General Event Management. General Event Management / GEM Introduction3.
Event Management Professional
-
Upload
mohammad-sharkawy -
Category
Presentations & Public Speaking
-
view
218 -
download
0
description
Transcript of Event Management Professional
![Page 1: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/1.jpg)
Event Management ProfessionalPresented by: Mohammad Sharkawy
![Page 2: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/2.jpg)
Event Management Overview
Event Management is a process of
Planning, Implementing,
Executing and Monitoring a
lot of activities together.
Event Managemen
t
Planning
Implementing
Monitoring
Executing
![Page 3: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/3.jpg)
What is an Event ?• Event may be :
1. A Session, a Lecture or a Conference.
2. Competition
3. Ceremony or Party
4. Entertainment activity.
![Page 4: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/4.jpg)
The AGENDA
•Event Planning
•Event Execution
•Event Evaluation
![Page 5: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/5.jpg)
Event Planning
![Page 6: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/6.jpg)
Answer the 5 W’s Rule
What?
Why?
Where?When?
Who?
![Page 7: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/7.jpg)
SWOT Analysis
![Page 8: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/8.jpg)
Event Scope
• Create a Vision
•Develop the Event Description
• Set Event Objectives
![Page 9: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/9.jpg)
Event Brand
![Page 10: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/10.jpg)
Action Plan
Time Budget
![Page 11: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/11.jpg)
Time Plan• Divide the Event into smaller activities
Event
Activity 1
Activity 1.1
Activity 1.2
Activity 2
Activity 3
![Page 12: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/12.jpg)
Time Plan• Create Time Table
Activity Owner Start Time Duration
![Page 13: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/13.jpg)
Budget Plan
• Set an Estimated Cost for everything.
![Page 14: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/14.jpg)
• Create Budget spreadsheet.
Budget Plan
Item Cost
Item A 200 $
Item B 700 $
Item C 50 $
Total 950 $
![Page 15: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/15.jpg)
Measure Of Success• Set Quantitative and Qualitative
Measurements.
![Page 16: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/16.jpg)
Exercise
![Page 17: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/17.jpg)
Event Execution
![Page 18: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/18.jpg)
What to Manage?
Human Resources
Facilities
Marketing &
Publications
Procurements
Internal/External
Communication
Logistics
![Page 19: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/19.jpg)
Event Marketing & Publications
What is Marketing?
Marketing is a total system of business activities designed to plan, price, promote and distribute WANT-SATISFYING products/services/ideas to target market to achieve organizational objectives.
![Page 20: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/20.jpg)
Marketing Fundamentals
Marketing Oriented
What Customers Want
Sales OrientationPromotional Activities
Production OrientationIncreased Output
![Page 21: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/21.jpg)
4 P’s Theory Product
Price
Place
Promotion
Marketing Fundamentals
![Page 22: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/22.jpg)
Promotion Mix
Advertising
Personal Selling
Sales Promotio
n
Public Relations
Direct Marketin
g
Marketing Fundamentals
![Page 23: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/23.jpg)
Product Life Cycle – Harvard Model
Marketing Fundamentals
![Page 24: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/24.jpg)
SOSTAC Model for Marketing Campaigns
Situation Objectives Strategy Tactics Action Control
Marketing Campaign
Marketing Fundamentals
![Page 25: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/25.jpg)
Market Segmentation
Organization
Members
Public Fans
Nominated members
Beneficiaries
Sponsors
Initiatives
![Page 26: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/26.jpg)
Marketing PoliciesPull
Push
Marketing Fundamentals
![Page 27: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/27.jpg)
Video
![Page 28: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/28.jpg)
Event Marketing & Publications
Before the Event During the Event After the Event
![Page 29: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/29.jpg)
Event Marketing & Publications
Social Media
• Before the Event
![Page 30: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/30.jpg)
How to Create a Professional Facebook Event
![Page 31: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/31.jpg)
Write a Professional Event Name
• Not Long.
• Very Relevant.
• No Brackets and other punctuations.
![Page 32: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/32.jpg)
Event Photo
![Page 33: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/33.jpg)
Event Photo
![Page 34: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/34.jpg)
Event Photo
![Page 35: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/35.jpg)
Create via Page
You can add personal accounts as admins.
