EVENT AUDIT - Design Automation Conference · EVENT AUDIT 53rd Design Automation Conference ......

EVENT AUDIT

53rd Design Automation Conference (DAC 2016)

Audience Insights page 1 of 10

DATES OF EVENT: Conference: June 5 – 9, 2016

Exhibits: June 6 – 8, 2016 LOCATION: Austin Convention Center, Austin, TX

EVENT PRODUCER/MANAGER: Company Name: Association for Computing Machinery (ACM)

Electronic System Design Alliance (ESD Alliance) IEEE Council on Electronic Design Automation (CEDA)

Address: 1721 Boxelder St., Ste. 107 Louisville, CO 80027

Phone: (303) 530-4562 Website (Show): http://www.dac.com/

REGISTRATION COMPANY: MP Associates, Inc.

YEAR EVENT ESTABLISHED: 1963

FREQUENCY: Annual

DATES OF NEXT EVENT: Conference: June 18-22, 2017

Exhibits: June 19-21, 2017 LOCATION: Austin Convention Center, Austin, TX

___________________________________________________________________________________________________________________

1. STATEMENT OF MARKET SERVED This audience represents the decision-makers at all levels of the electronic design automation (EDA) tool buying process from the leading semiconductor, computer, telecommunication, and consumer electronics companies. Attendees interact to establish best practices and share leading edge research for semiconductor design processes and applications.

Qualified attendees are design engineers, corporate and engineering management, IC design tool developers, researchers, financial and industry analysts, and members of the press..

2. STATEMENT OF VERIFICATION METHODOLOGY All attendees, including those that register in advance, are required to pick up their badges onsite.

Unclaimed badges are cross referenced with the database to check for duplicates or reprints and those badges left are considered no-shows.

3. AUDITED ATTENDEE ANALYSIS

YEAR EVENT HELD

EVENT LOCATION

TOTAL CONFERENCE ATTENDEES

TOTAL EXHIBITS

ONLY ATTENDEES

SPEAKERS MEDIA

SUB-TOTAL CONFERENCE

& EXHIBITS ONLY

ATTENDEES

EXHIBITORS, NON-EXHIBITING SPONSORS AND THEIR SUPPORT

STAFF*

OTHER TOTAL

2010 Anaheim 1,295 1,467 222 46 3,030 2,864 - 5,894

2011 San Diego 1,417 1,688 354 60 3,519 2,438 - 5,957

2012 San Francisco 1,535 2,700 356 77 4,668 2,709 - 7,377

2013 Austin 1,127 2,364 377 46 3,914 1,997 - 5,911

2014 San Francisco 2,157 1,492 438 55 4,142 2,592 - 6,734

2015 San Francisco 1,908 1,886 450 58 4,302 2,644 - 6,946

2016 Austin 1,701 1,629 322 44 3,696 1,968 5,664

* Not audited, count supplied by Show Management.

EVENT AUDIT



4. PRIMARY JOB FUNCTION

PRIMARY JOB FUNCTION TOTAL

ATTENDEES PERCENT OF TOTAL

PERCENT PROVIDING THIS

INFORMATION

Executive/Senior Mgmt. 415 11.23% 14.11%

Engineering Management (includes CAD, design, & software) 393 10.63% 13.36%

CAD Engineer, including Application Engineer 320 8.66% 10.88%

Design Engineer (includes chip, module, & board) 523 14.15% 17.78%

Verification Engineer 259 7.01% 8.81%

Embedded Software Engineer 28 0.76% 0.95%

Embedded Hardware Engineer 33 0.89% 1.12%

Application Software Engineer 69 1.87% 2.35%

Manufacturing, Test & Assembly 24 0.65% 0.82%

System Architect 76 2.06% 2.58%

Professor/Researcher 329 8.90% 11.19%

Student 282 7.63% 9.59%

Financial or Industry Analyst 20 0.54% 0.68%

Venture Capitalist 5 0.14% 0.17%

Editor/Publisher 23 0.62% 0.78%

Marketing/Sales 142 3.84% 4.83%

Total Conference and Exhibit Only Attendees Providing this Information 2,941 79.57% 100.0%

Total Conference and Exhibit Only Attendees Not Providing this Information 755 20.43% --

TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES 3,696 100.00% 100.0%

5. PRIMARY INDUSTRY SEGMENT WORKING IN

PRIMARY INDUSTRY SEGMENT TOTAL

ATTENDEES PERCENT OF

TOTAL

PERCENT PROVIDING THIS

INFORMATION

(Embedded) System Design 394 10.66% 13.97%

EDA Software 684 18.51% 24.25%

IP/Core Design 829 22.43% 29.39%

Foundry/IC Manufacturing 173 4.68% 6.13%

Design Services: Includes ASIC Services & Post Silicon Services 213 5.76% 7.55%

Consumer Electronics 174 4.71% 6.17%

Automotive 84 2.27% 2.98%

Cyber Security 74 2.00% 2.62%

Internet of Things 196 5.30% 6.95%

Total Conference and Exhibit Only Attendees Providing this Information 2,821 76.33% 100.0%



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6. TYPE OF DESIGN INVOLVED IN

PRIMARY DESIGN TYPE TOTAL

ATTENDEES PERCENT OF

TOTAL

PERCENT PROVIDING

THIS INFORMATION

Analog ICs/Mixed Signal ICs 586 15.85% 19.28%

Analog/Mixed Signal Systems 335 9.06% 11.02%

ASIC 1,062 28.73% 34.93%

Application Specific Std. Part (ASSP) 167 4.52% 5.49%

Digital ICs 1,108 29.98% 36.45%

Digital Systems 601 16.26% 19.77%

DSPs 180 4.87% 5.92%

RTOS 109 2.95% 3.59%

Firmware 210 5.68% 6.91%

Middleware 105 2.84% 3.45%

Application 299 8.09% 9.84%

Embedded Systems 558 15.10% 18.36%

MEMs 85 2.30% 2.80%

Memory 429 11.61% 14.11%

Microprocessor/Microcontroller Design 530 14.34% 17.43%

PCB Layout 157 4.25% 5.16%

PLDs/FPGAs 269 7.28% 8.85%

R/F Microwave 106 2.87% 3.49%

Specialized Processors (GPU, NPU, etc.) 278 7.52% 9.14%

Library Models/IP/Cores 390 10.55% 12.83%

Not Directly Involved in Design 470 12.72% 15.46%

Total Conference and Exhibit Only Attendees Providing this Information 3,040 82.25% *



*Multiple responses allowed, hence total number of responses exceeds the total attendance and category counts should not be added together

EVENT AUDIT



7. PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF

PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF

TOTAL ATTENDEES

PERCENT OF TOTAL

PERCENT PROVIDING

THIS INFORMATION

Analog/AMS Design/Simulation 558 15.10% 18.36%

Digital Logic Simulation 874 23.65% 28.75%

Physical Verification 643 17.40% 21.15%

Other Logic Verification 383 10.36% 12.60%

Logic Design and Synthesis 846 22.89% 27.83%

Packaging 174 4.71% 5.72%

PCB 163 4.41% 5.36%

Placement & Routing 598 16.18% 19.67%

Full-Custom Layout 394 10.66% 12.96%

Test 284 7.68% 9.34%

RTL & Formal Verification 698 18.89% 22.96%

Equivalence Checking 412 11.15% 13.55%

Design for Manufacturing & Yield 347 9.39% 11.41%

Algorithm Design 295 7.98% 9.70%

System Design and Specification 374 10.12% 12.30%

(Embedded) Software Design 239 6.47% 7.86%

HW/SW co-Design 431 11.66% 14.18%

Foundry/Silicon Vendor 168 4.55% 5.53%

Application Specific Std. Part (ASSP) 75 2.03% 2.47%

IP 431 11.66% 14.18%

Embedded Software and System Design 299 8.09% 9.84%

System/ Logic Design 362 9.79% 11.91%

Physical Design 534 14.45% 17.57%

Verification 506 13.69% 16.64%

Post Silicon Services 124 3.35% 4.08%

Libraries/Models 317 8.58% 10.43%

IP/Cores 486 13.15% 15.99%

None 543 14.69% 17.86%

Total Conference and Exhibit Only Attendees Providing this Information 3,040 82.25% *



*Multiple responses allowed, hence total number of responses exceeds the total attendance and category counts should not be added together.

