Timestamp 1. Gender 4. Age 2. Employment Status 3. Monthly Income 5. Do you use Pantene? 9. Reason(s) of Choosin 8. How long have you be 10. How did you get to k 11. How did you find Pa 13. Is there a way to con 14. Is this the Shampoo 15. Type of Shampoo us 12. How much do you sp 16. Rate Pantene on the basis of following attributes 6. Reasons of not Choosing Panten 7. If not Pantene, What other brand do you use?

1/15/2015 16:10:08 Male 20 - 29 Student above 60,000 Yes Promotions and Offers 5 Years and above Television Recommended by hair s Toll Free Number, Email Yes it’s available every Anti-dandruff, Silky strai Above Rs.250 2 3 2 1

1/15/2015 16:15:32 Female 20 - 29 Student above 60,000 No < 1 Year Television Promotions of buy one fr Mailing address Yes it’s available every Silky straight hair Above Rs.250 4 4 5 3 Not suitable for hair Loreal

1/15/2015 17:09:28 Female 20 - 29 Student 5000 - 15,000 No SMS, Email Yes it’s available every Hair fall control Rs. 150 - Rs. 200 3 4 2 2 Better Alternative Tresme

1/15/2015 18:29:32 Female 20 - 29 Student 5000 - 15,000 No Television Promoter in the superma Email, Mailing address Yes it’s available every Hair fall control, Silky str Rs. 150 - Rs. 200 4 3 3 3 Better Alternative Loreal

1/15/2015 18:49:34 Male 20 - 29 Student 5000 - 15,000 No Anti-dandruff Below Rs. 100 3 2 3 2 Not suitable for hair Clinic All Clear

1/15/2015 19:11:21 Male 20 - 29 Student 15,000 - 30,000 No < 1 Year Television Promoter in the superma Toll Free Number Only available in well-kn Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 3 2 3 3 Not Aware of the brand Head & Shoulders

1/15/2015 20:27:03 Female 20 - 29 Working Full-time 15,000 - 30,000 No Not Aware of the brand Schwarzkopf

1/15/2015 20:27:07 Male 20 - 29 Student 5000 - 15,000 No Recommended by friend < 1 Year Television Promoter in the supermarket Yes it’s available every Anti-dandruff Rs. 150 - Rs. 200 2 3 3 4 Not suitable for hair Head & Shoulders

1/15/2015 22:21:21 Male 20 - 29 Student above 60,000 No i dont use it This mail Anti-dandruff, Dry and d Above Rs.250 Less Variety Clinic All Clear

1/16/2015 5:33:44 Female 20 - 29 Student 5000 - 15,000 No < 1 Year Television Promotions of buy one fr Toll Free Number Yes it’s available every Anti-dandruff, Hair fall co Below Rs. 100 1 1 1 1 Better Alternative Head & Shoulders

1/16/2015 12:05:45 Male 20 - 29 Working Full-time 5000 - 15,000 Yes Random Selection 2 - 3 Years Available in stores Promoter in the superma Dont know. Yes it’s available every Hair fall control, Dry and Below Rs. 100 3 2 3 4

1/16/2015 13:31:02 Female 20 - 29 Student 5000 - 15,000 Yes Gentle to the hair as it is < 1 Year Television Email Yes it’s available every Anti-dandruff, Hair fall co Rs. 200 - Rs. 250 4 3 3 3

1/16/2015 14:13:58 Male 20 - 29 Student, Unemployed 5000 - 15,000 No < 1 Year Only in certain areas Better Alternative Oriflame

1/16/2015 19:08:52 Male 20 - 29 Student 15,000 - 30,000 Yes Gentle to the hair as it is < 1 Year Television Recommended by hair s Toll Free Number, SMS, Yes it’s available every Anti-dandruff, Hair fall co Rs. 100 - Rs. 150 4 5 4 5

1/16/2015 22:37:25 Female 13 - 19 Student 5000 - 15,000 No Rs. 200 - Rs. 250 4 3 3 3 Not suitable for hair Loreal

1/17/2015 12:54:14 Male 20 - 29 Student 5000 - 15,000 No Television Recommended by hair s Toll Free Number Yes it’s available every Hair fall control Rs. 200 - Rs. 250 1 3 1 1 Not suitable for hair Tresme

1/18/2015 14:22:24 Female 20 - 29 Student 5000 - 15,000 No Recommended by friend < 1 Year Television Promotions of buy one fr Toll Free Number Yes it’s available every Hair fall control, Dry and Rs. 200 - Rs. 250 3 3 3 3 Not suitable for hair Schwarzkopf

