Project Title

EXPLORING NORTHBANGLADESH

EVENT MANAGER Mohammad Rysul Islam

BRANDING MANAGER Md Shafiqul Azam

Team Boichitra

Why North Bangladesh?

Providing Better Service To Increase Revenue

MISSION

VISION

To PromoteNorth Bangladesh Worldwide

MARKETING ASPECTS

Travel Guide Book, Newspaper…….

Offering two tour package.

Dynamic Students from different institutions as marketer.

Expert tourist guides

Corporate House involvement

INNOVATIVE MARKETING

1.Cultural Night for Travelers

2. Pitha Festival

3.Travel Bus

3. Tinny Shops In front of the Hotel.

Package 2(Moddhoma)3days tour covering Rajshahi Nagaon Bogra.(Including Food ,Transport Facilities, Residence.)

1.For NRB and Domestic Travelers Tk 35002.For foreign travelers $200

Package 1(Uttoraion)7days tour covering whole North Bangladesh(Including Food Transport Facilities, Residence.)

1.For NRB and Domestic Travelers Tk 60002.For foreign travelers $250

N.B. Plane fair of foreign traveler are excluded from the package……………….

Pricing Strategy

Do-mes-

tic30%

Foreign60%

N.R.B10%

Package

Target Customer

PROMOTIONAL TOOLS

Month 1-3 Month 3-6

Month 6-12

Year 1 Onwards

Website & Social Networking

√ √ √ √

Billboards/Hoardings

√ √

National & International Journals

√ √ √ √

Radio Adverts

√ √

TVC √ √ √ √

Promotional Strategy

The Financial Plan

Name of Sectors Estimated Cost(Per Year)

Marketing Materials/Promotions $1,20,000

Packaging Setup $12,000

Office Furniture $2,200

Utilities $1,100

Office Lease (for first year) $3,200

Rent of Travel Bus $60,000

Salaries $28,000

Cor-porate Spon-sors25%

Por-joton Cor-po-ra-tion65%

Investors10%

Ratio of Funding

STRATEGIC ISSUES

PEST Analysis

1Political aspect

2.Economical Aspect

3.Social Aspect.

4.Technical aspect.