Everyday Seo by Tom Veltri
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Transcript of Everyday Seo by Tom Veltri
Everyday SEOTom Veltri
@SEO RocketSEORocket.com
1 Week to Better SEO
• Day 1 – Check Your Site• Day 2 – Keywords, Keywords, Keywords• Day 3 – Analysis• Day 4 – Update Your Content • Day 5 – Stay Local• Day 6 – Get Social• Day 7 – Rest, of Course
Rinse & Repeat as Needed
Day 1 – Check Your Site
Our site is under attack!
How to Tell
Not a good sign.
Use a site like sitecheck.sucuri.net
to verify.
How to Prevent it
• If your user name is Admin, change it. • If your password is ‘password’ please leave
immediately. Use a complex password.• Check often – Day 1, for example – for
WordPress updates and Plugin updates.• Backup your site regularly. If you do get
hacked it will make it easier to recover.
Day 2 –Keywords, Keywords, Keywords
Ok – I’m guilty too, but you just can’t set and forget when it comes to keywords.
Tom’s Number 1 Pet Peeve Don’t ask me to optimize for a keyword that
doesn’t appear anywhere on the site
This is a good time to check your Titles, Headers, Alt Tags and Meta Descriptions (yes, I still use Meta Descriptions)
Forgetting about your keywords is highly illogical
Day 2 –Keywords, Keywords, Keywords
Bing Webmaster Tools is a good alternative
Day 3 - Analysis
Chekov, are you looking at
Google Analytics
reports again?
Worse, Google’s
Webmaster guidelines!
Day 3 – Use Your Tools
• Look at Google Analytics• Look at Google & Bing Webmaster Tools• Run performance tests
A bad workman always blames his tools. ( -Old Proverb)
Google Analytics
• If you don’t have Google Analytics on your site, please leave after the folks that have ‘password’ as their password have left.
• Make sure it’s installed correctly. • Explore – Don’t just look at visits and
keywords.• Set up goals and funnels.
What a Difference a Year Makes
September 2012
September 2013
Webmaster Tools
• Both Google and Bing offer Webmaster Tools.• Both will alert you to potential problems on your site.• The latest Google update made the organic keywords
section of Google Analytics useless.
While not as robust as Google Analytics, Webmaster Tools will at least give you some keyword
intel
Don’t Ignore Mobile
This site is getting more than half it’s traffic from mobile devices. Sure hope his site either has a mobile version or is using responsive design
Don’t Ignore Mobile
This site doesn’t display correctly on
my iPhone 21…Illogical.
Extensions to the rescue!
Site Performance
Check out www.webpagetest.org
Where am I?
Check your rank on your target keywords.
If you only manage one site check out Cute Rank – free for one site.
Day 4 – Update Your Content
• The search engines like fresh content.• It gives people a reason to come back to your
site.
Captain, this site is useless – it was last updated 3 months
ago…
Tom’s Theory of SEO.
Content is, and always will be,
King.There are, however, a lot more queens,
princes and princesses than
before.
Day 5 – Stay Local
• The Search Engines are looking at your overall web presence more than ever.
• Make sure your NAP (Name, Address & Phone Number) is consistent across all of the main and secondary outlets.
Day 5 – Stay Local
• Getlisted.org is a good place to start
Day 6 – Get Social
• Overall web presence includes social outlets like Facebook, Twitter, Pinterest, etc., etc., etc.
Do as I say, not as I do
I hate Facebook & Twitter
Major Tom’s Toolbox
• Screaming Frog• Cute Rank• Spyfu.com• KeywordSpy.com• Getlisted.org• Moz.com• Xenu Link Sleuth• Sitecheck.sucuri.net/scanner/• www.webpagetest.org/• www.seoptimer.com/• IIS Search Optimization Toolkit from
Microsoft• Bing & Google Webmaster Tools• Adwords Keyword Tool• Google Analytics Lessons
These are some tools, sites & extensions I use on almost a daily basis
Extensions• SEO Site Tools• Mozbar• Web Developer• SEO for Chrome• Mobile/RWD Tester• Analytics Helper• Fireshot Webpage Capture• Woo Rank• SEO Analysis with Seoptimer• YSlow
Day 7 – Rest, of Course
• Relax, after working on your site for a week you’ve earned it. • But remember… We start again tomorrow…
Thank You!Tom Veltri
@SEO RocketSEORocket.com