Evolution of SEO

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Transcript of Evolution of SEO

Page 1: Evolution of SEO
Page 2: Evolution of SEO

Interest in SEO is Exploding

85%Enterprise marketers to use SEO in

next 12 months

$4BSize of SEO market by 2012

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Why SEO is a Priority

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SEO delivers 9 times the clicks of PPC

SEO:90%

PPC:10%

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SEO is a proxy for the quality of your content

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Content Quality Affects Quality Score

Quality Score

Click-throughRate

KeywordRelevancy

Ad Relevancy

OtherFactors

HistoricalPerformance

LandingPage

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Content Quality Affects Share-ability

Content Optimization

Metadata

Technical Factors

Accessibility

Promotional Tools

Analytics & Ongoing Improvement

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Site Manager Website

Managing SEO at large scale is a huge challenge.

Keyword Management ContentOptimization Link Management Rank Monitoring Analytics & Conversion

Tracking

One-off tools + Excel

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Automation Analytics

Team Dashboards

Aut

omat

ed E

TL

Ginza DB

API

Recommendations

Analytics

Reporting

Alerts

Aggregation

Ginzametrics enables you to scale SEO

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Simple Integrated Scalable

Setup in <5 minutes

Easy to use

Plays well with enterprise platforms

Powerful API

Scale to largesite portfolios

Global scalability

How We Are Different

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ContentOptimization

Link Analysis Rank MonitoringAutomation

Analytics Analytics Integration

Page ManagementWorkflow Security Controls Team Dashboards Task Management

Conversion Analytics Keyword Research Competitive Analysis

KeywordManagement

Ginzametrics SEO Dashboard

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Site Managers

Brand Managers

IT

Corporate Team

Ad Agencies

Production Houses

Agencies

SEO Consultants

Site

ProductionManagement

Team Management

ProjectManagement

CampaignIntegration

Optimization Analytics

Ginzametrics Brings All of the Players Together

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Standard Ginzametrics Plans

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Enterprise PlusHigher data volumes & platform extensions

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Mobile Search

Smart Phone SEO Analytics

AppStore Analytics

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Local Search

Local Search Analytics at Global Locations