EVENT AUDIT



8. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY ATTENDEES

US CENSUS REGION / STATE TOTAL PERCENT

US CENSUS REGION / STATE TOTAL PERCENT

NEW ENGLAND 77 2.08%

EAST SOUTH CENTRAL 16 0.43%

Maine 0

Kentucky 5 New Hampshire 3

Tennessee 4

Vermont 8

Alabama 6 Massachusetts 59

Mississippi 1

Rhode Island 4

WEST SOUTH CENTRAL 1688 45.67%

Connecticut 3

Arkansas 0 MIDDLE ATLANTIC 125 3.38%

Louisiana 1

New York 71

Oklahoma 3 New Jersey 16

Texas 1684

Pennsylvania 38

MOUNTAIN 104 2.81%

EAST NORTH CENTRAL 82 2.22%

Montana 0 Ohio 7

Idaho 0

Indiana 19

Wyoming 0 Illinois 25

Colorado 32

Michigan 24

New Mexico 6 Wisconsin 7

Arizona 48

WEST NORTH CENTRAL 27 0.73%

Utah 15 Minnesota 15

Nevada 3

Iowa 5

PACIFIC 724 19.59%

Missouri 5

Alaska 0 North Dakota 0

Washington 21

South Dakota 0

Oregon 89 Nebraska 0

California 614

Kansas 2

Hawaii 0 SOUTH ATLANTIC 111 3.00%

Total UNITED STATES 2,954 79.92%

Delaware 7 Maryland 13

District of Columbia 2

Total INTERNATIONAL Virginia 15

Canada 52 1.41%

West Virginia 0

Mexico 0 0.00%

North Carolina 36

Other International 690 18.67%

South Carolina 1

Georgia 13

Not Providing this Information -- --

Florida 24

Total Conference & Exhibit Attendance 3,696 100.00%

US Census Regions

EVENT AUDIT



8A. AUDITED BREAKOUT OF ALL NON-US CONFERENCE AND EXHIBITS ONLY ATTENDEES

COUNTRY CODE TOTAL PERCENT

COUNTRY CODE TOTAL PERCENT

Afghanistan AF 1 0.03% Italy IT 14 0.38%

Armenia AM 1 0.03% Japan JP 64 1.73%

Australia AU 2 0.05% Korea, Republic of KR 83 2.25%

Austria AT 7 0.19% Netherlands NL 6 0.16%

Belgium BE 8 0.22% Netherlands Antilles AN 1 0.03%

Brazil BR 24 0.65% Norway NO 1 0.03%

Ivory Coast CI 1 0.03% Pakistan PK 1 0.03%

Chile CL 2 0.05% Peru PE 1 0.03%

China CN 87 2.35% Poland PL 1 0.03%

Czech Republic CZ 2 0.05% Portugal PT 1 0.03%

Denmark DK 4 0.11% Saint Helena SH 8 0.22%

Egypt EG 1 0.03% Serbia RS 2 0.05%

Finland FI 2 0.05% Singapore SG 6 0.16%

France FR 49 1.33% Spain ES 5 0.14%

Georgia GE 1 0.03% Sweden SE 12 0.32%

Germany DE 83 2.25% Switzerland CH 13 0.35%

Greece GR 4 0.11% Taiwan, Province of China TW 62 1.68%

Hong Kong HK 4 0.11% United Arab Emirates AE 3 0.08%

Hungary HU 2 0.05% United Kingdom GB 44 1.19%

India IN 44 1.19% United States Minor Outlying Islands UM 1 0.03%

Ireland IE 4 0.11% Wallis and Futuna WF 2 0.05%

Israel IL 26 0.70%

TOTAL Conference & Exhibit Attendance Outside North America 690 18.67%

TOTAL North America 3,006 81.33%

Not Providing this Information -- --

Total Conference & Exhibit Attendance 3,696 100.00%

EVENT AUDIT



REGISTRATION FORM: ATTENDEE INFORMATION AND DEMOGRAPHICS page 1

EVENT AUDIT



REGISTRATION FORM: REGISTRATION CATEGORIES AND ASSOCIATED FEES page 2

EVENT AUDIT



REGISTRATION FORM: COLOCATED CONFERENCES, MOBILE APP, and PAYMENT INFO page 3

EVENT AUDIT



STATEMENT OF CERTIFICATION – AUDIT CONDUCTED BY AUDIENCE INSIGHTS

We have carefully examined the attendee records of the 53rd Design Automation Conference held in Austin, TX. The audit process

includes pre-event review of the registration and event access process, post event confirmations of attendance and attendee demographics, examination of accounting records, and any other auditing procedures considered appropriate or necessary. This audit complies with the standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry’s independent audit process. Based on our review and analysis, the statements set forth in this report fairly and accurately present the total attendance of this event in conformance with generally accepted event measurement practices.

Audience Insights

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EVENT AUDIT - Design Automation Conference · EVENT AUDIT 53rd Design Automation Conference ......

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