events marketing and id

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A short guide to plan a marketing strategy for events. For CRPC X Fitzcarraldo Torino

Transcript of events marketing and id

Page 1: events marketing and id

theme_marketing & identityfocus_festival & big events

for CRCPX by dinolupelli.com

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

defining identity

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

my project identity ?

culture

entertainment

dinolupelli.com - CRPC X Torino 20, jan, 2010

fringe mainstream

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

tell a story

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

my contents ?

image

dinolupelli.com - CRPC X Torino 20, jan, 2010

history

contents

concept numbers

media plans

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

separate different targets

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

my target ?

audience partners

dinolupelli.com - CRPC X Torino 20, jan, 2010

media

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

mixing goals

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

my aim ?

brand awarness funding

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

evaluate

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

my tools ?

own sources outsources

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

your needs

defining identity

think to different targets

tell a story

evaluate

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

what about them ?

audience needs partners needsyour project

needs

dinolupelli.com - CRPC X Torino 20, jan, 2010

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theme_marketingfocus_festival & big events

how to build a marketing strategy ?

share needs!

dinolupelli.com - CRPC X Torino 20, jan, 2010

Page 16: events marketing and id

theme_marketingfocus_festival & big events

how to build a marketing strategy ?

defining identity

think to different targets tell a story

evaluate

dinolupelli.com - CRPC X Torino 20, jan, 2010

share needs