1/19/2015 22:24:35 Male 20 - 29 Student 5000 - 15,000 No Friends, Television, Frie Promoter in the superma Toll Free Number Yes it’s available every Hair fall control, Dry and Below Rs. 100 3 3 3 4 Better Alternative Oriflame

1/19/2015 22:42:20 Male 20 - 29 Student 5000 - 15,000 No Promotions and Offers made, Purchase decision is made by the family member Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 4 4 3 4 Less Variety Clinic All Clear

1/20/2015 3:48:36 Male 20 - 29 Student 5000 - 15,000 Yes Recommended by friend < 1 Year Friends, Television, Inter Free sample for custom Toll Free Number, Email Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 5 4 4 4

1/20/2015 11:36:06 Male 20 - 29 Working Full-time 30,000 - 45,000 Yes Promotions and Offers 2 - 3 Years Television Promoter in the superma Email Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 3 3 3 4

1/20/2015 11:50:34 Male 20 - 29 Working Full-time 15,000 - 30,000 No Good Research and Development (R&D) in manuf Friends, Television, Inter what is this question ? s never needed to call cus Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 4 4 2 4 Not Aware of the brand Head & Shoulders

1/20/2015 12:59:24 Male 20 - 29 Working Full-time 45,000 - 60,000 No Promotions and Offers < 1 Year Television Free sample for custom Email Yes it’s available every Hair fall control Below Rs. 100 1 3 3 2 Not suitable for hair Sunsilk

1/20/2015 13:14:54 Male 20 - 29 Student 5000 - 15,000 No Promotions and Offers < 1 Year Friends, Television, Frie Promoter in the superma Toll Free Number, Email Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 1 1 2 1 Not suitable for hair Clinic All Clear

1/20/2015 13:21:39 Female 20 - 29 Student 5000 - 15,000 No Television Promoter in the superma Toll Free Number Yes it’s available every Silky straight hair Rs. 100 - Rs. 150 4 3 3 3 Less Variety Johnson Baby

1/20/2015 13:27:02 Male 20 - 29 Student 15,000 - 30,000 No Good Research and Dev < 1 Year Friends, Television, Frie Recommended by hair s Toll Free Number, Email Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 4 4 4 4 Better Alternative Head & Shoulders

1/20/2015 13:27:58 Male 20 - 29 Student 5000 - 15,000 No No Pantene products all < 1 Year Television Promoter in the supermarket Yes it’s available every Anti-dandruff Rs. 100 - Rs. 150 1 3 2 2 Less Variety Clinic All Clear

1/20/2015 13:32:04 Male 20 - 29 Student 5000 - 15,000 Yes Gentle to the hair as it is 4 - 5 Years Television Promoter in the superma Toll Free Number Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 3 2 4

1/20/2015 13:35:44 Female 20 - 29 Working Full-time 45,000 - 60,000 No not applicable I don't use never heard about them Mailing address never looked cz I don't u not applicable Above Rs.250 Not suitable for hair Loreal

1/20/2015 13:38:52 20 - 29 Student 5000 - 15,000 No Television Promoter in the superma Toll Free Number Yes it’s available every Hair fall control Rs. 150 - Rs. 200 3 4 3 3 Not suitable for hair Schwarzkopf

1/20/2015 13:44:48 Female 20 - 29 Student 5000 - 15,000 No Friends, Friends Promoter in the superma Email Yes it’s available every where Above Rs.250 4 3 4 3 Better Alternative Head & Shoulders

1/20/2015 13:45:53 Male 13 - 19 Student 5000 - 15,000 No 5 Years and above Television Free sample for custom Toll Free Number Yes it’s available every Silky straight hair Rs. 100 - Rs. 150 3 3 3 3 Better Alternative Johnson Baby

1/20/2015 13:58:53 Male 20 - 29 Working Full-time above 60,000 Yes Purchase decision is ma < 1 Year Television Promotions of buy one fr Toll Free Number Yes it’s available every Anti-dandruff Above Rs.250 3 4 3 4

1/20/2015 14:04:01 Male 20 - 29 Student 5000 - 15,000 No Rs. 100 - Rs. 150 Better Alternative Head & Shoulders

1/20/2015 14:18:43 Female 40 - 50 Unemployed No Television Yes it’s available every Dry and damage hair Rs. 200 - Rs. 250, Abov 3 2 3 1 Better Alternative Schwarzkopf

