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Location-based gameswhere are we now

and where are we going?

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Credits

Thanks everyone!

Todd Chaffee (Bluecrow) Daniel Doherty (Graff Orm) Tev Smith Dave Nattriss (natts.com) Lee Stacy (Beyond) Anthony Appleby James Turner (TwoWay Media) Byron Atkinson-Jones (xiotex studios) Tak Fung (Supermono Studios) Murdo Munro (Scramboo) Perry Oostdam (Georun.com) Ralph Barbagallo (Flarb) Chris Connell (Armillary/Conjure) all my GameCamp session people

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apodidraskinda

http://www.flickr.com/photos/taimoo/3050299811/

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http://en.wikipedia.org/wiki/File:Harun-Charlemagne.jpg

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http://upload.wikimedia.org/wikipedia/commons/7/76/Folger_Merchant_of_Venice.JPG

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Computer

games

•computers quickly colonised by games

•solitary player, tethered to terminal

Connected

games

•connected computers quickly colonised by multiplayer games

•player still tethered to terminal

Mobile games

•mobile devices quickly colonised by games

•play anywhere

GPS enable

d smartphones

•1.5 billion smartphones in use, most GPS capable

•smartphone quickly colonised by games (and apps and social platforms)

http://readwrite.com/2013/05/29/huge-potential-only-15-of-global-internet-traffic-is-mobile

THEN

NOW

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We’ve got GPS. It’s pretty good (but not perfect).

http://www.gps.gov/systems/gps/performance/accuracy/histogram.png

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We’ve got maps. Lots of maps.

http://www.flickr.com/photos/lymang/2559463400/sizes/l/in/photostream/

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the future is already hereit’s just not very evenly

distributed

http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg

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mobile location services will not in themselves be identified as a set of killer applications but rather location information will be integrated as the value-adding element in a whole range of services

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mobile location services will not in themselves be identified as a set of killer applications but rather location information will be integrated as the value-adding element in a whole range of services

Nokia Mobile Location Services White Paper 2001

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Our route plan today

So ...what?

Dark data

Service trends

Shining successes

Definition

Exclusions

http://en.wikipedia.org/wiki/File:South_Shetland_Islands_and_Antarctica.jpg

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Definition

Location based game:

makes the location of the player an element of the game logic, using the player’s device

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Success stories

Geocaching

Foursquare

Ingress

Zombies Run

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http://www.geocaching.com/map/#?ll=47.6681,-122.22548&z=13

Geocaching.com

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http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=9s

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http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=15s, 29s

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FourSquare.com

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via my login http://ingress.com/intel

Ingress

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http://youtu.be/xTE1zuTvNWE?t=13s

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http://youtu.be/xTE1zuTvNWE?t=37s

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http://youtu.be/xlRgBvYFxTo?t=15s

Zombies Run

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http://zombiesrungame.com

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Geocache.com

4Sq Ingress ZombiesRun (all)

Users 4 m 30 m 1-5 m 450 k

Game-y

P vs P

Social

User content

Money ?? ??

C direct

B2B2C

IndirectThis is my opinion. It might be wrong.

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Dark data

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source http://appannie.com

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source http://appannie.com

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Service trends

Geosophic

Scramboo

GeoRun & SnapAR

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source http://geosophic.com

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source http://geosophic.com

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http://scramboo.com

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http://georun.com

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http://snapar.com

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http://scvngr.com

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Futures

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Biz model evolution

Sponsored User pays

Global

Sponsored User pays

Specific

Now Next?

http://www.zeit.de/datenschutz/malte-spitz-data-retention

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PointOfInterestcheckin

Immersivefull-on parallel world

extremes

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PointOfInterestcheckin

Immersivefull-on parallel world

extremes

(boring) demandingunexplored

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game world

physical world

devic

e

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Two trends to watch

Social location services

Wearables

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Social location services

http://getmixer.com, https://itunes.apple.com/us/app/alibi/id607995639?mt=8

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Hell is other people

(andthere’san appforthat)

http://hellisotherpeople.herokuapp.com/map/

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Wearables