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MARKETING EXAM 2011

SECTION A: CASE STUDY 4 10mrks questions 40%

SECTION B: 3 ESSAY TYPE QUESTIONS 20% EACH (60%)

MAIN

1. Environmental scanning, marketing intelligence

2. Measuring marketing productivity

3. Developing and communicating a positioning strategy

4. Branding

5. Marketing services: Characteristics of services; marketing strategies

for services

6. Deciding on the marketing programme

Further details

1. Promotion Mix

2. Branding

3. International Marketing Decisions

4. Services Marketing

5. Market Positioning Strategy

6. Channel Management

7. Market Research(Scanning, Intelligence and measuring)

HRM EXAM 2011

SECTION A: CASE STUDY 3 QUESTIONS OF 20mrks questions [ 60%]

SECTION B: 2 ESSAY TYPE QUESTIONS 20% EACH (40%)

MAIN

1. Introduction to Human Resource Management

2. Human resource strategy and business management

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3. Recruitment and selection

4. Performance management

5. Compensation

6. Employee benefits and services

Further details

1. Case study will be based on :

Aligning internal structures and culture to changing environment

-combining administrative effficency and operational/strategic

effectiveness

-Helpping HR to create value and shape the companys culture

-competencies to help HR to contribute to business strategy

2. Essay type questions may be on

-Multi-rater approach[performance management-360 degree]

-Compensation[Intrinsic/extrinsic , objectives of compensation]

-Recruitment strategies

MIS EXAM 2011

SECTION A: CASE STUDY questions [40%]

SECTION B: 3 ESSAY TYPE QUESTIONS 20% EACH (60%)

MAIN

3. Information systems in global business today

4. Enterprise systems

5. Databases and information management

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6. Securing information systems

7. Decision making

Further details

Digital firms

Information and knowledge

Decision support systems

Enterprise systems-supply chain management

Strategy and competitive forces

Database management systems

Data security

Ecommerce

To concentrate on

-benefits of DBMS

-characteristics of digital firms

-Components of DSS

-SECURITY-Why systems are vulnerable

-Artificial intelligence