1/20/2015 14:30:25 Female 20 - 29 Student 5000 - 15,000 Yes Gentle to the hair as it is chemical free Television Promotions of buy one fr Toll Free Number Yes it’s available every Anti-dandruff Above Rs.250 2 2 2 2

1/20/2015 14:43:46 Female 20 - 29 Student 5000 - 15,000 No I do not use this product < 1 Year Television Free sample for custom Toll Free Number Yes it’s available every where Rs. 100 - Rs. 150 4 4 4 4 Better Alternative Loreal

1/20/2015 14:56:09 Male 20 - 29 Student 5000 - 15,000 Yes Gentle to the hair as it is < 1 Year Television Promoter in the superma Mailing address Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 2 2 2 1

1/20/2015 15:20:18 Female 13 - 19 Student 5000 - 15,000 Yes Purchase decision is ma < 1 Year Television Promotions of buy one fr Email Yes it’s available every Silky straight hair Rs. 200 - Rs. 250 2 2 3 2

1/20/2015 15:53:54 Male 20 - 29 Student 5000 - 15,000 No Purchase decision is ma < 1 Year Friends, Friends Free sample for custom Email Yes it’s available every Hair fall control Below Rs. 100 3 4 2 3 Not suitable for hair Sunsilk

1/20/2015 16:04:19 Female 13 - 19 Student 5000 - 15,000 Yes I used many but I found 2 - 3 Years

1/20/2015 16:16:37 Female 13 - 19 Student 5000 - 15,000 Yes Good Research and Dev < 1 Year Friends, Television, Frie Promoter in the superma Email, Mailing address Yes it’s available every Hair fall control, Dry and Rs. 200 - Rs. 250 2 3 2 2

1/20/2015 18:10:37 Female 40 - 50 Working Full-time 45,000 - 60,000 Yes Gentle to the hair as it is 2 - 3 Years Television Recommended by hair s Email Yes it’s available every Anti-dandruff Rs. 150 - Rs. 200 2 2 2 2

1/20/2015 19:39:24 Female 13 - 19 Student 5000 - 15,000 No Toll Free Number Yes it’s available every baby shampoo Rs. 100 - Rs. 150 3 2 3 2 Better Alternative Johnson Baby

1/20/2015 19:39:53 Female 20 - 29 Student 5000 - 15,000 Yes Promotions and Offers 2 - 3 Years Television Recommended by hair s Toll Free Number Yes it’s available every Anti-dandruff, Hair fall co Rs. 150 - Rs. 200 2 2 3 3

1/20/2015 19:42:10 Female 13 - 19 Student 5000 - 15,000 Yes Purchase decision is ma 5 Years and above Television nothing of this sort never tried Yes it’s available every Anti-dandruff, Hair fall co Above Rs.250 1 3 2 3

1/20/2015 21:12:12 Female 20 - 29 Working Full-time 5000 - 15,000 No for getting something ne < 1 Year Television Promoter in the superma not contacted Yes it’s available every Silky straight hair Below Rs. 100, Rs. 100 3 3 3 1 Not suitable for hair Loreal

1/20/2015 21:31:41 Female 13 - 19 Student 5000 - 15,000 No Not suitable for hair Loreal

1/20/2015 22:06:15 Female 20 - 29 Student 15,000 - 30,000 No Good Research and Dev < 1 Year Television Promoter in the superma Toll Free Number, Email Yes it’s available every Anti-dandruff Below Rs. 100, Rs. 100 4 4 4 3 Better Alternative Head & Shoulders

1/20/2015 23:45:43 Female 20 - 29 Student 5000 - 15,000 Yes Good Research and Dev < 1 Year Television Promoter in the superma Email Yes it’s available every Silky straight hair Rs. 200 - Rs. 250 3 4 3 4

1/21/2015 5:21:10 Male 20 - 29 Working Full-time 30,000 - 45,000 Yes Good Research and Dev < 1 Year Television Promotions of buy one fr Toll Free Number, SMS, Yes it’s available every Anti-dandruff, Hair fall co Rs. 100 - Rs. 150 4 4 4 4

1/21/2015 19:36:07 Student 5000 - 15,000 No Not suitable for hair Loreal

1/21/2015 22:55:12 Male 20 - 29 Working Full-time 30,000 - 45,000 No Purchase decision is ma < 1 Year Television Recommended by hair s Mailing address Yes it’s available every Hair fall control Rs. 150 - Rs. 200 3 3 3 3 Better Alternative Dove