![Page 36: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/36.jpg)
Event Description
• Put important data in first lines to prevent “See More” issue.
• Put registration link in first lines.
• Put all external link at the end.
• Put all your contact data in description.
![Page 37: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/37.jpg)
![Page 38: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/38.jpg)
Fill Date, Time and Address well.
![Page 39: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/39.jpg)
Address Map
• Use facebook-known addresses.• Reassure that it is valid.
![Page 40: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/40.jpg)
![Page 41: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/41.jpg)
Use Google Forms
![Page 42: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/42.jpg)
Print Google spreadsheet, and let attendees sign their names at the event.
![Page 43: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/43.jpg)
Engagement with invitees
• Let them post, not only admin.• Answers ALL their questions
professionally.
![Page 44: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/44.jpg)
Don’t INVITE as much as you can
• Invite only the targeted people for your event.• Don’t use “invite all” code.
• Invite personally.
![Page 45: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/45.jpg)
Keep people updated regularly
![Page 46: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/46.jpg)
Keep them excited
• Count down your event.
• Post motivational posts to encourage them to attend.
• Post photos, video, quotes and statuses that may help encourage them.
![Page 47: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/47.jpg)
Event Insights
![Page 48: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/48.jpg)
Event Marketing & Publications
Printed Media
• Before the Event
![Page 49: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/49.jpg)
Event Marketing & Publications• During the
Event
Live Status updates, Tweets and Broadcasting
![Page 50: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/50.jpg)
Event Marketing & Publications• After the Event
News & Media
![Page 51: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/51.jpg)
Human Resources Management• Set a Hierarchy for Team Members
Event Manager
Job Fair Leader
20 members
Hall Sessions Leader
12 members
Security Leader
4 members
Info Desks Leader
5 members
![Page 52: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/52.jpg)
• Be sure that every team memberKnows his responsibilities.
Human Resources Management
![Page 53: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/53.jpg)
![Page 54: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/54.jpg)
Communication Management• External Communication:
Speakers Guests / VIP
Sponsors
![Page 55: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/55.jpg)
Communication Management• Internal Communication:
Before the Event
![Page 56: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/56.jpg)
Communication Management• Internal Communication:
During the Event
![Page 57: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/57.jpg)
What to Manage?
Human Resources
Facilities
Marketing &
Publications
Procurements
Internal/External
Communication
Logistics
![Page 58: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/58.jpg)
Facilities Management
![Page 59: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/59.jpg)
Steve Jobs was one of the most influence speakers in the world.But, What was behind the scene?
![Page 60: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/60.jpg)
![Page 61: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/61.jpg)
One day before the Event:• Test the Hall’s Speakers, Microphones, Projector,
Screen, Cables, and every other facilities.
![Page 62: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/62.jpg)
Procurements
• Prints• Name Tags• Papers & Pens
• Sound System• Speakers• Microphones (and Batteries)• Mixer
• Projector and Screen.
![Page 63: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/63.jpg)
Logistics Management• Set a Good Flow Plan for attendees.
![Page 64: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/64.jpg)
![Page 65: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/65.jpg)
![Page 66: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/66.jpg)
Take care of :•Entrance•Exit•Breaks•VIPs
![Page 67: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/67.jpg)
Unify the Dress Code
![Page 68: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/68.jpg)
Distribute Name Tags
![Page 69: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/69.jpg)
Event Documents FolderAdd the following to a Unique-Design printed folder:• Event Description• Speaker Biographies.• Organization’s profile.• Partners/Sponsors Brief.• Questions Papers.• Notes papers.• Feedback form.
![Page 70: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/70.jpg)
Event Evaluation
![Page 71: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/71.jpg)
Evaluate the Event
• Feedback forms let you know t what extend your attendees were satisfied.
![Page 72: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/72.jpg)
Evaluation Form • Should Contain the following:
• Overall Satisfaction• Speakers presentations• Place and facilities• Timing and Schedule• Team staff Cooperation
![Page 73: Event Management Professional](https://reader037.fdocuments.net/reader037/viewer/2022102902/557d3511d8b42a585f8b4954/html5/thumbnails/73.jpg)
Thank YOU