EVENT MANAGEMENT

BEGINNING

• Meaning : is the application of project management to the creation and development of festivals, events and conferences.

• Definition : The organisation which propose and handle events, projects and programmes while being strategic and creatine in their thinking.

• To get lasting experience.• To entertain .• Chance to see something unique.

• EVENT CHARACTERISTICS:• Once in life time experience for participants.• Generally expensive at stage.• Take place over a short time span.• Requires long and careful planning.• Carry high level of risk.• Often a lot of stake for those involved.

Size of Events

• Mega events• Regional events.• Major events.• Minor events.

Types Of EventsSporting.Entertainment, Arts and Culture.Commercial marketing and Promotional events.Meetings and Exhibitions .Festivals.Families.Fund raising

• Event Team• Venue manager.• Stage manager• Lighting,audio and video companies • Decorators and florists• Entertainers• Employment agencies• Rental companies• Security companies.• Catering companies• Ticketing operations

EVENT CONCEPT

• Purpose of event.• Theme• Venue• Event audience• Financial considerations• Timing of the event• Event team, contractors and stakeholders

Logistics of event concept

• Access to the site• Physical limitations• Dimensions of the site• Refrigerated storage• Physical space for food preparation• Restroom facilities• Cleaning• Catering • Safety• Potential damage to the site• Provision of basic services.

Legislation for event

• State government approval• Liquor licensing .• Pollution control board• Regional police incharge.

Marketing mix

• Product / service.• Place• Promotion• Price

Features of event audience

• A lasting experience .• Entertainment.• A learning experience • An opportunity to meet others.• A chance to purchase items• Food and beverage facilities.• Inexpensive way to get in event• Chance to see something unique.

Financial management

Risk management

• Natural disaster• Financial risk• Legal risk• Technology related risk• Mismanagement• Safety and security risk• Risk at sporting events

Recent events in india