Exellent speech-red-2014
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Transcript of Exellent speech-red-2014
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RED
© RED 2014
Keynote Speech
Excellent Communication !!Stuttgart, May 19thMichael Mazanec, CEO Agency RED Karsten Klepper, Brand Consultant, Agency RED
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RED
© RED 2014
What makes communication excellent ?
Excellent communication
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
Excellent communication is always made of:
What makes up the majority of excellent communication
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RED
© RED 2014
Simplicity
8
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
9© RED 2014
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RED
© RED 2014 10© RED 2014
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
11© RED 2014
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RED
© RED 2014 12© RED 2014
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RED
© RED 2014
Subliminal signals
13
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
14© RED 2014
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
15© RED 2014
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
16© RED 2014
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Reduction
17© RED 2014
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RED
© RED 2014 18Juli. 25 2008
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RED
© RED 2014
Emotions
19
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Emotions
20
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RED
© RED 2014 21
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RED
© RED 2014 22
RED
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RED
© RED 2014 23
REDThe feeling behind?
© RED 2014
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RED
© RED 2014
Visible Quality !
24
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RED
© RED 2014 © RED 2014
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RED
© RED 2014 26© RED 2014
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RED
© RED 2014 27
REDRED für GROB | Agenturvorstellung
© RED 2014
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RED
© RED 2014
Smartness
28
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
RED
© RED 2014
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RED
© RED 2014
Consistency
31
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RED
© RED 2014
Layouts!
Wir hatten ein Ziel vor Augen …
32© RED 2014
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RED
© RED 2014
Layouts!
Wir hatten ein Ziel vor Augen …
33© RED 2014
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RED
© RED 2014
Humor
34
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RED
© RED 2014 35
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Smartness
36
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RED
© RED 2014 37
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RED
© RED 2014 38
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RED
© RED 2014
Flexibility
39
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RED
© RED 2014
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RED
© RED 2014
Excellent communication is – if you smash your brand…
…still something that exists.
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RED
© RED 2014
Wir wollen heute auf zwei Themen fokussieren:
Sympathy
42
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RED
© RED 2014
Metaphor
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RED
© RED 2014 44
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RED
© RED 2014
Holistic approach
45
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RED
© RED 2014
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RED
© RED 2014
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RED
© RED 2014
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RED
© RED 2014
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RED
© RED 2014
Common Idea
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RED
© RED 2014
Excellence
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RED
© RED 2014
Excellent Communication
Anything else that makes communication excellent?
52
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RED
© RED 2014 53
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RED
© RED 2014 54
Thank you for your excellent attention.
RED Branding, Design, Communication Talangerstraße 3 82152 Krailling Tel. +49 89 895622-0 !www.red.de