The Evolving Role of a Social Media Strategist - DAIC, 8/23/15
Evolving Social Media
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10-Sep-2014 -
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Transcript of Evolving Social Media
![Page 1: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/1.jpg)
Evolving Social Media
1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 2: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/2.jpg)
Evolving Social Media
2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
How we help you
Enterprise Online Marketing Solutions
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Evolving Social Media
3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
What is Social Media Marketing?
Social Media Marketing is an online marketing strategy in
which new web based platforms are used to
• raise awareness
• build credibility
• convey an idea
• promote a product
using relatively small inputs to deliver proportionally large
gains
IT IS NOT
A HARD SELL
OPPORTUNITY
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Evolving Social Media
4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Why use Social Media?
Internet usage then
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Evolving Social Media
5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Internet usage now
Why use Social Media?
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Evolving Social Media
6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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Evolving Social Media
7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Rule No. 1
Go where your
clients are!
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Evolving Social Media
8Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 9: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/9.jpg)
Evolving Social Media
9Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Know your customers
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Evolving Social Media
10Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Get Networking
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Evolving Social Media
11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Social Media is
the
No. 1
online activity
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Evolving Social Media
12Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2/3rds of the
Global Internet
population visit
Social
Networks
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Evolving Social Media
13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
15% of all
internet time is
spent on Social
Networks
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Evolving Social Media
14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
www.facebook.com
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Evolving Social Media
15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
If Facebook was a country it would be
1/ China – 1.351 bn
2/ India – 1.237 bn
3/ Facebook – 1.2 Bn
4/ USA – 313.9 m
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Evolving Social Media
16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1/2m
users every
day
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Evolving Social Media
17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
10.5 bn minutes
spent on
EVERY day
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Evolving Social Media
18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
1bn
• web links
• news stories
• blog posts
shared each week
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Evolving Social Media
19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Facebook now
has a greater
share of the
internet than
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Evolving Social Media
20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 21: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/21.jpg)
Evolving Social Media
21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 22: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/22.jpg)
Evolving Social Media
22Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Business Page
Personalise – Stand Out from the Crowd
Grab your Unique Name
Encourage “Likes”
• Web Site Visitors
• Stationery
• Conversation
• All online presence
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Evolving Social Media
23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Join the conversation
• Find relevant Groups and join in
• Find other Business Pages and join in
• Find influential individuals and join in
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Evolving Social Media
24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Business Networks
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Evolving Social Media
25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 26: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/26.jpg)
Evolving Social Media
26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Over 230 million
registered professional
users in more than
200 countries
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Evolving Social Media
27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
More than 5m
companies have
a Linkedin
Company Page
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Evolving Social Media
28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Adds 1m
new members
every 12 days
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Evolving Social Media
29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – build profile
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Evolving Social Media
30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin –build Company Page
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Evolving Social Media
31Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Linkedin – Getting Started – make contacts
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Evolving Social Media
32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find Groups
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Evolving Social Media
33Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Contribute to conversations
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Evolving Social Media
34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 35: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/35.jpg)
Evolving Social Media
35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
International companiesCisco
IBM
Dell
Informational ServicesNasa
Marketing Donut
Startup Donut
Respected News ServicesBBC
CNN
Daily Telegraph
Bath Chronicle
CelebritiesDemi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
GolfersPGATOUR
John Daly
Callaway Golf
Paul Azinger
Pat Perez
Tiger Woods
500m registered Businesses and Individuals
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Evolving Social Media
36Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 37: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/37.jpg)
Evolving Social Media
37Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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Evolving Social Media
38Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Build Profile
• Find People to Follow
• Make interesting and relevant Tweets
• Link back to your website where
possible
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Evolving Social Media
39Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 40: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/40.jpg)
Evolving Social Media
40Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Make Videos
– Share Videos
6 seconds long
Post to Vine and share
Vine
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Evolving Social Media
41Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 42: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/42.jpg)
Evolving Social Media
42Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 43: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/43.jpg)
Evolving Social Media
43Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Started out as an iPhone app
• Added a vintage/polaroid feel to iPhone
pictures
• Bought by Facebook
• Is now another social media “phenomenon”
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Evolving Social Media
44Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Take Pictures
– Share Pictures
Make Videos
– Share Videos
15 seconds long
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Evolving Social Media
45Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 46: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/46.jpg)
Evolving Social Media
46Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 47: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/47.jpg)
Evolving Social Media
47Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 48: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/48.jpg)
Evolving Social Media
48Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 49: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/49.jpg)
Evolving Social Media
49Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 50: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/50.jpg)
Evolving Social Media
50Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
2nd
most searched
site on the
internet
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Evolving Social Media
51Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
4bn
videos watched
every day
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Evolving Social Media
52Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
60 hours
of new content
uploaded every
minute
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Evolving Social Media
53Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
YouTube clips
now
incorporated in
Google Search
results
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Evolving Social Media
54Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 55: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/55.jpg)
Evolving Social Media
55Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
![Page 56: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/56.jpg)
Evolving Social Media
56Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
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Evolving Social Media
57Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Your Video
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Evolving Social Media
58Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
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Evolving Social Media
59Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Voucher deals
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Evolving Social Media
60Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
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Evolving Social Media
61Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
• Effective Website
• Search Engine Optimisation
• Pay per Click
• Blogging
• Mobile friendly websites
• Email Marketing
• Viral Marketing
• Location based marketing
• Smartphone apps
• Article Marketing
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Evolving Social Media
62Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Want some help with –
o Your website
o Search Engine Optimisation
o Pay per Click
o Social Media
o Blogging
o Video Marketing
o Email marketing
o ……… in fact anything to do with your on-line marketing
![Page 63: Evolving Social Media](https://reader033.fdocuments.net/reader033/viewer/2022051512/541034ec7bef0a3e088b8db5/html5/thumbnails/63.jpg)
Evolving Social Media
63Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >
Find mewww.enterprise-oms.co.uk
Follow me Twitter @andypoulton
Linkedin AndyPoulton
Phone me01793 23 80 20
07966 54 71 46