Evp T2
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+ War for Talent – Understanding your EVP Sonia McDonald Talent2 HR Breakfast
description
EVP Presentation
Transcript of Evp T2
+
War for Talent – Understanding your EVP
Sonia McDonald
Talent2 HR Breakfast
+ What’s your Value Proposition!
+Session Objective
Employee Value Proposition: A Key Tool for Talent
Management!
+Today
What is a EVP
How to Elicit the EVP
Purpose
Getting your EVP out there
Exercise
+Definition of EVP
A compelling, differentiating promise that defines the
work experience
It is a measurement of the balance between what an employee receives from their employer in return for their performance on the job. In other words, it is the "get" versus the "give." EVP has thus been described as "critical to attracting, retaining and engaging quality people”.
+Business Imperative
Talent Advantage
Attract
Retain
Critical as EVER
+The Purpose of EVP
Create excitement about the organisation
Ensure that the right candidates are compelled to:Seriously consider your
organisation/position before all other opportunities
Consider your organisation as a viable employer
+The Purpose of EVP
Understand which components of the organisation/position will be attractive and compelling to the candidate/market
Market the position/organisation to gain maximum impact
Contribute to employee retention and alignment
+War For Talent – McKinsey Co
Create “extreme” employee value propositions that deliver on your people’s dreams!Great CompanyGreat LeadersGreat JobAttractive Compensation (& Rewards)High Performance Culture
+Ask Yourself?
Are we offering a differentiated promise which will target candidates & motivate current employees, & it is closely aligned to our corporate brand?
Are we over reliant on salaries & missing other more compelling attraction & retention benefits?
+Ask Yourself?
Are we investing efficiently using the right media approach which targets the right candidates?
Are our employees experiencing the promises they were given when they joined?
Strategic Talent Management!
+When Expectations = Reality
What happens if you EVP is over or under stated?
+
+How do you elicit the EVP?
Consider Value Proposition by:PositionTeamBusiness unitOrganisation
These can differ from area to area….
+How do you elicit the EVP?
Prepare questions for your Managers, other employees (focus groups) and other relevant sources close
Understanding your competitors/market and what they are offering
Partner with your recruitment agency – gain market feedback
+How do you elicit the EVP?
Examine relevant Company information (internal & external) External Annual Statement, Web site Corporate
plan Internal Position Brief, Satisfaction surveys, exit
interviews Case studies on employees or projects
+Tangible Versus Intangible EVP
Intangible includes: organisational values brand name reputation, organisation or industry,
leadership style reputation of existing employeescommunity contribution lifestyle
Tangible Includes:
remuneration
learning that can be quantified
Travel
Conferences
Memberships of professional associations,
Career path.
When considering values there are two distinct types:
+Virgin
Brand Toolkit
People Toolkit
“Virgin Behaviours”
“Stars of the Month” and “Employee of the Year”
Recruit Virgin People
Virgin Unite
“Forget me Not” seeds
Suggestion Boxes
+Getting your EVP to Market
+Getting your EVP to Market
+Getting your EVP to Market
+Getting your EVP to Market
+Getting your EVP to Market
+Getting your EVP to Market
+Exercise
Why would a highly talented person choose to work here?
Mission
Succuss factors
Critical Dimensions
+Elevator Sell
You have 90 seconds to present the EVP to the person sitting next to you.
What are you going to say?
+ Summary
The EVP is “a compelling, differentiating promise that defines the work experience”
EVP is made up of tangible and intangible components and operates at many levels
Eliciting the EVP from a number of sources
Getting your EVP out there – partner with Marketing
Important to reinforce the EVP throughout the recruitment process
