitos 93.9FM Summer Newsletter

Gazolinazo Promotion Page 2Maná Mania Page 3Ricky Martin Meet-and-Greet Page 3Miss Tecate Light Page 4Win an iPad Page 6

INSIDE...

SUMMER 2011

You can win an amazing new iPad2!

See details on Page 6

Lo Ultimo...A memorable date with

See page 3

See page 3

Exitos 93.9 Brings “La Maná Mania”

to L.A.

Exitos partners with Emmis Interactive to bring you leading digital integration platform opportunities.

Exitos 93.9FM Newsletter

Gazolinazo…the fun and easy way to win up to 93 gallons of gas!

Exitos helped its listeners beat the high cost of gas with a special Gazolinazo promotion that ran April - June. By being the ninth caller, listeners could win up to 93 gallons of gas. Registered listeners had 15 minutes to call after their name was announced on air. The caller would then listen to a recording that announced

different quantities of gas in random order, contestants would then shout, “GASOLINAZO” to stop the pump and win their prize. The promotion awarded 1,725 gallons of gas to 27 Exitos drivers.

Exitos brought together veteran organizations, Los Angeles Mayor Antonio Villaraigosa and other offi cials and celebrities to honor Latinos’ contributions to America’s defense during a special Memorial Day weekend on-air and on-line tribute. The special program included dedications, photo postings on the station’s Facebook “Wall of Honor” page, phone-in participation by celebrities and city and state Latino elected offi cials, and live remotes from the area’s largest Latino Memorial Day service. This is the fi rst time that a Spanish-language radio station in Southern California dedicates its programming to all its listeners to honor their friends and family who have served or are serving in the armed forces, and the program attracted widespread media attention locally and nationally.

Exitos helped its listeners beat the high cost of gas with a special Gazolinazo promotion that ran April - June. By being the ninth caller, listeners could win up to 93 gallons of gas. Registered listeners had 15 minutes to call after their name was announced on air. The caller would then listen to a recording that announced

Memorial Day: Honor y Orgullo Latino (Honor and Latino Pride) Salutes Latino Vets & Troops

During the recent “La Maná Mania” promotion, listeners were asked to submit a photo or video of themselves dressed, talking,

or singing like either band members Fher or Alex to post on the Exitos Facebook page. Fidelle Garcia was the closest look-a-like to Fher and won an autographed guitar. Elizabeth Duran was the closest look-a-like to Alex and won an autographed drumhead. Both winners enjoyed an exclusive VIP meet-and-greet with Maná during their concert on June 26th at the Staples Center.

During the recent “La Maná Mania” promotion, listeners were

or singing like either band members Fher or

Six Exitos listeners won their place on one of two party buses and the best seats in the house at the Ricky Martin concert on May 7th and 8th at the Nokia Theatre in LA Live. At an Exitos exclusive meet-and-greet backstage, Ricky Martin gave his signed book and jackets to select winners. Exitos was the only station with a Ricky Martin

Meet-and-Greet at both of his concerts!

Die-hard Maná Fans Receive the Gifts Money Can’t Buy

Ricky Martin Exclusive Meet-and-Greet with Exitos Listeners


Holly Tuggy, Exitos on-air personality, hosted two remotes for The Perfume Club where listeners could play “The Perfume Club Prize Machine” for a chance to win Perfume for Life! The remotes were held March 24 in Van Nuys, with two grand prize winners, and May 6 at Plaza Mexico where one grand prize winner was announced. More than 100 people attended while three people won the grand prize! “La Reina de Perfumes” is an on-going promotional campaign on-air and on-line through December.

Since April, Exitos on-air personality Kolo Barrera has been hosting the most popular dance nights in Ontario at the trendy Tequila Bar Night Club. On Saturday, Kolo broadcasts live the Esta Noche Fiesta music segment. The Exitos Street team is on hand every Friday and Saturday night giving away station premiums and event tickets to local concerts and sports games.

winners, and May 6 at Plaza Mexico where one grand

Exitos Brings “Esta Noche Fiesta” at Tequila Bar

Thanks to FAMSA for making Mothers “Reina por un Dia”

Holly Tuggy is “La Reina de Perfumes”

Exitos listeners were asked to send an email to morning show personality Kolo Barrera explaining why their mother deserved to be pampered and become queen for the day. Letters were read aloud during a Mother’s Day promotion event at a FAMSA store. The winner received a $1,000 Gift Card to FAMSA.

In an on-site booth at Telemundo’s annual Health Fair at the LA Convention Center, Juan Carlos Gonzales from Exitos 93.9FM interviewed Telemundo celebrities, including Kate del Castillo, the star of the hit novella – La Reina del Sur. This year was Telemundo’s most successful Heath Fair to date with 20,000 people in attendance, requiring the L.A. Convention Center to open a second room to accommodate the surplus demand.

The Exitos VIP Party Bus headed north in March with 10 lucky couples who won an all-day VIP ski package at Snow Summit. The winners enjoyed a day of fun in the snow with equipment and refreshments provided by the station. Winners were selected through a special promotion conducted on the station’s Twitter, website and Facebook platforms.

The Exitos VIP Party Bus headed north in March with 10 lucky couples who won an all-day VIP ski package at Snow Summit. The winners enjoyed a day of fun in the snow with equipment and

A week prior to the Long Beach Grand Prix, Exitos coordinated the selection of 10 fi nalists to compete for the Miss Tecate title at Sevilla Nightclub in Long Beach. The winner reigned at the Grand Prix fi esta on April 15 where 1,000 people gathered for the celebration.

A week prior to the Long Beach Grand Prix, Exitos coordinated the selection of 10 fi nalists to compete for the Miss Tecate title at Sevilla Nightclub in Long Beach. The winner reigned at the Grand

Miss Tecate Light Competition at the Long Beach Grand Prix

Exitos supports Annual Telemundo Health Fair

Exitos VIP Party Bus to Snow Summit


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YOU CAN WIN AN AMAZING iPad2 BY ANSWERING THIS QUESTION QUESTION: Who has Exitos partnered with for the latest in digital integration platforms?Correct entries will enter a drawing to be held on August 10th

Just email the correct answer to: [email protected] luck!

Reader Contest

Congratulations to the winners of the iPad from our Spring newsletter!

Local Winner - Jaime Berini, OMDNational Winner - Robert Ornelas, the Marketing ArmNational Winner - Robert Ornelas, the Marketing Arm

Karina Rodriguez,General Sales [email protected](818) 238-6738

Your feedback and ideas are always welcome.Please call or email me to share your thoughts.

iPad2BY ANSWERING THIS QUESTION

of the iPad from our Spring newsletter!

Exitos 93.9FM Summer Newsletter

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